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Author: Kushal Dave
Publisher:
ISBN: 9781601988324
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Computational Advertising: Techniques for Targeting Relevant Ads surveys and discusses the problems and solutions pertaining to the information retrieval, machine learning and statistics domain of Computational Advertising.
Author: Kushal Dave
Publisher:
ISBN: 9781601988324
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Computational Advertising: Techniques for Targeting Relevant Ads surveys and discusses the problems and solutions pertaining to the information retrieval, machine learning and statistics domain of Computational Advertising.
Author: Peng Liu
Publisher: CRC Press
ISBN: 0429557728
Category : Computers
Languages : en
Pages : 410
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Book Description
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets
Author: Peng Liu
Publisher: CRC Press
ISBN: 0429553250
Category : Computers
Languages : en
Pages : 443
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Book Description
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets
Author: Peng Liu
Publisher: CRC Press
ISBN: 0429553250
Category : Computers
Languages : en
Pages : 443
Get Book Here
Book Description
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets
Author: Leif Azzopardi
Publisher: Springer Science & Business Media
ISBN: 3642044166
Category : Computers
Languages : en
Pages : 399
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Book Description
This book constitutes the refereed proceedings of the Second International Conference on the Theory of Information Retrieval, ICTIR 2009, held in Cambridge, UK, in September 2009. The 18 revised full papers, 14 short papers, and 11 posters presented together with one invited talk were carefully reviewed and selected from 82 submissions. The papers are categorized into four main themes: novel IR models, evaluation, efficiency, and new perspectives in IR. Twenty-one papers fall into the general theme of novel IR models, ranging from various retrieval models, query and term selection models, Web IR models, developments in novelty and diversity, to the modeling of user aspects. There are four papers on new evaluation methodologies, e.g., modeling score distributions, evaluation over sessions, and an axiomatic framework for XML retrieval evaluation. Three papers focus on the issue of efficiency and offer solutions to improve the tractability of PageRank, data cleansing practices for training classifiers, and approximate search for distributed IR. Finally, four papers look into new perspectives of IR and shed light on some new emerging areas of interest, such as the application and adoption of quantum theory in IR.
Author: Avi Goldfarb
Publisher: University of Chicago Press
ISBN: 022620684X
Category : Business & Economics
Languages : en
Pages : 510
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Book Description
There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
Author: Xingquan Zhu
Publisher: Springer
ISBN: 3319567934
Category : Computers
Languages : en
Pages : 61
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Book Description
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Author: Shelly Rodgers
Publisher: Taylor & Francis
ISBN: 1317225465
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Author: Antoine Savine
Publisher: John Wiley & Sons
ISBN: 1119539455
Category : Mathematics
Languages : en
Pages : 592
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Book Description
Arguably the strongest addition to numerical finance of the past decade, Algorithmic Adjoint Differentiation (AAD) is the technology implemented in modern financial software to produce thousands of accurate risk sensitivities, within seconds, on light hardware. AAD recently became a centerpiece of modern financial systems and a key skill for all quantitative analysts, developers, risk professionals or anyone involved with derivatives. It is increasingly taught in Masters and PhD programs in finance. Danske Bank's wide scale implementation of AAD in its production and regulatory systems won the In-House System of the Year 2015 Risk award. The Modern Computational Finance books, written by three of the very people who designed Danske Bank's systems, offer a unique insight into the modern implementation of financial models. The volumes combine financial modelling, mathematics and programming to resolve real life financial problems and produce effective derivatives software. This volume is a complete, self-contained learning reference for AAD, and its application in finance. AAD is explained in deep detail throughout chapters that gently lead readers from the theoretical foundations to the most delicate areas of an efficient implementation, such as memory management, parallel implementation and acceleration with expression templates. The book comes with professional source code in C++, including an efficient, up to date implementation of AAD and a generic parallel simulation library. Modern C++, high performance parallel programming and interfacing C++ with Excel are also covered. The book builds the code step-by-step, while the code illustrates the concepts and notions developed in the book.
Author: Jane Krauss
Publisher: Corwin Press
ISBN: 1506341292
Category : Education
Languages : en
Pages : 212
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Book Description
Empower tomorrow’s tech innovators Our students are avid users and consumers of technology. Isn’t it time that they see themselves as the next technological innovators, too? Computational Thinking and Coding for Every Student is the beginner’s guide for K-12 educators who want to learn to integrate the basics of computer science into their curriculum. Readers will find Practical strategies for teaching computational thinking and the beginning steps to introduce coding at any grade level, across disciplines, and during out-of-school time Instruction-ready lessons and activities for every grade Specific guidance for designing a learning pathway for elementary, middle, or high school students Justification for making coding and computer science accessible to all A glossary with definitions of key computer science terms, a discussion guide with tips for making the most of the book, and companion website with videos, activities, and other resources Momentum for computer science education is growing as educators and parents realize how fundamental computing has become for the jobs of the future. This book is for educators who see all of their students as creative thinkers and active contributors to tomorrow’s innovations. "Kiki Prottsman and Jane Krauss have been at the forefront of the rising popularity of computer science and are experts in the issues that the field faces, such as equity and diversity. In this book, they’ve condensed years of research and practitioner experience into an easy to read narrative about what computer science is, why it is important, and how to teach it to a variety of audiences. Their ideas aren’t just good, they are research-based and have been in practice in thousands of classrooms...So to the hundreds and thousands of teachers who are considering, learning, or actively teaching computer science—this book is well worth your time." Pat Yongpradit Chief Academic Officer, Code.org
