Conducting Focus Groups for Business and Management Students

Conducting Focus Groups for Business and Management Students PDF Author: Caroline J. Oates
Publisher: SAGE
ISBN: 152641614X
Category : Social Science
Languages : en
Pages : 105

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Book Description
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Conducting Focus Groups for Business and Management Students

Conducting Focus Groups for Business and Management Students PDF Author: Caroline J. Oates
Publisher: SAGE
ISBN: 152641614X
Category : Social Science
Languages : en
Pages : 105

Get Book Here

Book Description
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Conducting Focus Groups for Business and Management Students

Conducting Focus Groups for Business and Management Students PDF Author: Caroline J. Oates
Publisher: SAGE
ISBN: 1526416123
Category : Social Science
Languages : en
Pages : 111

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Book Description
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Conducting Research Interviews for Business and Management Students

Conducting Research Interviews for Business and Management Students PDF Author: Catherine Cassell
Publisher: SAGE
ISBN: 147391745X
Category : Business & Economics
Languages : en
Pages : 127

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Book Description
In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

The Handbook for Focus Group Research

The Handbook for Focus Group Research PDF Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Business & Economics
Languages : en
Pages : 284

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Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

Focus Group Methodology

Focus Group Methodology PDF Author: Pranee Liamputtong
Publisher: SAGE Publications
ISBN: 1847879098
Category : Social Science
Languages : en
Pages : 225

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Book Description
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Conducting Case Study Research for Business and Management Students

Conducting Case Study Research for Business and Management Students PDF Author: Bill Lee
Publisher: SAGE
ISBN: 1473934397
Category : Business & Economics
Languages : en
Pages : 144

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Book Description
In Case Study Research, Bill Lee and Mark Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Advanced Focus Group Research

Advanced Focus Group Research PDF Author: Edward F. Fern
Publisher: SAGE
ISBN: 9780761912491
Category : Reference
Languages : en
Pages : 268

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Book Description
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

Focus Groups in Social Research

Focus Groups in Social Research PDF Author: Michael Bloor
Publisher: SAGE
ISBN: 9780761957430
Category : Social Science
Languages : en
Pages : 126

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Book Description
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Focus Groups

Focus Groups PDF Author: David W. Stewart
Publisher: SAGE
ISBN: 9780761925835
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
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Using Conversation Analysis for Business and Management Students

Using Conversation Analysis for Business and Management Students PDF Author: David Greatbatch
Publisher: SAGE
ISBN: 1526416441
Category : Social Science
Languages : en
Pages : 129

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Book Description
In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches and interview exchanges, to see how meanings are constructed. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.