Author: Hugh Dalziel Duncan
Publisher: Transaction Publishers
ISBN: 1412819962
Category : Language Arts & Disciplines
Languages : en
Pages : 530
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Book Description
In this highly influential study of art forms as models for a theory of communications, Hugh Dalziel Duncan demonstrates that without understanding of the role of symbols in society, social scientists cannot hope to develop adequate models for social analysis. He reviews critically major contributions to communication theory during the past century: Freud's analysis of dream symbolism, Simmel's concept of sociability, James' insights into religious experience, and Dewey's relating of art to experience.
Author: Ofer Feldman
Publisher: Edward Elgar Publishing
ISBN: 1789904587
Category : Language Arts & Disciplines
Languages : en
Pages : 265
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Book Description
This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.
Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 622
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Book Description
Author: Albina Gayoso
Publisher: Springer Nature
ISBN: 981197599X
Category : Political Science
Languages : en
Pages : 346
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Book Description
This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers. Given that the Russian perception of Political Public Relations, known as Political Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in Western scholarship, the book acts as a bridge between these two fields of studies. With that in mind, the study of Political Technologies is explained and applied in a wider sense than is offered by other disciplines, specifically in more meaningful ways than suggested in communications discipline in the West. In doing so, the book not only offers a deep dive into theory, but also provides a unique methodology aiming at extracting and analysing PPR or PT techniques. This triangulation method allows us to investigate a combined effect of audio visual and verbal “effects” on the general public, and offers a way of interpreting such “effects”. Readers would understand more about the research dynamic in PPR discipline, apply the triangulation methodology to expand this research, and more generally find out more about the evidence-based list of PPR techniques and their applications and interpretations.”
Author: Heiko Vogl
Publisher: Lulu.com
ISBN: 1291436499
Category : Science
Languages : en
Pages : 39
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Book Description
In the context of the Come2Graz International Week on the 16th of May 2013, a Scientific Meeting was held at the University College of Teacher Education Styria. Guests from different European Educational Institutes and eight research teams of our University College, in all about 30 persons including some international students, participated and talked about research in schooling and teaching. They shared their diverse experiences. Ten different research studies were presented, which concern five different fields of educational research.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 842
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Book Description
Author: James Knowles
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 822
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Book Description
Author:
Publisher: Academic Press
ISBN: 0128127368
Category : Medical
Languages : en
Pages : 2370
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Book Description
Encyclopedia of Pharmacy Practice and Clinical Pharmacy, Three Volume Set covers definitions, concepts, methods, theories and applications of clinical pharmacy and pharmacy practice. It highlights why and how this field has a significant impact on healthcare. The work brings baseline knowledge, along with the latest, most cutting-edge research. In addition, new treatments, algorithms, standard treatment guidelines, and pharmacotherapies regarding diseases and disorders are also covered. The book's main focus lies on the pharmacy practice side, covering pharmacy practice research, pharmacovigilance, pharmacoeconomics, social and administrative pharmacy, public health pharmacy, pharmaceutical systems research, the future of pharmacy, and new interventional models of pharmaceutical care. By providing concise expositions on a broad range of topics, this book is an excellent resource for those seeking information beyond their specific areas of expertise. This outstanding reference is essential for anyone involved in the study of pharmacy practice. Provides a ‘one-stop’ resource for access to information written by world-leading scholars in the field Meticulously organized, with articles split into three clear sections, it is the ideal resource for students, researchers and professionals to find relevant information Contains concise and accessible chapters that are ideal as an authoritative introduction for non-specialists and readers from the undergraduate level upwards Includes multimedia options, such as hyperlinked references and further readings, cross-references and videos
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1136159258
Category : Language Arts & Disciplines
Languages : en
Pages : 472
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Book Description
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Author: Huabin Wang
Publisher: Springer Nature
ISBN: 9811962588
Category : Language Arts & Disciplines
Languages : en
Pages : 239
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Book Description
This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
