Encyclopedia of Virtual Communities and Technologies PDF Download
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Author: Dasgupta, Subhasish
Publisher: IGI Global
ISBN: 1591407974
Category : Computers
Languages : en
Pages : 621
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Book Description
"This encyclopedia of virtual communities and technologies provides a much needed integrated overview of all the critical concepts, technologies and issues in the area of virtual communities"--Provided by publisher.
Author: Dasgupta, Subhasish
Publisher: IGI Global
ISBN: 1591407974
Category : Computers
Languages : en
Pages : 621
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Book Description
"This encyclopedia of virtual communities and technologies provides a much needed integrated overview of all the critical concepts, technologies and issues in the area of virtual communities"--Provided by publisher.
Author: Etienne Wenger
Publisher: CPsquare
ISBN: 0982503601
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Technology has changed what it means for communities to "be together." Digital tools are now part of most communities' habitats. This book develops a new literacy and language to describe the practice of stewarding technology for communities. Whether you want to ground your technology stewardship in theory and deepen your practice, whether you are a community leader or sponsor who wants to understand how communities and technology intersect, or whether you just want practical advice, this is the book for you.
Author: Charles Steinfield
Publisher: Springer Science & Business Media
ISBN: 184628905X
Category : Computers
Languages : en
Pages : 570
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Book Description
This book covers the relationship between information and communication technologies (ICTs) and communities – both physical and virtual. Community technology applications are studied in many contexts. The book demonstrates the dynamic and interdisciplinary nature of evolving communities and technologies scholarship.
Author: Marshall, Stewart
Publisher: IGI Global
ISBN: 1591407915
Category : Education
Languages : en
Pages : 802
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Book Description
"This encyclopedia provides a thorough examination of concepts, technologies, policies, training, and applications of ICT in support of economic and regional developments around the globe"--Provided by publisher.
Author: Tomi T. Ahonen
Publisher:
ISBN: 9780954432737
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising. The book explores the problems faced by branding, marketing and advertising facing multiple radical changes in this decade. Communities Dominate Brands discusses how disruptive effects of digitalisation and connectedness introduce threats and opportunities. The authors compellingly illustrate how modern consumers are forming communities and peer-groups to pool their power resulting in a dramatic revolution of how businesses interact with their customers. The book provides practical guidance of how to move from obsolete interruptive advertising to interactive engagement marketing and community based communications, with dozens of real business examples from around the world. Communities Dominate Brands addresses its topic from a marketing (including advertising and branding) perspective and maintains a rigorous focus on business and profit dimensions of the issues involved.The book discusses such recent phenomena as blogging, virtual environments, mobile phone based swarming and massively multiplayer games. The book introduces a new generation of consumers called Generation-C (for Community). The book also discusses such new concepts as the Connected Age, Reachability, the Four C's, Alpha Users, and introduces Communities as an unavoidable new element into the traditional communication model. Combining the digital trends, modern management theories, and emerging new customer behaviour, Communities Dominate Brands arrives to its conclusion, that traditional marketing methods are increasingly ineffective and even becoming counterproductive. The power of the brands and the abuses by marketing have created a vacuum for a counterbalance, and digitally connected communities, the blogosphere, gamers, and especially the always-on connectedness of those on mobile phone networks, are emerging as the counterforce to redress the balance. The power of smart mobs and digitally enlightened communities will react rapidly to marketing excesses as the natural force balancing the power of the brands.The way a business can and must interact with the powerful new communities is through engagement marketing, by enticing the communities to interact with the brands. Communities Dominate Brands covers the major changes taking place in business and industry worldwide from leading digitally connected societies such as Finland, Korea, Japan, Hong Kong, UK and the USA. The authors discuss the business relevance of such community related technologies and phenomena such as blogging, CANs, iPod, MMOGs, MVNOs, PVRs, Ringing Tones, SMS text messaging, swarming, VOD. This is the definitive business book on the impact of new technologies, not explaining how technology works, but showing what businesses need to do to make money in the new digitally converging environment. Communities Dominate Brands analyses early successes of engaging communities by global brands such as Adidas, Apple, Audi, BBC, Boeing, Coca Cola, eBay, Ford, Google, Guinness, Hush Puppies, Lonely Planet, MTV, Nokia, Orange, Philips, Red Bull, Sony, Tesco, Tony & Guy, Vodafone, etc.The lessons are amplified with insights from rough punishment by communities suffered by Hutchison/Three networks, Kryptonite locks, Mazda, the Philippines Government, etc. Fully indexed, impeccably researched with documented sources, offering over 50 current business examples and over a dozen case studies, Communities Dominate Brands is a hands-on practical business handbook on how to adjust marketing to deal with communities. With tools such as the Four C's and Reachability, the authors provide a competitive head-start to all who want to achieve customer satisfaction and return business in the 21st century.
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1599043866
Category : Reference
Languages : en
Pages : 887
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Book Description
"This book is the premier comprehensive reference source for the latest terms, acronyms and definitions related to all aspects of information science and technology. It provides the most current information to researchers on every level"--Provided by publisher.
Author: Volker Wulf
Publisher: Oxford University Press
ISBN: 0198733240
Category : Computers
Languages : en
Pages : 578
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Book Description
This book is about how computer systems might be designed to serve their users rather better. It deals with how to study the natural behaviour of users to see how computer systems might best help them, and how one might also involve them in the design of computer systems that will assist them in their everyday practices.
Author: John M. Carroll
Publisher: Springer Science & Business Media
ISBN: 1848003323
Category : Education
Languages : en
Pages : 272
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Book Description
Most learning takes place in communities. People continually learn through their participation with others in everyday activities. Such learning is important in contemporary society because formal education cannot prepare people for a world that changes rapidly and continually. We need to live in learning communities. This volume gathers together all of the scholarly materials directly emanating from a workshop held in August 2005, when a multidisciplinary group of scholars met at Penn State’s College of Information Sciences and Technology to discuss ‘learning in communities’. Initially, a sectioned report on the workshop was published as a special section in the Journal of Community Informatics in 2006. Subsequently, a special issue of 5 full papers was published in the Journal of Computer-Supported Cooperative Work, and a special section of 2 full papers was published in the International Journal of Computer-Supported Collaborative Learning.
Author: ISLS
Publisher: Lulu.com
ISBN: 1483406695
Category : Reference
Languages : en
Pages : 605
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Book Description
The Computer Supported Collaborative Learning (CSCL) Conference 2013 proceedings, Volume 1
Author: Yearwood, John
Publisher: IGI Global
ISBN: 1609600932
Category : Social Science
Languages : en
Pages : 498
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Book Description
The information age has enabled unprecedented levels of data to be collected and stored. At the same time, society and organizations have become increasingly complex. Consequently, decisions in many facets have become increasingly complex but have the potential to be better informed. Technologies for Supporting Reasoning Communities and Collaborative Decision Making: Cooperative Approaches includes chapters from diverse fields of enquiry including decision science, political science, argumentation, knowledge management, cognitive psychology and business intelligence. Each chapter illustrates a perspective on group reasoning that ultimately aims to lead to a greater understanding of reasoning communities and inform technological developments.
