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Languages : en
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Author: James MacDonald
Publisher:
ISBN: 9781853348747
Category : Industrial surveys
Languages : en
Pages : 362

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Author: Dirk Morschett
Publisher: Springer Science & Business Media
ISBN: 3834983322
Category : Business & Economics
Languages : en
Pages : 467

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“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

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Category : Energy industries
Languages : en
Pages : 162

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