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Author: Ryan Honeyman
Publisher: Berrett-Koehler Publishers
ISBN: 1626560447
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
Author: Ryan Honeyman
Publisher: Berrett-Koehler Publishers
ISBN: 1626560447
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1264257554
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.
Author: John J. Sheehan
Publisher: McGraw Hill Professional
ISBN: 007180191X
Category : Technology & Engineering
Languages : en
Pages : 432
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Book Description
The best resource on how to establish and run a company flight department--revised and updated! Business and Corporate Aviation Management, Second Edition, is the most comprehensive and practical guide for a company to start an on-demand air transportation system--and make it work. This one-of-a-kind resource skillfully blends business and aviation issues to provide solid decision-making strategies and smart operating practices needed to define, establish, and manage a corporate flight department--utilizing the author's more than four decades of experience in the aviation industry. As business aviation continues to evolve, this blueprint for developing successful flight departments is changing with it. Fully updated, the Second Edition includes the latest business aircraft, equipment technology, and maintenance practices. It has also been revised to reflect the growing importance of safety management systems along with changes in running and managing a flight department. New to this edition: Current regulations and aviation statistics Tables and graphs updated to reflect current values Regulations associated with increased international operations New material added to each chapter Operations and Safety chapters completely revised Updated management techniques
Author: Mike Moran
Publisher: Pearson Education
ISBN: 0137005148
Category : Business & Economics
Languages : en
Pages : 866
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Book Description
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Author: Fritz Allhoff
Publisher: Broadview Press
ISBN: 1554812518
Category : Business & Economics
Languages : en
Pages : 770
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Book Description
Business in Ethical Focus is a compilation of classical and contemporary essays and case studies in business ethics. Readers will become acquainted with seminal ideas on corporate social responsibility and the place of business in a just society. Other topics include diversity in the workplace, sexual harassment, workplace rights, environmental responsibility and sustainability, global business, intellectual property, bribery, and ethical issues in advertising and marketing. This second edition adds a dozen original case studies, as well as new sections on global perspectives (with articles on Islamic, Confucian, and Buddhist business ethics), entrepreneurship, and the non-profit sector. Background material on ethical theory and the nature of business ethics is included to orient readers new to this field.
Author: Verne Meyer
Publisher: Great Source Education Group Incorporated
ISBN: 9781932436006
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Write for Business, an award-winning business writing and communication resource for professionals in every business field, helps promote effective written and oral communication skills. The easy-to-follow format includes guidelines, models, checklists, and templates to help you save time drafting, revising, and proofreading. Based on the "Seven Traits of Good Writing," Write for Business teaches employees and students to write clear and engaging e-mail messages, project reports, presentations, proposals, and more. The accompanying Companion CD features additional models, interactive lessons and exercises, and Microsoft Word templates, all in an easy-to-use electronic format. The Companion CD helps you improve your writing and communication skills on an individual basis. The Companion CD also includes an eBook version of Write for Business. This electronically searchable version of the print book features hypertext links to get you directly to the material you need. Because Write for Business and the Companion CD are integrated, you can access information in whichever format you prefer.
Author: David Kershaw
Publisher: Oxford University Press, USA
ISBN: 0199609322
Category : Business & Economics
Languages : en
Pages : 945
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Book Description
'Company Law in Context' is an ideal main text for company law courses. David Kershaw places company law in its economic, business, and social context, making more accessible and relevant the cases, statutes, and other forms of regulation. A running case study provides a practical perspective.
Author: Alexander Waugh
Publisher: Macmillan
ISBN: 0312329059
Category : Philosophy
Languages : en
Pages : 359
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Book Description
This is a book about God. Not just any god, but the god that created Adam and Eve; the god of Abraham, the god of the Jews; the god of the Christians; and the god of Islam---without a doubt, the most influential figure in the history of human civilization. But what do we really know about him? Who is he? Where did he come from? What does he look like? What sort of character does he have? What, if anything, does he eat? Does he have a family? In what ways can he be said to even exist at all? Alexander Waugh has been asking questions like these for as long as he can remember. Now, having drawn from an enormous range of sources, from the sacred books of the Torah, the Christian New Testament, and the Islamic Qur'an, from the Greek Apocrypha and the ancient texts of Nag Hammadi to the Dead Sea Scrolls, he has sought out the answers. Using material gleaned from the diverse writings of saints, rabbis, historians, prophets, atheists, poets, and mystics, he has molded his findings into a singular, striking biographical portrait of God. Erudite, perceptive, and entertaining, God reveals many startling and unexpected characteristics of the divine being. From the simple stories of Genesis and Job, explored from God's own viewpoint, to the prophecies of Muhammad and Sybil and the intricate philosophies of Newton and Nietzsche, Alexander Waugh has left no stone unturned in his compulsive mission to create a fascinating and complex portrait of God, as humans have claimed to understand him.
Author: John Van Rys
Publisher: Houghton Mifflin College Division
ISBN: 9780618370870
Category : Education
Languages : en
Pages : 796
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Book Description
The Business Writer functions both as a teaching tool and a lifelong reference to help students master the skills they need for effective workplace writing. The text's colorful, handbook-style design brings a fresh, new approach to teaching business writing by presenting material in one- or two-page spreads with bulleted lists, brief explanations, summary boxes, and graphic organizers that deliver information to readers quickly and clearly. Comprehensive and practical coverage—including a focus on the "Seven Traits of Effective Writing," detailed guidelines, models, and checklists—prepares students to complete a wide range of workplace writing tasks. In addition, a wealth of end-of-chapter exercises enables students to practice their writing skills, while helpful activities give students opportunities for effective oral communication. The text's consistent emphasis on the "Seven Traits of Effective Writing" (strong ideas, logical organization, conversational voice, clear words, smooth sentences, correct copy, and reader-friendly design) provides a benchmark for students as they plan and revise their work. It also helps instructors save time as they grade assignments. Annotated sample materials in each chapter show students the key features of typical workplace documents. The authors provide the latest information on using technology to research, write, and design effective documents in both print and electronic formats. Chapter 4, "Writing for Diversity," discusses how to write for individuals from different cultures or with limited English-language skills. Chapter 50, "Addressing ESL Issues," offers specialized guidance on sentence structure, word choice, grammar, and mechanics. Exercises at the end of each chapter help students think critically about the material they have just learned and apply that knowledge to various writing assignments.
Author: Garrett Sutton
Publisher: RDA Press, LLC
ISBN: 1937832422
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
“I’ve set up my corporation. Now what do I do?” All too often business owners and real estate investors are asking this question. They have formed their protective entity – be it a corporation, LLC or LP – and don’t know what to do next. “Run Your Own Corporation” provides the solution to this very common dilemma. Breaking down the requirements chronologically (ie the first day, first quarter, first year) the book sets forth all the tax and corporate and legal matters new business owners must comply with. Written by Rich Dad’s Advisor Garrett Sutton, Esq., who also authored the companion edition “Start Your Own Corporation”, the book clearly identifies what must be done to properly maintain and operate your corporation entity. From the first day, when employer identification numbers must be obtained in order to open up a bank account, to the fifth year when trademark renewals must be filed, and all the requirements in between, “Run Your Own Corporation” is a unique resource that all business owners and investors must have. Rich Dad/Poor Dad author Robert Kiyosaki states, “Run Your Own Corporation is the missing link for most entrepreneurs. They’ve set up their entity, but don’t know the next steps. Garrett Sutton’s book provides valuable information needed at the crucial start up phase of operations. It is highly recommended reading.” When “Start Your Own Corporation” is combined with “Run Your Own Corporation” readers have a two book set that offers the complete corporate picture.
