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Author: David M. Burton
Publisher: WCB/McGraw-Hill
ISBN: 9780697068552
Category : Mathematics
Languages : en
Pages : 544
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Book Description
"The History of Mathematics: An Introduction," Sixth Edition, is written for the one- or two-semester math history course taken by juniors or seniors, and covers the history behind the topics typically covered in an undergraduate math curriculum or in elementary schools or high schools. Elegantly written in David Burton's imitable prose, this classic text provides rich historical context to the mathematics that undergrad math and math education majors encounter every day. Burton illuminates the people, stories, and social context behind mathematics'greatest historical advances while maintaining appropriate focus on the mathematical concepts themselves. Its wealth of information, mathematical and historical accuracy, and renowned presentation make The History of Mathematics: An Introduction, Sixth Edition a valuable resource that teachers and students will want as part of a permanent library.
Author: David M. Burton
Publisher: WCB/McGraw-Hill
ISBN: 9780697068552
Category : Mathematics
Languages : en
Pages : 544
Get Book Here
Book Description
"The History of Mathematics: An Introduction," Sixth Edition, is written for the one- or two-semester math history course taken by juniors or seniors, and covers the history behind the topics typically covered in an undergraduate math curriculum or in elementary schools or high schools. Elegantly written in David Burton's imitable prose, this classic text provides rich historical context to the mathematics that undergrad math and math education majors encounter every day. Burton illuminates the people, stories, and social context behind mathematics'greatest historical advances while maintaining appropriate focus on the mathematical concepts themselves. Its wealth of information, mathematical and historical accuracy, and renowned presentation make The History of Mathematics: An Introduction, Sixth Edition a valuable resource that teachers and students will want as part of a permanent library.
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1250238005
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Paul Klee
Publisher: Univ of California Press
ISBN: 9780520006539
Category : Artists
Languages : en
Pages : 476
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Book Description
Paul Klee was endowed with a rich and many-sided personality that was continually spilling over into forms of expression other than his painting and that made him one of the most extraordinary phenomena of modern European art. These abilities have left their record in the four intimate Diaries in which he faithfully recorded the events of his inner and outer life from his nineteenth to his fortieth year. Here, together with recollections of his childhood in Bern, his relations with his family and such friends as Kandinsky, Marc, Macke, and many others, his observations on nature and people, his trips to Italy and Tunisia, and his military service, the reader will find Klee's crucial experience with literature and music, as well as many of his essential ideas about his own artistic technique and the creative process.
Author: Isaac Asimov
Publisher: Grove Press
ISBN: 9781555841119
Category : Science
Languages : en
Pages : 360
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Book Description
Gathers quotations about agriculture, anthropology, astronomy, the atom, energy, engineering, genetics, medicine, physics, science and society, and research
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: Fred Smith
Publisher: Elsevier
ISBN: 0080472893
Category : Law
Languages : en
Pages : 585
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Book Description
The Handbook of Forensic Drug Analysis is a comprehensive chemical and analytic reference for the forensic analysis of illicit drugs. With chapters written by leading researchers in the field, the book provides in-depth, up-to-date methods and results of forensic drug analyses. This Handbook discusses various forms of the drug as well as the origin and nature of samples. It explains how to perform various tests, the use of best practices, and the analysis of results. Numerous forensic and chemical analytic techniques are covered including immunoassay, gas chromatography, and mass spectrometry. Topics range from the use of immunoassay technologies for drugs-of-abuse testing, to methods of forensic analysis for cannabis, hallucinogens, cocaine, opioids, and amphetamine. The book also looks at synthetic methods and law enforcement concerns regarding the manufacture of illicit drugs, with an emphasis on clandestine methamphetamine production. This Handbook should serve as a widely used reference for forensic scientists, toxicologists, pharmacologists, drug companies, and professionals working in toxicology testing labs, libraries, and poison control centers. It may also be used by chemists, physicians and those in legal and regulatory professions, and students of graduate courses in forensic science. - Contributed to by leading scientists from around the world - The only analysis book dedicated to illicit drugs of abuse - Comprehensive coverage of sampling methods and various forms of analysis
Author: Ephraim Cohen
Publisher: Springer
ISBN: 3030129195
Category : Science
Languages : en
Pages : 822
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Book Description
The extracellular matrix (ECM) is an acellular three-dimensional network composed of proteins, glycoproteins, proteoglycans and exopolysaccharides. It primarily serves as a structural component in the tissues and organs of plants and animals, or forms biofilms in which bacterial cells are embedded. ECMs are highly dynamic structures that undergo continuous remodeling, and disruptions are frequently the result of pathological processes associated with severe diseases such as arteriosclerosis, neurodegenerative illness or cancer. In turn, bacterial biofilms are a source of concern for human health, as they are associated with resistance to antibiotics. Although exopolysaccharides are crucial for ECM formation and function, they have received considerably little attention to date. The respective chapters of this book comprehensively address such issues, and provide reviews on the structural, biochemical, molecular and biophysical properties of exopolysaccharides. These components are abundantly produced by virtually all taxa including bacteria, algae, plants, fungi, invertebrates and vertebrates. They include long unbranched homopolymers (cellulose, chitin/chitosan), linear copolymers (alginate, agarose), peptoglycans such as murein, heteropolymers like a variety of glycosaminoglycans (hyaluronan, dermatan, keratin, heparin, Pel), and branched heteropolymers such as pectin and hemicellulose. A separate chapter is dedicated to modern industrial and biomedical applications of exopolysaccharides and polysaccharide-based biocomposites. Their unique chemical, physical and mechanical properties have attracted considerable interest, inspired basic and applied research, and have already been harnessed to form structural biocomposite hybrids for tailor-made applications in regenerative medicine, bioengineering and biosensor design. Given its scope, this book provides a substantial source of basic and applied information for a wide range of scientists, as well as valuable textbook for graduate and advanced undergraduate students.
Author: Biological Sciences Curriculum Study
Publisher:
ISBN:
Category : Biology
Languages : en
Pages : 0
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Book Description
Author: M. Naeem
Publisher: Springer Nature
ISBN: 303041552X
Category : Technology & Engineering
Languages : en
Pages : 443
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Book Description
This comprehensive volume covers recent studies into agricultural problems caused by soil and water contamination. Considering the importance of agricultural crops to human health, the editors have focused on chapters detailing the negative impact of heavy metals, excessive chemical fertilizer use, nutrients, pesticides, herbicides, insecticides, agricultural wastes and toxic pollutants, among others, on agricultural soil and crops. In addition, the chapters offer solutions to these negative impacts through various scientific approaches, including using biotechnology, nanotechnology, nutrient management strategies, biofertilizers, as well as potent PGRs and elicitors. This book serves as a key source of information on scientific and engineered approaches and challenges for the bioremediation of agricultural contamination worldwide. This book should be helpful for research students, teachers, agriculturalists, agronomists, botanists, and plant growers, as well as in the fields of agriculture, agronomy, plant science, plant biology, and biotechnology, among others. It serves as an excellent reference on the current research and future directions of contaminants in agriculture from laboratory research to field application.
Author: Philip E. van Beynen
Publisher: Springer Science & Business Media
ISBN: 9400712073
Category : Science
Languages : en
Pages : 490
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Book Description
Focusing specifically on the management of karst environments, this volume draws together the world’s leading karst experts to provide a vital source for the study and management of this unique physical setting. Although karst landscapes cover 12% of the Earth’s terrain and provide 25% of the world’s drinking water, the resource management of karst environments has only previously received indirect attention. Through a comprehensive approach, Karst Management focuses on engineering issues associated with surface karst such as quarries, dams, and agriculture, subsurface topics such as the management of groundwater, show caves, cave biota, and geo-archaeology projects. Chapters that focus on karst as an integrated system look at IUCN World Heritage sites, national parks, policy and regulation, measuring systematic disturbance, information management, and public environmental education. The text incorporates the most up-to-date research from leading karst scientists. This volume provides important perspectives for university students, educators, geoengineers, resource managers, and planners who are interested in or work with this unique physical landscape.
