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Competitive Dynamics in the Mobile Phone Industry

Competitive Dynamics in the Mobile Phone Industry PDF Author: C. Giachetti
Publisher: Springer
ISBN: 1137374128
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.