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Author: Sonia González Boysen
Publisher: Whitaker House
ISBN: 1641423722
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
INFLUENCER: Communication for Leaders in the Digital Age. This is an invitation, including a wake-up call, to rethink the power of conscious and positive influence. Influence is not an exclusive profession of the so-called “influencers”, “content creators” of social networks, which companies seek to market their products. Just as conscious leadership seeks to focus more on people than on results, on the “who” rather than on the “how”, now we must aim towards a conscious influence, focused on adding value, under this premise: It is about “them”, “not about “you”. Conscious influence is aimed at influencing through purposeful communication, aimed at transforming, inspiring and motivating change and the continuous development of people. Not to be swept away by the overwhelming trend of decadent communication that gives the power of influence to: • People who only love themselves and money • Pretentious, arrogant, daring, ungrateful leaders, without faith and without love • Implacable, those who like to practice bullying – harassment – and slander • Those who do not have self-control or emotional intelligence • Someone aggressive, not loyal, or prudent • Proud and lovers of their pleasures and vices more than God himself. The “why” of your message should be the beginning, the thread, and the closure of everything you say and publish. To achieve this, you must ask yourself these questions: what do I want to say? Why do I want to say it? And… most importantly: what do I want to say it for? All this and more awaits you with INFLUENCER: Communication for Leaders in the Digital Age.
Author: Sonia González Boysen
Publisher: Whitaker House
ISBN: 1641423722
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
INFLUENCER: Communication for Leaders in the Digital Age. This is an invitation, including a wake-up call, to rethink the power of conscious and positive influence. Influence is not an exclusive profession of the so-called “influencers”, “content creators” of social networks, which companies seek to market their products. Just as conscious leadership seeks to focus more on people than on results, on the “who” rather than on the “how”, now we must aim towards a conscious influence, focused on adding value, under this premise: It is about “them”, “not about “you”. Conscious influence is aimed at influencing through purposeful communication, aimed at transforming, inspiring and motivating change and the continuous development of people. Not to be swept away by the overwhelming trend of decadent communication that gives the power of influence to: • People who only love themselves and money • Pretentious, arrogant, daring, ungrateful leaders, without faith and without love • Implacable, those who like to practice bullying – harassment – and slander • Those who do not have self-control or emotional intelligence • Someone aggressive, not loyal, or prudent • Proud and lovers of their pleasures and vices more than God himself. The “why” of your message should be the beginning, the thread, and the closure of everything you say and publish. To achieve this, you must ask yourself these questions: what do I want to say? Why do I want to say it? And… most importantly: what do I want to say it for? All this and more awaits you with INFLUENCER: Communication for Leaders in the Digital Age.
Author: Christian S. Ritter
Publisher: Emerald Group Publishing
ISBN: 1802625976
Category : Social Science
Languages : en
Pages : 153
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Book Description
Amid climate disasters inducing lasting debates about both the future of tourism and sustainable tourism, Locating the Influencer comprehensively investigates the digital phenomenon of the travel influencer and offers a way to trace the polyvocal voices of platform-nested storytelling in global tourism.
Author: Catalina Goanta
Publisher: Edward Elgar Publishing
ISBN: 1788978285
Category : Law
Languages : en
Pages : 341
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Book Description
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Author: Gregory J. Battersby
Publisher: Wolters Kluwer
ISBN: 1454836962
Category : Law
Languages : en
Pages : 4776
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Book Description
In the fast-paced, multi-billion dollar licensing industry, you don't have time to reinvent the wheel every time you need to draft or negotiate a strong, enforceable licensing agreement. License Agreements: Forms and Checklists, Second Edition puts at your fingertips -- and on your computer screen -- all the critical tools needed to draft, negotiate, and finalize licensing deals more quickly and effectively. In this one comprehensive resource, License Agreements: Forms and Checklists, Second Edition, you'll find at your fingertips: Over sixty fully editable sample agreements that can be easily modified to meet your needs in virtually any transaction, both for US and international deals Agreements covering a wide range of licensable subjects including patents, software, athletic endorsements, wireless distribution and mobile content An introduction and practice tips for each form explaining their purpose and applicability In-depth analysis of the legal principles you must consider when drafting agreements, from both the licensor and the licensee perspective Authoritative discussions of andquot;hot issuesandquot; that will likely come up for negotiation and how to handle them CD-ROM containing all of the forms discussed in the text for ease of use Compiled by nationally renowned licensing law authorities Gregory J. Battersby and Charles W. Grimes, this time-saving reference gives you proven-effective agreements that can be used as the starting point for the preparation and negotiation of virtually any licensing transaction.
Author: Bayram, Gül Erkol
Publisher: IGI Global
ISBN: 1668484196
Category : Business & Economics
Languages : en
Pages : 636
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Book Description
In recent decades, more women around the world have taken the opportunity to enter the market, join the workforce, and start their own entrepreneurial ventures. These changes have had a strong impact on market demographics. Particularly within the tourism industry, it is important to investigate the behavior, motivations, experiences, and needs of women as travelers, employees, and entrepreneurs. Womens Empowerment Within the Tourism Industry offers a conversant and comprehensive overview of the themes and concepts of women as tourists, employees, and entrepreneurs in tourism. Providing interdisciplinary insights from leading international researchers and academicians, this book makes a critical contribution to the knowledge of womens participation within the tourism industry. It discusses the nature of their work and ways in which tourism creates tension between the attitudes and conduct of tourists and the beliefs and behavior of local women. Covering topics such as consumer experience, gender studies, and womens employment, this premier reference source is an excellent resource for business leaders and managers, entrepreneurs, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Author: Eric Butow
Publisher: Entrepreneur Press
ISBN: 1613084749
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about: The importance of investing in influencer marketing for your business Identifying the right type of influencer for your brand and product Working with micro-influencers that are niche specific and budget friendly Organizing and running your influencer marketing campaigns Analyzing the results of your campaign to maximize your ROI Leveraging influencer relationships to grow your business Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.
Author: E. David Spong
Publisher: Quality Press
ISBN: 0873896009
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
Using a unique blend of stories, tips, charts, and tables that can be adapted to any organization, this book shares the stories, wisdom, and “silver bullets” gained by two divisions of the Boeing Corporation as they won the Malcolm Baldrige Quality Award. The “silver bullets” are the kernels of management wisdom that set this book apart and provide the simple insights that anyone can adopt. This book uses a systems perspective to provide solutions that will inspire leaders to champion such approaches, while also providing tried and true details and “how-to” applications to the in-house practitioners and consultants.Whether you are looking for tools and techniques to make your organization and processes more effective, or you are starting from scratch, this book provides you with a set of proven approaches to achieving excellence. The insights into excellence and the Baldrige journey that Spong and Collard have mastered have allowed their organizations to celebrate with great processes, loyal customers, engaged employees, high quality products and services, and significant profitability. COMMENTS FROM OTHER CUSTOMERS Average Customer Rating: (5 of 5 based on 1 review) "David Spong is a hero from among the quality gurus of our time...and more than expounding on successful principles, he has practiced them and achieved the highest level of success with them. His and Ms. Collard's book describes their journey, highlights the key criteria and issues they had to address, and provides excellent insight into the 'behind the scenes' debates and agreements that occurred to lead Boeing to demonstrate their absolute and unwavering dedication to the Baldrige framework to start their journey before and continue their journey beyond winning the National Quality Award for manufacturing (1998) and service (2003)." A reader in Warwick, Rhode Island
Author: Jonathan Murphy
Publisher: Thomas Nelson
ISBN: 1400333318
Category : Religion
Languages : en
Pages : 222
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Book Description
You may feel like an ordinary believer, but God has a knack of using ordinary people to accomplish His extraordinary purposes. Authentic Influencer encourages you to walk with Barnabas, learn from God, and shape the world for Jesus Christ— one life at a time. God's approach to influencing the world is through His people. People shape people. And yet, many of God's people spectate from the sidelines unsure of what to do. Authentic Influencer is rooted in principles emerging from the life of God's choice example in the Scriptures—a man called Barnabas—rather than recycled quotes from corporate leadership works. Every follower of Jesus can be inspired, instructed, and mobilized to influence the world from right where they are. In fact, it is everyday believers—not just "professional" Christians such as pastors, church leaders, authors, and others—who are specifically tasked by Jesus Himself to bring godly influence to the world. We are all His agents of change, be it shaping one person or a thousand. Authentic Influencer is a Christian leadership book that: Highlights 15 key principles that emerge from Barnabas that are relevant, practical, and customizable to every believer Inspires you to shape those around you for Christ Urges you to practice investing in others through discipleship Challenges you with inspiring stories and practical wisdom emerging from biblical truths By studying the life of Barnabas, we see how he influenced the world for Jesus Christ in practical and doable ways. Become encouraged to shape our world for Jesus— beginning with whoever happens to be close by.
Author:
Publisher: Odile Jacob
ISBN: 2738175465
Category :
Languages : en
Pages : 258
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Book Description
Author: Paul Gillin
Publisher: Linden Publishing
ISBN: 161035110X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
