Author: Derek Thompson
Publisher: Penguin
ISBN: 1101980346
Category : Social Science
Languages : en
Pages : 370

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Book Description
“Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Author: Albert N. Greco
Publisher: Taylor & Francis
ISBN: 1135615888
Category : Business & Economics
Languages : en
Pages : 396

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Book Description
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in

Author: David Suisman
Publisher: Harvard University Press
ISBN: 067403337X
Category : Business & Economics
Languages : en
Pages : 365

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Book Description
From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.

Author: Doug Moench
Publisher: Titan Books (UK)
ISBN: 9781840237580
Category : Batman (Fictitious character)
Languages : en
Pages : 128

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Book Description
The Dark Knight meets Hong Kong ultra-action in this dazzling new graphic novel. When the Dark Knight discovers that a serial killer has been downloading his murders onto the internet, he vows to track him down!

Author: Livro "interativo" para Colorir - Dinossauro Vol I 2-6 anos
Publisher: PJ Editora e XisWeb
ISBN:
Category : Antiques & Collectibles
Languages : pt-BR
Pages : 20

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Book Description
Informações Livro "interativo" para Colorir - Dinossauro Vol I 2-6 anos . De forma interativa, nosso propósito é contribuir para desenvolver o raciocínio lógico comparativo através dos desenhos para colorir. . Os níveis de coesão vão evoluindo com o passar das figuras. É uma parceria entre o conteúdo e a pessoa que irá orientar a criança nessa atividade lúdica. Volume II é a continuidade dessa atividade. Bom trabalho. . Você poderá imprimir o livro em formato A5 ou A4. (A4 é uma folha de ofício normal e A5 é a metade do tamanho dessa folha). Basta escolher o tamanho. . Com o arquivo poderá imprimir quantas cópias quiser e presentear. Só não está autorizado a comercialização total ou parcial por meio físico e ou eletrônico. Cominado? . Boa interação com a(s) criança(s) ou alunos com quem aplicar. Saudações Equipe de Criação da PJ Editora e XisWeb comércio eletrônico. [email protected]