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Author: Karl Gerstner
Publisher: MIT Press (MA)
ISBN:
Category : Design
Languages : en
Pages : 222
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Book Description
Karl Gerstner is one of Switzerland's—and therefore the world's—best and best-known graphic and typographic designers. His high ambition in this book, first published in German in 1972, is to provide a complete and systematic taxonomy of writing, a programmed investigation into the underlying structure of script and type; Gerstner writes that his book is meant to "encompass the aspects and possibilities of the alphabet in their totality." It is this systematic and programmatic approach that sets the book apart. Most studies of typography and its larger graphic setting and context are concerned with the history of the development of writing and printing, or are collections of typographic models or typical examples, or are textbooks on layout and design. This one is organized into five sections that take up, in turn, Script and Speech—the relation between writing and language, different alphabets, reading directions (the eye follows directions and moves in a direction), style; Manual Graphics or craft—materials, tools, methods, procedures, reproductive techniques; Images—letter pictures, word pictures, sentence pictures, handwriting, size, proportion, type weight, form, harmony, texture, brightness, color; Function—as effected through dimensioning, spacing, grouping, layout, integration; and Expression—as achieved through coordination, articulation, emphasis, diversion, and the spirit of play. As a physical object, the book is more than a passive repository of examples of typographic display. It makes a dynamic and integrated typographic statement of its own and as a whole as it progresses and develops in accordance with its internal program. The book is nearly square and opens vertically rather than horizontally. Type is printed on only one side of the sheets, which are folded back on themselves along the outer edge to form double leaves, so that there is no distracting show-through "noise." There are words printed in blind embossing and stencil cutouts. And color is used with an elegant restraint, appearing only at the book's mid-section climax—its very sparseness amid the prevailing sharp black and white contributes a luxurious effect.
Author: Karl Gerstner
Publisher: MIT Press (MA)
ISBN:
Category : Design
Languages : en
Pages : 222
Get Book Here
Book Description
Karl Gerstner is one of Switzerland's—and therefore the world's—best and best-known graphic and typographic designers. His high ambition in this book, first published in German in 1972, is to provide a complete and systematic taxonomy of writing, a programmed investigation into the underlying structure of script and type; Gerstner writes that his book is meant to "encompass the aspects and possibilities of the alphabet in their totality." It is this systematic and programmatic approach that sets the book apart. Most studies of typography and its larger graphic setting and context are concerned with the history of the development of writing and printing, or are collections of typographic models or typical examples, or are textbooks on layout and design. This one is organized into five sections that take up, in turn, Script and Speech—the relation between writing and language, different alphabets, reading directions (the eye follows directions and moves in a direction), style; Manual Graphics or craft—materials, tools, methods, procedures, reproductive techniques; Images—letter pictures, word pictures, sentence pictures, handwriting, size, proportion, type weight, form, harmony, texture, brightness, color; Function—as effected through dimensioning, spacing, grouping, layout, integration; and Expression—as achieved through coordination, articulation, emphasis, diversion, and the spirit of play. As a physical object, the book is more than a passive repository of examples of typographic display. It makes a dynamic and integrated typographic statement of its own and as a whole as it progresses and develops in accordance with its internal program. The book is nearly square and opens vertically rather than horizontally. Type is printed on only one side of the sheets, which are folded back on themselves along the outer edge to form double leaves, so that there is no distracting show-through "noise." There are words printed in blind embossing and stencil cutouts. And color is used with an elegant restraint, appearing only at the book's mid-section climax—its very sparseness amid the prevailing sharp black and white contributes a luxurious effect.
Author: Disha Experts
Publisher: Disha Publications
ISBN: 938837360X
Category : Study Aids
Languages : en
Pages : 309
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Book Description
The Basic Numeracy & Data Interpretation Compendium for IAS Prelims General Studies Paper 2 & State PSC Exams is the 1st of the 3 books for Paper 2. It is an exhaustive work capturing all the important topics being asked in the last few years of the IAS Prelim exam. The book is divided into chapters which contains detailed theory explaining all concepts with proper examples along with Practice Exercise. The Exercise covers the fully solved past CSAT questions from 2011 onwards. In all the book contains 1500+ MCQs with detailed solutions.
Author: Disha Experts
Publisher: Disha Publications
ISBN: 9390486823
Category :
Languages : en
Pages :
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Book Description
Author: George L. Campbell
Publisher: Routledge
ISBN: 1136258469
Category : Foreign Language Study
Languages : en
Pages : 1966
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Book Description
This third edition of Compendium of the World’s Languages has been thoroughly revised to provide up-to-date and accurate descriptions of a wide selection of natural language systems. All cultural and historical notes as well as statistical data have been checked, updated and in many cases expanded. Presenting an even broader range of languages and language families, including new coverage of Australian aboriginal languages and expanded treatment of North American and African languages, this new edition offers a total of 342 entries over nearly 2000 pages. Key features include: Complete rewriting, systematization and regularisation of the phonology sections Provision of IPA symbol grids arranged by articulatory feature and by alphabetic resemblance to facilitate use of the new phonology sections Expansion of morphology descriptions for most major languages Provision of new illustrative text samples Addition of a glossary of technical terms and an expanded bibliography Comparative tables of the numerals 1-10 in a representative range of languages, and also grouped by family Drawing upon a wealth of recent developments and research in language typology and broadened availability of descriptive data, this new incarnation of George Campbell’s astounding Compendium brings a much-loved survey emphatically into the twenty-first century for a new generation of readers. Scholarly, comprehensive and highly accessible, Compendium of the World’s Languages remains the ideal reference for all interested linguists and professionals alike.
Author:
Publisher:
ISBN:
Category : Graphic arts
Languages : en
Pages : 416
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Book Description
Author: Michael Bierut
Publisher: Simon and Schuster
ISBN: 1581159587
Category : Design
Languages : en
Pages : 524
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Book Description
The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such important contemporary themes as the rise and fall of the dot.coms and its influence on salary expectations, the ongoing controversy over the First Things First Manifesto, the call for greater responsibility in the design profession, and the antibranding protests that ignited demonstrations during recent World Trade Organization meetings. From current events to design principles, and aesthetics to ethics, graphic designers everywhere will savor this anthology of fresh perspective. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: John Stasko
Publisher: MIT Press
ISBN: 9780262193955
Category : Computers
Languages : en
Pages : 602
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Book Description
Content Description #Includes bibliographical references and index.
Author: James Craig
Publisher: Watson-Guptill
ISBN: 0823014134
Category : Design
Languages : en
Pages : 178
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Book Description
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Author: Karl Gerstner
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 274
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Book Description
In The Dysfunction of Ritual in Early Confucianism Michael Ing describes how early Confucians coped with situations where their rituals failed to achieve their intended aims. In contrast to most contemporary interpreters of Confucianism, Ing demonstrates that early Confucian texts can be read as arguments for ambiguity in ritual failure. If, as discussed in one text, Confucius builds a tomb for his parents unlike the tombs of antiquity, and rains fall causing the tomb to collapse, it is not immediately clear whether this failure was the result of random misfortune or the result of Confucius straying from the ritual script by building a tomb incongruent with those of antiquity. The Liji (Record of Ritual)--one of the most significant, yet least studied, texts of Confucianism--poses many of these situations and suggests that the line between preventable and unpreventable failures of ritual is not always clear. Ritual performance, in this view, is a performance of risk. It entails rendering oneself vulnerable to the agency of others; and resigning oneself to the need to vary from the successful rituals of past, thereby moving into untested and uncertain territory. Ing's book is the first monograph in English about the Liji--a text that purports to be the writings of Confucius's immediate disciples, and included in the earliest canon of Confucian texts called ''The Five Classics,'' several centuries before the Analects. It challenges some common assumptions of contemporary interpreters of Confucian ethics--in particular the idea that a cultivated ritual agent is able to recognize which failures are within his sphere of control to prevent and thereby render his happiness invulnerable to ritual failure.
Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616894954
Category : Design
Languages : en
Pages : 156
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Book Description
Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.
