Author: Bernardes, Oscar
Publisher: IGI Global
ISBN: 1668442884
Category : Education
Languages : en
Pages : 869
Book Description
Gamification is an increasingly popular technology that has been utilized across a number of fields such as business, medicine, and education. As education continues to turn toward online teaching and learning, gamification is one of many new technologies that have been proven to assist educators in providing holistic and effective instruction. Additional research is required to ensure this technology is utilized appropriately within the classroom. The Handbook of Research on the Influence and Effectiveness of Gamification in Education considers the importance of gamification in the current learning environment and discusses the best practices, opportunities, and challenges of this innovative technology within an educational setting. Covering a wide range of critical topics such as engagement, serious games, and escape rooms, this major reference work is essential for policymakers, academicians, administrators, scholars, researchers, practitioners, instructors, and students.
Handbook of Research on the Influence and Effectiveness of Gamification in Education
Author: Bernardes, Oscar
Publisher: IGI Global
ISBN: 1668442884
Category : Education
Languages : en
Pages : 869
Book Description
Gamification is an increasingly popular technology that has been utilized across a number of fields such as business, medicine, and education. As education continues to turn toward online teaching and learning, gamification is one of many new technologies that have been proven to assist educators in providing holistic and effective instruction. Additional research is required to ensure this technology is utilized appropriately within the classroom. The Handbook of Research on the Influence and Effectiveness of Gamification in Education considers the importance of gamification in the current learning environment and discusses the best practices, opportunities, and challenges of this innovative technology within an educational setting. Covering a wide range of critical topics such as engagement, serious games, and escape rooms, this major reference work is essential for policymakers, academicians, administrators, scholars, researchers, practitioners, instructors, and students.
Publisher: IGI Global
ISBN: 1668442884
Category : Education
Languages : en
Pages : 869
Book Description
Gamification is an increasingly popular technology that has been utilized across a number of fields such as business, medicine, and education. As education continues to turn toward online teaching and learning, gamification is one of many new technologies that have been proven to assist educators in providing holistic and effective instruction. Additional research is required to ensure this technology is utilized appropriately within the classroom. The Handbook of Research on the Influence and Effectiveness of Gamification in Education considers the importance of gamification in the current learning environment and discusses the best practices, opportunities, and challenges of this innovative technology within an educational setting. Covering a wide range of critical topics such as engagement, serious games, and escape rooms, this major reference work is essential for policymakers, academicians, administrators, scholars, researchers, practitioners, instructors, and students.
An Introduction to Emotional Intelligence
Author: Lorraine Dacre Pool
Publisher: John Wiley & Sons
ISBN: 1119108268
Category : Psychology
Languages : en
Pages : 277
Book Description
Bridges the gap between the scholarly literature and "pop-psych" books on EI Emotional Intelligence (EI) has become a topic of vast and growing interest worldwide and is concerned with the ways in which we perceive, identify, understand, and manage emotions. It is an aspect of individual difference that can impact a number of important outcomes throughout a person's lifespan. Yet, until now there were no authoritative books that bridge the gap between scholarly articles on the subject, often published in obscure professional journals, and the kind of books found in the "pop-psych" sections of most large bookstores. This book fills that gap, addressing the key issues from birth through to old age, including the impact of EI on child development, social relationships, the workplace, and health. It is a useful introduction to the academic study of EI, including its history as a concept. Featuring contributions by an international team of EI researchers, this thought provoking and informative book offers students, educators, mental health professionals, and general readers a comprehensive, critical, and accessible introduction to state-of-the-art EI theory and research. From the historical origins of EI to its contemporary applications across an array of domains, An Introduction to Emotional Intelligence explores what the research evidence tells us about it, why it is important, and how it is measured. Throughout each chapter any potentially tricky words or concepts are highlighted and explained. And, most chapters feature activities to spur further reflection on the subject matter covered as well as ideas on how to apply aspects of EI to various questions or problems arising in the readers’ lives. Features contributions from expert authors from around the world with experience of researching and teaching EI theory and practice Makes EI concepts, foundations, research, and theory accessible to a wider audience of readers than ever before Explores EI's roots in psychological thinking dating back to early 20th century and considers the reasons for its widespread popularity in contemporary times Reviews the latest research into the constructs of ability EI and trait EI and their validity in relation to health, wellbeing, social relationships, academic, and work performance An Introduction to Emotional Intelligence is fascinating and informative reading and a source of practical insight for students of psychology, management and leadership, education, social work and healthcare, and those working in education, health settings and in psychological counseling professions.
Publisher: John Wiley & Sons
ISBN: 1119108268
Category : Psychology
Languages : en
Pages : 277
Book Description
Bridges the gap between the scholarly literature and "pop-psych" books on EI Emotional Intelligence (EI) has become a topic of vast and growing interest worldwide and is concerned with the ways in which we perceive, identify, understand, and manage emotions. It is an aspect of individual difference that can impact a number of important outcomes throughout a person's lifespan. Yet, until now there were no authoritative books that bridge the gap between scholarly articles on the subject, often published in obscure professional journals, and the kind of books found in the "pop-psych" sections of most large bookstores. This book fills that gap, addressing the key issues from birth through to old age, including the impact of EI on child development, social relationships, the workplace, and health. It is a useful introduction to the academic study of EI, including its history as a concept. Featuring contributions by an international team of EI researchers, this thought provoking and informative book offers students, educators, mental health professionals, and general readers a comprehensive, critical, and accessible introduction to state-of-the-art EI theory and research. From the historical origins of EI to its contemporary applications across an array of domains, An Introduction to Emotional Intelligence explores what the research evidence tells us about it, why it is important, and how it is measured. Throughout each chapter any potentially tricky words or concepts are highlighted and explained. And, most chapters feature activities to spur further reflection on the subject matter covered as well as ideas on how to apply aspects of EI to various questions or problems arising in the readers’ lives. Features contributions from expert authors from around the world with experience of researching and teaching EI theory and practice Makes EI concepts, foundations, research, and theory accessible to a wider audience of readers than ever before Explores EI's roots in psychological thinking dating back to early 20th century and considers the reasons for its widespread popularity in contemporary times Reviews the latest research into the constructs of ability EI and trait EI and their validity in relation to health, wellbeing, social relationships, academic, and work performance An Introduction to Emotional Intelligence is fascinating and informative reading and a source of practical insight for students of psychology, management and leadership, education, social work and healthcare, and those working in education, health settings and in psychological counseling professions.
Formative and Shared Assessment to Promote Global University Learning
Author: Sánchez-Santamaría, José
Publisher: IGI Global
ISBN: 166843539X
Category : Education
Languages : en
Pages : 278
Book Description
Formative and shared assessment (F&SA) implies a radical change in the way in which we understand the meaning and function of the assessment of university learning. In this sense, assessment is learning: it is not only about what the student learns but also about how the student learns. This means that any learning task involves making students aware of what and how they learn and how this learning can be used successfully in the future. Formative and Shared Assessment to Promote Global University Learning offers an updated and comprehensive review of F&SA in university teaching from an international perspective. In this regard, this publication provides an update of the concepts and approaches to F&SA and suggests a review of the methods, techniques, and instruments of F&SA as well as the conditions of validity and reliability to garner high quality. Covering topics such as feminist pedagogies, learning-oriented tasks, and student engagement, this premier reference source is an essential resource for educational administration, libraries, educators of K-12 and higher education, pre-service teachers, government officials, researchers, and academicians.
Publisher: IGI Global
ISBN: 166843539X
Category : Education
Languages : en
Pages : 278
Book Description
Formative and shared assessment (F&SA) implies a radical change in the way in which we understand the meaning and function of the assessment of university learning. In this sense, assessment is learning: it is not only about what the student learns but also about how the student learns. This means that any learning task involves making students aware of what and how they learn and how this learning can be used successfully in the future. Formative and Shared Assessment to Promote Global University Learning offers an updated and comprehensive review of F&SA in university teaching from an international perspective. In this regard, this publication provides an update of the concepts and approaches to F&SA and suggests a review of the methods, techniques, and instruments of F&SA as well as the conditions of validity and reliability to garner high quality. Covering topics such as feminist pedagogies, learning-oriented tasks, and student engagement, this premier reference source is an essential resource for educational administration, libraries, educators of K-12 and higher education, pre-service teachers, government officials, researchers, and academicians.
Caminando juntos
Author: M. Elizabeth Leal Apaéz, Ary Elzyra Ramírez Castillo
Publisher: Editorial Gedisa
ISBN:
Category : Education
Languages : en
Pages : 150
Book Description
El Programa de Formación e Innovación para Atender a la Primera Infancia desde la Universidad Pública es el resultado de una iniciativa encabezada por el Dr. Luciano Concheiro Bórquez, Subsecretario de Educación Superior, quien, a partir de una visión de educación compartida, convocó a diversos actores a unir esfuerzos en la reorganización de nuestro sistema educativo y sus políticas públicas y así contribuir a la gran transformación nacional desde sus cimientos. Este llamado tuvo eco en 16 IES afiliadas a la ANUIES, siendo la UATx la encargada de coordinar los trabajos bajo el liderazgo del Dr. Luis Armando González Placencia y del Dr. Serafín Ortiz Ortiz. Caminando Juntos, Volumen 1 es uno de los primeros resultados del Programa y en éste se presentan algunos de los productos de investigación elaborados por los Cuerpos Académicos Interinstitucionales, los cuales fueron constituidos para atender las diversas problemáticas relacionadas con las primeras infancias en México. En sus páginas, el lector encontrará las realidades cotidianas que las niñas y los niños, sus comunidades y los profesionales que los atienden, deben sortear a base de creatividad, perseverancia y un alto nivel de compromiso en el logro de su desarrollo integral. Esta obra nos llevará a un recorrido que inicia en la zona costera de Chiapas y pasa por los estados del centro hasta llegar a la zona Yaqui de Sonora, exponiendo situaciones de rezago social y académico al tiempo que propone algunas alternativas innovadoras para enfrentar las situaciones de vulnerabilidad, violencia y exclusión sistemática de las que son objeto las infancias mexicanas. Sirva este primer volumen como un paso firme en el trayecto que habremos de caminar juntos para lograr que las primeras infancias mexicanas se desarrollen en plenitud, procurando espacios para que su voz sea escuchada y donde reciban un cuidado amoroso y sensible.
Publisher: Editorial Gedisa
ISBN:
Category : Education
Languages : en
Pages : 150
Book Description
El Programa de Formación e Innovación para Atender a la Primera Infancia desde la Universidad Pública es el resultado de una iniciativa encabezada por el Dr. Luciano Concheiro Bórquez, Subsecretario de Educación Superior, quien, a partir de una visión de educación compartida, convocó a diversos actores a unir esfuerzos en la reorganización de nuestro sistema educativo y sus políticas públicas y así contribuir a la gran transformación nacional desde sus cimientos. Este llamado tuvo eco en 16 IES afiliadas a la ANUIES, siendo la UATx la encargada de coordinar los trabajos bajo el liderazgo del Dr. Luis Armando González Placencia y del Dr. Serafín Ortiz Ortiz. Caminando Juntos, Volumen 1 es uno de los primeros resultados del Programa y en éste se presentan algunos de los productos de investigación elaborados por los Cuerpos Académicos Interinstitucionales, los cuales fueron constituidos para atender las diversas problemáticas relacionadas con las primeras infancias en México. En sus páginas, el lector encontrará las realidades cotidianas que las niñas y los niños, sus comunidades y los profesionales que los atienden, deben sortear a base de creatividad, perseverancia y un alto nivel de compromiso en el logro de su desarrollo integral. Esta obra nos llevará a un recorrido que inicia en la zona costera de Chiapas y pasa por los estados del centro hasta llegar a la zona Yaqui de Sonora, exponiendo situaciones de rezago social y académico al tiempo que propone algunas alternativas innovadoras para enfrentar las situaciones de vulnerabilidad, violencia y exclusión sistemática de las que son objeto las infancias mexicanas. Sirva este primer volumen como un paso firme en el trayecto que habremos de caminar juntos para lograr que las primeras infancias mexicanas se desarrollen en plenitud, procurando espacios para que su voz sea escuchada y donde reciban un cuidado amoroso y sensible.
Affectivity and Learning
Author: Pablo Fossa
Publisher: Springer Nature
ISBN: 3031317092
Category : Psychology
Languages : en
Pages : 793
Book Description
This book presents an interdisciplinary approach to the study of affectivity and human learning by bridging the gap between neuroscience, cultural and cognitive psychology. It brings together studies that go beyond the focus on cognitive-intellectual variables involved in learning processes and incorporate the study of the role played by affectivity and emotions in learning not only at educational settings but in all processes of transformation and human development, thus presenting affectivity as a catalyst and mediator of all daily learning processes. Chapters brought together in this contributed volume present both theoretical contributions and results of empirical research from different disciplines, such as neuroscience, cognitive psychology, cultural psychology, educational psychology, developmental psychology and philosophy, and are grouped into five thematic sections. The first part of the book brings together chapters discussing different aspects of the role played by affectivity in learning processes from the perspectives of cultural, educational and developmental psychology. The second part is dedicated to the role of affectivity for teachers during their training as educators and during their pedagogical practice in diverse contexts. The third part focuses on the relationship between affectivity and learning from a neuroscientific point of view. The fourth part discusses affectivity and learning in therapeutic and clinical contexts. Finally, the fifth part brings together chapters about affectivity and learning in everyday life. By bringing together this rich interdisciplinary collection of studies, Affectivity and Learning: Bridging the Gap Between Neurosciences, Cultural and Cognitive Psychology will be a valuable resource for researchers in the fields of psychology, neuroscience and education, as well as for educators and teachers interested in knowing more about the relationship between affectivity and human learning.
Publisher: Springer Nature
ISBN: 3031317092
Category : Psychology
Languages : en
Pages : 793
Book Description
This book presents an interdisciplinary approach to the study of affectivity and human learning by bridging the gap between neuroscience, cultural and cognitive psychology. It brings together studies that go beyond the focus on cognitive-intellectual variables involved in learning processes and incorporate the study of the role played by affectivity and emotions in learning not only at educational settings but in all processes of transformation and human development, thus presenting affectivity as a catalyst and mediator of all daily learning processes. Chapters brought together in this contributed volume present both theoretical contributions and results of empirical research from different disciplines, such as neuroscience, cognitive psychology, cultural psychology, educational psychology, developmental psychology and philosophy, and are grouped into five thematic sections. The first part of the book brings together chapters discussing different aspects of the role played by affectivity in learning processes from the perspectives of cultural, educational and developmental psychology. The second part is dedicated to the role of affectivity for teachers during their training as educators and during their pedagogical practice in diverse contexts. The third part focuses on the relationship between affectivity and learning from a neuroscientific point of view. The fourth part discusses affectivity and learning in therapeutic and clinical contexts. Finally, the fifth part brings together chapters about affectivity and learning in everyday life. By bringing together this rich interdisciplinary collection of studies, Affectivity and Learning: Bridging the Gap Between Neurosciences, Cultural and Cognitive Psychology will be a valuable resource for researchers in the fields of psychology, neuroscience and education, as well as for educators and teachers interested in knowing more about the relationship between affectivity and human learning.
Information Management and Big Data
Author: Juan Antonio Lossio-Ventura
Publisher: Springer Nature
ISBN: 3030762289
Category : Computers
Languages : en
Pages : 563
Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Information Management and Big Data, SIMBig 2020, held in Lima, Peru, in October 2020.* The 32 revised full papers and 7 revised short papers presented were carefully reviewed and selected from 122 submissions. The papers address topics such as natural language processing and text mining; machine learning; image processing; social networks; data-driven software engineering; graph mining; and Semantic Web, repositories, and visualization. *The conference was held virtually.
Publisher: Springer Nature
ISBN: 3030762289
Category : Computers
Languages : en
Pages : 563
Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Information Management and Big Data, SIMBig 2020, held in Lima, Peru, in October 2020.* The 32 revised full papers and 7 revised short papers presented were carefully reviewed and selected from 122 submissions. The papers address topics such as natural language processing and text mining; machine learning; image processing; social networks; data-driven software engineering; graph mining; and Semantic Web, repositories, and visualization. *The conference was held virtually.
Physical Education Initiatives for Early Childhood Learners
Author: Gil-Madrona, Pedro
Publisher: IGI Global
ISBN: 1799875873
Category : Education
Languages : en
Pages : 431
Book Description
In early childhood education, children find in their own body and movement the main way to get in touch with the reality that surrounds them and, therefore, acquire knowledge about the environment in which they grow and develop. Undoubtedly, the progressive discovery of the body itself as a source of feelings and sensations, as well as exploring the different possibilities of action and bodily functions, constitutes necessary experiences on which children's thinking is built. Furthermore, the affective relationships established in psychomotor education situations, and particularly through play, are essential for the emotional development of children. Physical Education Initiatives for Early Childhood Learners offers globalized educational practices, didactic approaches, and proposals for intervention around motor development in the children ages 0-6 years. The book specifically explores laterality, coordination, relaxation, rhythm, etc. and how these are achieved through games, music, and motor stories. This book is ideal for early childhood educators, physical education teachers, administrators, daycares, preschools, early childhood learning centers, researchers, academicians, and students interested in physical education’s role in early child development.
Publisher: IGI Global
ISBN: 1799875873
Category : Education
Languages : en
Pages : 431
Book Description
In early childhood education, children find in their own body and movement the main way to get in touch with the reality that surrounds them and, therefore, acquire knowledge about the environment in which they grow and develop. Undoubtedly, the progressive discovery of the body itself as a source of feelings and sensations, as well as exploring the different possibilities of action and bodily functions, constitutes necessary experiences on which children's thinking is built. Furthermore, the affective relationships established in psychomotor education situations, and particularly through play, are essential for the emotional development of children. Physical Education Initiatives for Early Childhood Learners offers globalized educational practices, didactic approaches, and proposals for intervention around motor development in the children ages 0-6 years. The book specifically explores laterality, coordination, relaxation, rhythm, etc. and how these are achieved through games, music, and motor stories. This book is ideal for early childhood educators, physical education teachers, administrators, daycares, preschools, early childhood learning centers, researchers, academicians, and students interested in physical education’s role in early child development.
Introducción a las psicoterapias psicodinámicas, experienciales, sistémicas, constructivistas e integradoras
Author: Begoña Rojí Menchaca
Publisher: Editorial UNED
ISBN: 8436279964
Category : Psychology
Languages : en
Pages : 619
Book Description
Introducción a las Psicoterapias Psicodinámicas, Experienciales, Sistémicas, Constructivistas e Integradoras recoge los contenidos teóricos del segundo cuatrimestre de la asignatura Introducción a los Tratamientos Psicodinámicos, Experienciales, Sistémicos, Constructivistas e Integradores, materia opcional de la especialidad de Psicología Clínica del grado en Psicología ofrecido por la UNED. En consecuencia, el libro ha sido elaborado con las pautas metodológicas habituales en los textos básicos de esta universidad, ya que su objetivo no es otro que proporcionar a sus alumnos una formación significativa y rigurosa en los temas que aborda. Por ello, este libro constituye un expositor, contextualizado y crítico, de contenidos que la producción editorial presenta habitualmente de manera desmembrada. En definitiva, este libro constituye un manual para obtener una visión de conjunto de los ámbitos psicoterapéuticos ajenos a la intervención cognitivo-conductual.VÁLIDO A PARTIR CURSO 23/24.
Publisher: Editorial UNED
ISBN: 8436279964
Category : Psychology
Languages : en
Pages : 619
Book Description
Introducción a las Psicoterapias Psicodinámicas, Experienciales, Sistémicas, Constructivistas e Integradoras recoge los contenidos teóricos del segundo cuatrimestre de la asignatura Introducción a los Tratamientos Psicodinámicos, Experienciales, Sistémicos, Constructivistas e Integradores, materia opcional de la especialidad de Psicología Clínica del grado en Psicología ofrecido por la UNED. En consecuencia, el libro ha sido elaborado con las pautas metodológicas habituales en los textos básicos de esta universidad, ya que su objetivo no es otro que proporcionar a sus alumnos una formación significativa y rigurosa en los temas que aborda. Por ello, este libro constituye un expositor, contextualizado y crítico, de contenidos que la producción editorial presenta habitualmente de manera desmembrada. En definitiva, este libro constituye un manual para obtener una visión de conjunto de los ámbitos psicoterapéuticos ajenos a la intervención cognitivo-conductual.VÁLIDO A PARTIR CURSO 23/24.
Closing the Educational Achievement Gap for Students With Learning Disabilities
Author: Nyemba, Florence
Publisher: IGI Global
ISBN: 1668487381
Category : Education
Languages : en
Pages : 474
Book Description
Recently, there has been a growing demand for diversity and inclusion in schools worldwide to ensure effective learning for every student. Efforts have been made to support teachers in promoting diversity in classrooms, but research shows that students with learning disabilities (LD), including autism spectrum disorder, neurodevelopmental disabilities, dyslexia, and executive dysfunction, still struggle to keep up despite having individualized education programs (IEPs). These students are not receiving the necessary support they need to learn effectively in the classroom, leaving them behind and often completely unprepared for their futures. When intersectional statistics are taken into account, students who have a learning disability and are among minority ethnic groups have even lower rates of earning a diploma than their counterparts. Changes in the educational system must be made to close this learning chasm and create a more equitable learning environment. Closing the Educational Achievement Gap for Students With Learning Disabilities increases awareness of the issue of inequalities in education for students with learning disabilities through improved training programs for teachers, recommendations for policy changes, and development of new strategies to close the gap between these students and their classmates. The goal of this book is to educate and empower educators, researchers, and policymakers on how they can help students with learning disabilities thrive academically and emotionally. It examines the barriers that prevent teachers from effectively providing instruction to these students. This book covers topics such as achievement gaps, student-centered approaches, and culturally responsive teaching and is ideal for educators, professionals, researchers, special education professionals, speech and occupational therapists, disability service providers, intervention strategists, psychologists, parents, and local communities.
Publisher: IGI Global
ISBN: 1668487381
Category : Education
Languages : en
Pages : 474
Book Description
Recently, there has been a growing demand for diversity and inclusion in schools worldwide to ensure effective learning for every student. Efforts have been made to support teachers in promoting diversity in classrooms, but research shows that students with learning disabilities (LD), including autism spectrum disorder, neurodevelopmental disabilities, dyslexia, and executive dysfunction, still struggle to keep up despite having individualized education programs (IEPs). These students are not receiving the necessary support they need to learn effectively in the classroom, leaving them behind and often completely unprepared for their futures. When intersectional statistics are taken into account, students who have a learning disability and are among minority ethnic groups have even lower rates of earning a diploma than their counterparts. Changes in the educational system must be made to close this learning chasm and create a more equitable learning environment. Closing the Educational Achievement Gap for Students With Learning Disabilities increases awareness of the issue of inequalities in education for students with learning disabilities through improved training programs for teachers, recommendations for policy changes, and development of new strategies to close the gap between these students and their classmates. The goal of this book is to educate and empower educators, researchers, and policymakers on how they can help students with learning disabilities thrive academically and emotionally. It examines the barriers that prevent teachers from effectively providing instruction to these students. This book covers topics such as achievement gaps, student-centered approaches, and culturally responsive teaching and is ideal for educators, professionals, researchers, special education professionals, speech and occupational therapists, disability service providers, intervention strategists, psychologists, parents, and local communities.
The Neuropyramid
Author: Jaime Romano
Publisher: Bubok
ISBN: 8468632562
Category : Business & Economics
Languages : en
Pages : 166
Book Description
Jaime Romano has for several decades been studying the human brain. As a neuroscientist and marketing consultant, he has amalgamated his knowledge from these fields to create a pioneering model which explains the mental processes that are triggered after we receive a stimulus through our senses, until they lead to an action. An understanding of this model, called Romano ́s Neuropyramid, is a prerequisite for those who are starting in the neuromarketing field and essential reading for marketeers and publisists. The author takes us on a journey through the various levels of the Neuropyramid: attention, sensory activation, emotion, cognition, action regulator and action, through examples, diagrams and friendly language, that remind us of our own experience and invites introspection. Thus, it is possible to understand what happens at the subconscious and intuitive levels in our mind, which substantially increases our ability to predict the action outcome and therefore, consumer behavior.
Publisher: Bubok
ISBN: 8468632562
Category : Business & Economics
Languages : en
Pages : 166
Book Description
Jaime Romano has for several decades been studying the human brain. As a neuroscientist and marketing consultant, he has amalgamated his knowledge from these fields to create a pioneering model which explains the mental processes that are triggered after we receive a stimulus through our senses, until they lead to an action. An understanding of this model, called Romano ́s Neuropyramid, is a prerequisite for those who are starting in the neuromarketing field and essential reading for marketeers and publisists. The author takes us on a journey through the various levels of the Neuropyramid: attention, sensory activation, emotion, cognition, action regulator and action, through examples, diagrams and friendly language, that remind us of our own experience and invites introspection. Thus, it is possible to understand what happens at the subconscious and intuitive levels in our mind, which substantially increases our ability to predict the action outcome and therefore, consumer behavior.