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Author: Pando C. Papantoniou
Publisher: PASS PUBLICATIONS
ISBN: 9781872684192
Category : Marketing
Languages : en
Pages : 480
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Book Description
Author: Pando C. Papantoniou
Publisher: PASS PUBLICATIONS
ISBN: 9781872684192
Category : Marketing
Languages : en
Pages : 480
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Book Description
Author: Kenneth B. Kahn
Publisher: SAGE
ISBN: 9780761919988
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
Author: Howard R. Moskowitz
Publisher: CRC Press
ISBN: 9780824793678
Category : Medical
Languages : en
Pages : 516
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Book Description
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
Author: Kahn
Publisher: M.E. Sharpe
ISBN: 0765629771
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Author: Kristine DeMaria
Publisher: CRC Press
ISBN: 9781566768016
Category : Technology & Engineering
Languages : en
Pages : 126
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Book Description
The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward. Included are extended case studies and detailed flow charts. The case studies create an interesting, informative and understandable read, while the flow charts explain concepts. The text is intended to give package engineers and managers the tools they need to realize new package ideas and to revamp existing packaging in the framework of business teams.
Author: Susan E. Reid
Publisher: Springer Nature
ISBN: 3030778037
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.
Author: Kurt Gaubinger
Publisher: Springer
ISBN: 3642543766
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Author: Aaron L. Brody
Publisher: CRC Press
ISBN: 1420004328
Category : Technology & Engineering
Languages : en
Pages : 612
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Book Description
Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.
Author: CRAWFORD
Publisher: McGraw Hill
ISBN: 0077170539
Category : Business & Economics
Languages : en
Pages : 610
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Book Description
eBook: New Products Management 11e
Author: S.H.H. Kazmi
Publisher: Excel Books India
ISBN: 9788174465429
Category : Business & Economics
Languages : en
Pages : 728
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Book Description
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
