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Author: Michael John Baker
Publisher: Cengage Learning Emea
ISBN: 9780415093958
Category : Business & Economics
Languages : en
Pages : 1061
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Book Description
This work examines the origins, scope and practice of marketing, from its earliest history, through its rediscovery in the mid-20th century, to the discipline that it is today. Over 50 articles provide an overview of and introduction to the practice of marketing. Each article provides a clear definition of the scope and nature of the topic, and an explanation of where the topic fits into the body of marketing knowledge. Key concepts and ideas are identified, defined and described, and current issues and potential future developments are examined.
Author: Michael John Baker
Publisher: Cengage Learning Emea
ISBN: 9780415093958
Category : Business & Economics
Languages : en
Pages : 1061
Get Book Here
Book Description
This work examines the origins, scope and practice of marketing, from its earliest history, through its rediscovery in the mid-20th century, to the discipline that it is today. Over 50 articles provide an overview of and introduction to the practice of marketing. Each article provides a clear definition of the scope and nature of the topic, and an explanation of where the topic fits into the body of marketing knowledge. Key concepts and ideas are identified, defined and described, and current issues and potential future developments are examined.
Author: Tudor Rickards
Publisher: Routledge
ISBN: 1135978476
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions. The volume grounds the concept of creativity in a sound theoretical framework and explores issues of practical and theoretical consequence covering a range of themes, including: innovation and entrepreneurship creativity and design environmental influences knowledge management meta-theories of creativity personal creativity structured interventions. Comprising contributions written by an unusually wide array of leading creativity scholars, The Routledge Companion to Creativity is an insightful and cutting edge resource. It is an essential purchase for anyone with an interest in creativity from a business, psychology or design perspective.
Author: John Wilson
Publisher: Taylor & Francis
ISBN: 1135007837
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading scholars in the field, it offers both researchers and students an introduction and overview of current scholarship in this expanding discipline. Drawing on a wealth of international contributions, this volume expands the field and explores how business history interacts theoretically and methodologically with other fields. It charts the origins and development of business history and its global reach from Latin America and Africa, to North America and Europe. With this multi-perspective approach, it illustrates the unique contribution of business history and its relationship with a range of other disciplines, from finance and banking to gender issues in corporations. The Routledge Companion to Business History is a vital source of reference for students and researchers in the fields of business history, corporate governance and business ethics. "This collection is an excellent starting point for understanding the field and finding areas where business history, management theory, and social science can intersect." Canadian Business History Newsletter, January 2019
Author:
Publisher: Macmillan Education AU
ISBN: 9780732952129
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author: Martha Maeda
Publisher: Atlantic Publishing Company
ISBN: 1601382480
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Book & CD-ROM. Those who wish they had a resource in which every possible small business form and agreement they have ever encountered was located can breathe a sigh of relief. This encyclopaedia is the answer, as it will provide small business owners with ready-to-use checklists, worksheets, forms, contracts, and human resource documents. Inside these pages you will find over 250 essential documents for all your hiring, firing, intellectual property, Internet, technology, legal, merger, acquisition, money, fundraising, sales, marketing, and starting a business needs. In essence, this book is a small business survival kit packed with materials you can use for every aspect of your job. This encyclopaedia and companion CD-ROM focuses on the issues, situations, and tasks that you, as a small business owner, face every day when running your business, such as incorporation, board and shareholder resolutions, partnership agreements, business plans, insurance, employee applications, employment policies, termination, job descriptions, employee benefits, sales and service contracts, bills of sale, invoices, press releases, raising capital, venture capital, license agreements, confidentiality and non-disclosure agreements, letters of intent, term sheets, domain names, e-commerce contracts, release forms, demand letters, litigation, and arbitration. Included in this comprehensive book are hundreds of easy-to-implement tools, contracts, forms, and checklists that will help you organise your business and make it easier to manage while increasing your bottom line. With its professionally organised format, this book takes you step by step through the valuable forms, which may be easily printed out and customised, thanks to the convenient companion CD-ROM.
Author: Tim Ingold
Publisher: Routledge
ISBN: 1134976542
Category : Reference
Languages : en
Pages : 1164
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Book Description
* Provides a comprehensive survey of contemporary thinking in biological, social and cultural anthropology and establishes the interconnections between these three fields. * Useful cross-references within the text, with full biographical references and suggestions for further reading. * Carefully illustrated with line drawings and photographs. 'The Companion Encyclopedia of Anthropology is a welcome addition to the reference literature. Bringing together authoritative, incisive and scrupulously edited contributions from some three dozen authors. The book achieves an impressive breadth of coverage of specialist areas.' - Times Higher Educational Supplement 'Recommended for all anthropology collections, especially those in academic libraries.' - Library Journal 'This is a marvellous book and I am very happy to recommend it.' - Reference Reviews
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213974
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Author: Barbara Stern
Publisher: Routledge
ISBN: 1134669879
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Author: Hans-Joachim Schramm
Publisher: Springer Science & Business Media
ISBN: 3790827746
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
In this book, the business of international freight forwarding is examined from both a theoretical and empirical point of view with a special emphasis on multimodal transport chains, including sea or air transport operations. In such contexts, the freight forwarder is always considered "The Architect of Transport", but this intermediary role seems to be largely neglected in research to date. Therefore, relevant concepts from economic theory and economic sociology are employed to produce both an intermediary and a network perspective of freight forwarding in order to provide a better understanding of this kind of transportation business. Furthermore, its intermediary role in such inherent network structures is explored by mapping relationship patterns in a stylized model framework applied to a questionnaire-based sample collected among freight forwarders engaged in such multimodal transport chains in Germany (especially from Hamburg, Bremen and Bremerhaven) as well as in Austria in 2003.
Author: Christine Avery
Publisher: Routledge
ISBN: 1134840241
Category : Business & Economics
Languages : en
Pages : 711
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Book Description
The concept of Quality Management began in the manufacturing sector, but a growing concern with quality in other areas of the economy has led to its wider application in service industries, government, education, and other not-for-profit agencies. A great quantity of material related to quality management has been produced in recent years, much of it by small presses, professional and trade associations, and consultants. The Quality Management Sourcebook is the first in-depth, international guide to the most useful material and sources of information. The book begins with the origins of quality management, explains how it evolved, examines its current situation, and explores the future. The book is divided into five main sections: * Introduction: General sources for information * Applications of total quality management * Focus on specific aspects of quality management * Quality in the future * Resource materials The Quality Management Sourcebook is an essential reference for everybody involved in either the theory or practice of quality management: in manufacturing, retail, banking, and insurance, the utilities industry, the transportation industry, health, education and other public services. Over 900 citations cover books, journal articles, technical reports, video training materials and software. Each is followed by a descriptive annotation. Resource materials include strategies for locating additional information; training materials; organizations; and consultants. The book concludes with a glossary of quality management terms, a name index, a title index, and a detailed subject index.
