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Author: Ralph L. Day
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Ralph L. Day
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 112
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Author: Indiana University. School of Business. Dept. of Marketing
Publisher:
ISBN:
Category :
Languages : en
Pages : 98
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Author:
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Category : Consumer behavior
Languages : en
Pages : 572
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Author: Eran Vigoda-Gadot
Publisher: CRC Press
ISBN: 9780824707170
Category : Political Science
Languages : en
Pages : 426
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Book Description
Offering strategies for a new generation of administrative systems, this book explores the impact of recent managerial reforms and shifting societal values on the stability, legitimacy, and progress of democratic governments. The chapters highlight innovations in consumer communication management and marketing, evolving methods of policy planning, formation, and implementation, and the role of high-information/high-technology in public agencies. Providing insight into the changing environment present in most governing structures, the book covers ethical dilemmas in public service, the definition of work for public sector employees, and population behavior during mass disasters.
Author: Valarie A. Zeithaml
Publisher: Marketing Classics Press
ISBN: 161311270X
Category : Business & Economics
Languages : en
Pages : 553
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Author: YOUJAE YI
Publisher:
ISBN:
Category :
Languages : en
Pages : 76
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Author: Lia Zarantonello
Publisher: Routledge
ISBN: 1317803159
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
Author: Fatih Sonmez
Publisher: Springer Nature
ISBN: 3031591445
Category :
Languages : en
Pages : 357
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Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 194
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