Author: Mark Edwards
Publisher: Lid Publishing
ISBN: 9781907794940
Category : Business communication
Languages : en
Pages : 0
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Book Description
A unique and practical guide to making high-impact presentations by using visual communications techniques.
Author: Steven Fink
Publisher: McGraw Hill Professional
ISBN: 0071799222
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW
Author: John Cowley
Publisher: Springer Science & Business Media
ISBN: 184628645X
Category : Computers
Languages : en
Pages : 236
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Book Description
This book provides a clear and easy to follow treatment of communications and networking. It is written specifically for undergraduates who have no previous experience in the field. The author takes a step-by-step approach, with many examples and exercises designed to give the reader experience and increase confidence by using and designing communications systems. Written by a lecturer with many years' experience teaching undergraduate programmes, the text takes the reader through the essentials of networking and provides a comprehensive, reliable and thorough treatment of the subject. The book is also accessible for business professionals.
Author: Raymond Buckland
Publisher: Llewellyn Worldwide
ISBN: 0738703990
Category : Body, Mind & Spirit
Languages : en
Pages : 407
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Book Description
The author of the bestselling "Buckland's Complete Book of Witchcraft" writes a handbook for anyone who wishes to communicate with spirits, as well as for the less adventurous who simply want to satisfy their curiosity about the subject.
Author: Mikael Krogerus
Publisher: W. W. Norton & Company
ISBN: 1324001992
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Mikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories and distilled them in book form, alongside clear and entertaining illustrations. Want better conversations? Ask open-ended questions that have no right or wrong answers—make your partner feel brilliant. Want better meetings? Ban smartphones, use a timer, and make everyone stand up. Want better business deals? Focus on the thing, rather than the person; on similarities, rather than differences; and on good outcomes, rather than perfect ones. Whether you want to present ideas more clearly, improve your small talk, or master the art of introspection, The Communication Book delivers, fusing theoretical knowledge and practical advice in a small but mighty package. With sections on work, the self, relationships and language, this book is indispensable for anyone who wants to improve what they say, and how they say it.
Author: John G. Proakis
Publisher: McGraw-Hill College
ISBN: 9780070517264
Category : Digital communications.
Languages : en
Pages : 928
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Book Description
This text provides an introduction to the analysis and design of digital communication systems. The third edition has been updated with a discussion of modern technological advances, providing coverage of such topics as digital modulation and demodulation techniques, source coding, channel coding and decoding, spread spectrum signals, channel equilization, multiuser communications, and modulation and coding for fading multipath channels. In addition, the book has been reorganized so that each chapter builds on previous material, begins with an introduction to the history and classification of channel models and reviews important topics in probability and stochastic processes.
Author: Michael J. Rouse
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 280
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Book Description
This book delivers key personal and professional communication skills, specifically for a business context, that will complement and go beyond the generic skills covered in many more elementary books.
Author: Elearn
Publisher: Taylor & Francis
ISBN: 1136408576
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
What makes communication exciting in our age is the application of new media and the individual empowerment that comes with blogs, wikkis, and mobile technology, in other words our sense of connectedness. These don’t come without their difficulties, but they present very interesting opportunities. This book looks at connectedness, models of communication and the barriers to communication. No amount of technology can compensate for a poorly structured message; indeed, the technology itself can eventually become a barrier. As instant communications are now the norm, do we need to spend more time focusing on the message and our audience? It looks in detail at meetings, written communications, presentations and interviews. Introducing elements of communication theory and including activities to practice skills. Franklin D. Roosevelt said about public speaking ‘Be sincere; be brief; be seated’. This book is underpinned by the three themes captured in Roosevelt’s words. * being yourself * focusing on what’s important for your audience * knowing when to stop *
Author: T. L. Singal
Publisher: Cambridge University Press
ISBN: 1316870537
Category : Science
Languages : en
Pages : 474
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Book Description
Beginning with an overview of historical development, the electromagnetic spectrum, and optical power basics, this book offers an in-depth discussion of optic receivers, optical transmitters and amplifiers. The text discusses attenuation, transmission losses, optical sources such as semiconductor light emitting diodes, and lasers, providing several dispersion-management schemes that restore the amplified signal to its original state. Topics are discussed in a structured manner, with definitions, explanations, examples, illustrations, and informative facts. Extensive pedagogical features, such as numerical problems, review questions, multiple choice questions, and student-focussed learning objectives, are also provided. Mathematical derivations and geometrical representations are included where necessary. This text will be useful for undergraduate and graduate students of electronics, communication engineering, and optical fiber communications.
Author: David Tse
Publisher: Cambridge University Press
ISBN: 9780521845274
Category : Computers
Languages : en
Pages : 598
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Book Description
This textbook takes a unified view of the fundamentals of wireless communication and explains cutting-edge concepts in a simple and intuitive way. An abundant supply of exercises make it ideal for graduate courses in electrical and computer engineering and it will also be of great interest to practising engineers.
