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Author: Gregory Murphy
Publisher: MIT Press
ISBN: 9780262250061
Category : Psychology
Languages : en
Pages : 574
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Book Description
Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
Author: Gregory Murphy
Publisher: MIT Press
ISBN: 9780262250061
Category : Psychology
Languages : en
Pages : 574
Get Book Here
Book Description
Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
Author: Pete Barry
Publisher:
ISBN: 9780500516232
Category : Advertising
Languages : en
Pages : 296
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Book Description
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Author: Cynthia Johnston
Publisher: University of London Press
ISBN: 9780992725747
Category : Books
Languages : en
Pages : 0
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Book Description
If we push the definition of a?book? beyond the traditional form of the codex to encompass cuneiform tablets, papyri, as well as the printed and digital book- just what is the essence of its purpose? Featuring contributors from a wide range of disciplines such as art history, medieval studies, ancient Near-Eastern history, information management and the history of the book, this ambitious new release explores the biography of the concept of the book, and its function across millennia. 0The volume analyses the role of the book as a tool of communication. It examines a broad conceptual range; from the evolution of medieval encyclopaedia, 17th century pamphlets on witchcraft trials, and the role of books produced as propaganda by the Ministry of Information in Britain during the Second World War. It covers an impressive timespan and geography, detailing accounting systems in ancient Assyria, the dissemination of Aristotelian texts in late medieval Europe, and the Penny Post in 19th-century England. This volume boldly demonstrates the functionality of the book to be as diverse as human endeavour.
Author: Max Jammer
Publisher: Courier Corporation
ISBN: 0486150569
Category : Science
Languages : en
Pages : 290
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Book Description
This work by a noted physicist traces conceptual development from ancient to modern times. Kepler's initiation, Newton's definition, subsequent reinterpretation — contrasting concepts of Leibniz, Boscovich, Kant with those of Mach, Kirchhoff, Hertz. "An excellent presentation." — Science.
Author:
Publisher:
ISBN: 9781493814336
Category :
Languages : en
Pages : 0
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Book Description
This creative collection of nonfiction books teaches students about colors, shapes, and numbers through vivid photos and stimulating text. These titles apply knowledge of counting objects, and recognizing primary colors and mathematical shapes to a real world setting for practice across the content areas. This collection includes: Around Home; At the Pond; In the Garden; and The Toy Store. (GRL ranges A-D).
Author: Gwyneth Jones
Publisher: Tordotcom
ISBN: 0765387360
Category : Fiction
Languages : en
Pages : 90
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Book Description
Proof of Concept is an action-adventure science fiction novella from Arthur C. Clarke Award-winning author Gwyneth Jones. On a desperately overcrowded future Earth, crippled by climate change, the most unlikely hope is better than none. Governments turn to Big Science to provide them with the dreams that will keep the masses compliant. The Needle is one such dream, an installation where the most abstruse theoretical science is being tested: science that might make human travel to a habitable exoplanet distantly feasible. When the Needle’s director offers her underground compound as a training base, Kir is thrilled to be invited to join the team, even though she knows it’s only because her brain is host to a quantum artificial intelligence called Altair. But Altair knows something he can’t tell. Kir, like all humans, is programmed to ignore future dangers. Between the artificial blocks in his mind, and the blocks evolution has built into his host, how is he going to convince her the sky is falling? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Larry Brooks
Publisher: Penguin
ISBN: 1599632810
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story--and uses it as the basis for narrative. The greatest potential of any story is found in the way six specific aspects of storytelling combine and empower each other on the page. When rendered artfully, they become a sum in excess of their parts. You'll learn to wrap your head around the big pictures of storytelling at a professional level through a new approach that shows how to combine these six core competencies which include: • Four elemental competencies of concept, character, theme, and story structure (plot) • Two executional competencies of scene construction and writing voice The true magic of storytelling happens when these six core competencies work together in perfect harmony. And the best part? Anyone can do it!
Author: Bernhard Ganter
Publisher: Springer Science & Business Media
ISBN: 3642598307
Category : Computers
Languages : en
Pages : 289
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Book Description
This first textbook on formal concept analysis gives a systematic presentation of the mathematical foundations and their relations to applications in computer science, especially in data analysis and knowledge processing. Above all, it presents graphical methods for representing conceptual systems that have proved themselves in communicating knowledge. The mathematical foundations are treated thoroughly and are illuminated by means of numerous examples, making the basic theory readily accessible in compact form.
Author: Allen Hurlburt
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 172
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Book Description
A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works.
Author: James Tait
Publisher:
ISBN: 9780500343364
Category : Architectural design
Languages : en
Pages : 0
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Book Description
Inspired by the complexity and heterogeneity of the world around us, and by the rise of new technologies and their associated behaviors, The Architecture Concept Book seeks to stimulate young architects and students to think outside of what is often a rather conservative and self-perpetuating professional domain and to be influenced by everything around them. Organized thematically, the book explores thirty- five architectural concepts, which cover wide- ranging topics not always typically included in the study of architecture. James Tait traces the connections between concepts such as familiarity, control, and memory and basic architectural components such as the entrance, arch, columns, and services, to social phenomena such as gathering and reveling, before concluding with texts on shelter, relaxing, and working. Even in this digital age, Tait insists that "we must always think before we design. We must always have a reason to build." Each theme is accompanied by photographs, plans, and illustrations specially drawn by the author to explain spatial ideas, from the small scale to the urban.
