Author:
Publisher: Pearson Education India
ISBN: 9788131714096
Category : Consumer behavior
Languages : en
Pages : 362

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Book Description

Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628

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Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9332587965
Category :
Languages : en
Pages : 350

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Book Description
Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.

Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131700976
Category : Business & Economics
Languages : en
Pages : 500

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Book Description

Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 535

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Book Description
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Author: Bandyopadhyay, Subir
Publisher: IGI Global
ISBN: 1599048159
Category : Games & Activities
Languages : en
Pages : 377

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Book Description
Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

Author:
Publisher: Springer Nature
ISBN: 9464635835
Category :
Languages : en
Pages : 576

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Book Description

Author: Dr. Pritesh Shukla
Publisher: Lulu.com
ISBN: 1365038874
Category : Education
Languages : en
Pages : 299

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Book Description
The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.

Author: Suja R. Nair
Publisher:
ISBN: 9788178661698
Category : Consumer Behaviour - India
Languages : en
Pages : 548

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Book Description

Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131761397
Category : Marketing
Languages : en
Pages : 392

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Book Description