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Author: Donald Miller
Publisher: Urano
ISBN: 9788492921942
Category : Business & Economics
Languages : es
Pages : 0
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Book Description
Te ofrece un método detallado y útil de marketing para cambiar la forma en la que comunicas lo que te importa.
Author: Donald Miller
Publisher: Urano
ISBN: 9788492921942
Category : Business & Economics
Languages : es
Pages : 0
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Book Description
Te ofrece un método detallado y útil de marketing para cambiar la forma en la que comunicas lo que te importa.
Author: Libros Maestros
Publisher: Libros Maestros
ISBN: 1304738442
Category : Self-Help
Languages : es
Pages : 33
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Book Description
RESUMEN COMPLETO: COMO CONSTRUIR UNA STORYBRAND (BUILDING A STORYBRAND) - BASADO EN EL LIBRO DE DONALD MILLER ¿Estás listo para potenciar tu conocimiento sobre "COMO CONSTRUIR UNA STORYBRAND"? ¿Quieres aprender de manera rápida y concisa las lecciones clave de este libro? ¿Estás preparado para procesar la información de todo un libro en tan solo una lectura de aproximadamente 20 minutos? ¿Te gustaría tener una comprensión más profunda de las técnicas y ejercicios del libro original? ¡Entonces este libro es para ti! CONTENIDO DEL LIBRO: ¿Es Claro Su Mensaje De Marketing Y Responde A Las Necesidades De Sus Clientes? ¿Cuál Es La Idea Principal De La Estructura En 7 Partes De Una Storybrand? ¿Cómo Tratar A Sus Clientes Como Héroes? ¿Por Qué Debe Crear Un Villano Para Su Cliente? ¿Cómo Ser Un Guía Adecuado Para Tus Clientes? ¿Cómo Elaborar Un Plan Para Asegurar Las Compras De Los Clientes? ¿Cómo Retener A Los Clientes Para Que Finalmente Realicen Una Compra? ¿Cómo Utilizar El Miedo Para Motivar A Los Clientes A Comprar? ¿Por Qué Compartir Una Visión De Su Marca Mostrará A Sus Clientes Cómo Su Producto Transformará Sus Vidas?
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400228026
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.
Author: Donald Miller
Publisher:
ISBN: 9786077482208
Category : Business & Economics
Languages : es
Pages : 0
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Book Description
Del mismo autor de “Cómo construir una Storybrand” llega una guía fácil y práctica para desarrollar una estrategia de marketing digital de forma simple y efectiva. Cada día las empresas gastan millones en publicidad improductiva o dejan de ganar otros tantos debido a que no saben llegar a su público potencial. En esta breve guía, Donald Miller, nos da la receta para vender a través de Internet y desarrollar una base de clientes confiable y efectiva.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203805
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Body, Mind & Spirit
Languages : es
Pages : 15
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Book Description
Con la lectura de este resumen, descubrirá la importancia de la narración de historias y la realización de un escenario para facilitar el crecimiento de su empresa, tanto para su comunicación externa (clientes) como interna (empleados). También descubrirá : por qué es esencial trabajar en el escenario de su empresa; cómo hacer que su marketing sea más eficaz cómo elaborar su escenario; qué hacer una vez establecido su escenario; cómo hacer crecer su empresa. Para muchos propietarios y empleados de empresas, a veces es difícil expresar en una simple frase el propósito y la propuesta de valor de su negocio. Cautivar a los clientes y, sobre todo, a los posibles clientes potenciales es esencial para garantizar la prosperidad y el crecimiento. Donald Miller le propone poner en práctica el método Storybrand 7 o SB7. Trabajando los siete pasos de su escenario, podrá promocionar mejor su empresa y aumentar sus ventas. ¿A qué espera para convertirse en un narrador excepcional?
Author: Ryan Levesque
Publisher: Hay House, Inc
ISBN: 1401958796
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
Author: Donald Miller
Publisher:
ISBN: 9781400237852
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Based on the book by New York Times bestselling author Donald Miller, this guided planner allows you to identify your mission, plot your course, and become the hero of your story. In his book, Hero on a Mission, Donald Miller described the transformational yet practical plan that took him from slowly giving up to rapidly gaining a new perspective of his own life's beauty and meaning. Now, his mission is to help you do the same. This planner will help you to create a simple plan that will bring clarity and meaning to your life's goals. With this three-month planner, you will be able to move beyond being merely productive to experiencing a deep sense of meaning through: 3 Life Plan Pages to determine your vision one year, five years, and ten years from now. 11 Goal-Setting Worksheets to identify tangible goals related to your life plan. 130 Daily Planner Pages to set tasks that help you maintain focus, consistency, and momentum as you work toward your mission.
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9781400214969
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
