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Author: Marshall McLuhan
Publisher:
ISBN:
Category :
Languages : en
Pages : 30
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Book Description
Author: Marshall McLuhan
Publisher:
ISBN:
Category :
Languages : en
Pages : 30
Get Book Here
Book Description
Author: Marshall McLuhan
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 44
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Book Description
Author: Daniel J. Czitrom
Publisher: Univ of North Carolina Press
ISBN: 9780807841075
Category : Social Science
Languages : en
Pages : 276
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Book Description
In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments
Author: Merlin Donald
Publisher: Harvard University Press
ISBN: 0674253701
Category : Science
Languages : en
Pages : 428
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Book Description
This bold and brilliant book asks the ultimate question of the life sciences: How did the human mind acquire its incomparable power? In seeking the answer, Merlin Donald traces the evolution of human culture and cognition from primitive apes to artificial intelligence, presenting an enterprising and original theory of how the human mind evolved from its presymbolic form.
Author: Christian Salmon
Publisher: Verso Books
ISBN: 1784786608
Category : Social Science
Languages : en
Pages : 239
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Book Description
The narrative spell cast over politics and society Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first-century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This “storytelling machine” is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
Author: Wm. David Sloan
Publisher: Routledge
ISBN: 1136691537
Category : Social Science
Languages : en
Pages : 374
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Book Description
Makers of the Media Mind is a collection of analytical essays focusing on the most important and original ideas contributed to the field of mass communication by journalism educators. Divided into six sections representing the most prominent areas of specialization in the field, this text serves two significant purposes: first, it acquaints readers with the lives of preeminent journalism educators; second, it provides concise discussions and evaluations of the most compelling ideas those educators have to offer. The editor of, and contributors to, this text contend that ideas cannot be appreciated fully without an understanding of the creators of those same ideas. They hope that this volume's coverage of "creators" as well as concepts will demonstrate that journalism education has played a critical role in the making of the "media mind."
Author: William David Sloan
Publisher: Psychology Press
ISBN: 9780805806991
Category : Journalism
Languages : en
Pages : 374
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Book Description
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 022678830X
Category : Political Science
Languages : en
Pages : 297
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Book Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author: Daniel J. Czitrom
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 480
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Book Description
Author: Alan R. Kahn
Publisher: Paragon House Publishers
ISBN:
Category : Psychology
Languages : en
Pages : 368
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Book Description
In our everyday encounters, we are continuously challenged by people who think and respond in ways different from ourselves. Each one of us pays attention to different aspects of life, interprets experiences differently, understands certain issues better than others, communicates with differing styles, and uses different criteria for judging and believing others. Parents of a family with several children are usually amazed by the diverse ways in which the children develop. Managers are confounded by the unexpected misunderstandings among themselves and those they manage. Educators find it difficult to account for the broad spectrum of students' responses to a single course of study. And in relationships, one is often perplexed at the ways in which common, everyday words are sometimes interpreted. Those of us who study the ways in which people interact, continue to marvel at the differences people bring to thinking and communicating.For the past 20 years, Dr. Kahn has led a team of scientists in in-depth studies of the different brain processes leading to the different types of information processing in people. This research has developed tools which can measure how people reveal the structure of their thought processes in the flow of their communications. This has enabled the team to develop a model that organizes cognitive structures according to a new paradigm, one that explicitly shows the connections between cognition, input, and output. This paradigm identifies sixteen different ways in which people process information, and describes the underlying brain mechanisms which are responsible. Further, Mind Shapes presents how these differences developed through the stages of human evolution and the way they are expressed in the steps of modern child development.Theory and practicum come together as Mind Shapes links physiology of information processing to behavior, and shows how different people communicate, learn, and make decisions. This model has been successfully applied to education, management, consumer communications, and psychological counseling: dimensions of life where understanding human behavior and motivation are critical to success. Mind Shapes provides its readers with useful tools which were developed as a result of this experience.
