Computer-aided Marketing and Selling PDF Download
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Author: Robert Shaw
Publisher: Robert Shaw
ISBN: 9780750600705
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author: Robert Shaw
Publisher: Robert Shaw
ISBN: 9780750600705
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author: Scott Palmer Dulman
Publisher:
ISBN:
Category :
Languages : en
Pages : 366
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Book Description
Author: Sandip Mukhopadhyay
Publisher: Taylor & Francis
ISBN: 1000452581
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.
Author: David Jobber
Publisher: Financial Times/Prentice Hall
ISBN: 9780273625926
Category : Business & Economics
Languages : en
Pages : 427
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Book Description
This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.
Author: Edmund Jerome McCarthy
Publisher:
ISBN:
Category : Administración de mercadeo
Languages : en
Pages : 44
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Book Description
Author: Kenneth S. Majer
Publisher:
ISBN: 9780880576079
Category : Bank marketing
Languages : en
Pages : 108
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Book Description
Author: Thomas V. Bonoma
Publisher: Simon and Schuster
ISBN: 0029037204
Category : Management
Languages : en
Pages : 552
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Book Description
Author: Edmund Jerome McCarthy
Publisher:
ISBN: 9780256086379
Category : Marketing
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 1104
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Book Description
Author: Ian Chaston
Publisher: SAGE
ISBN: 9781412900034
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
