Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 544
Book Description
Confectioners' and Bakers' Gazette
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 544
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 544
Book Description
N.W. Ayer & Son's American Newspaper Annual and Directory
Author:
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 1658
Book Description
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 1658
Book Description
Brooklyn Daily Eagle Almanac
Author:
Publisher:
ISBN:
Category : Almanacs, American
Languages : en
Pages : 692
Book Description
Publisher:
ISBN:
Category : Almanacs, American
Languages : en
Pages : 692
Book Description
Visualizing Taste
Author: Ai Hisano
Publisher: Harvard University Press
ISBN: 0674242599
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Publisher: Harvard University Press
ISBN: 0674242599
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Advertising & Selling
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 908
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 908
Book Description
American Newspaper Directory
Author: George Presbury Rowell
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1416
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1416
Book Description
Air-conditioning America
Author: Gail Cooper
Publisher: JHU Press
ISBN: 9780801871139
Category : History
Languages : en
Pages : 244
Book Description
Cooper demonstrates how the lure of the open air, from rooftop schoolrooms to open-air theaters to the front porch, challenged air conditioning. Americans were slow to give up the social rituals of hot-weather living - the cold drink, the cool clothes, the summer vacation - for the comforts of either the window air conditioner or the central system.
Publisher: JHU Press
ISBN: 9780801871139
Category : History
Languages : en
Pages : 244
Book Description
Cooper demonstrates how the lure of the open air, from rooftop schoolrooms to open-air theaters to the front porch, challenged air conditioning. Americans were slow to give up the social rituals of hot-weather living - the cold drink, the cool clothes, the summer vacation - for the comforts of either the window air conditioner or the central system.
The Queensland Industrial Gazette
Author: Queensland. Dept. of Labour
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 932
Book Description
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 932
Book Description
The IMS ... Ayer Directory of Publications
Author:
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 1402
Book Description
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 1402
Book Description
His and Hers
Author: Roger Horowitz
Publisher: University of Virginia Press
ISBN: 9780813918020
Category : Business & Economics
Languages : en
Pages : 260
Book Description
This volume will be of interest to historians in a wide range of fields.
Publisher: University of Virginia Press
ISBN: 9780813918020
Category : Business & Economics
Languages : en
Pages : 260
Book Description
This volume will be of interest to historians in a wide range of fields.