Communications-effectiveness of Comparative Advertising Based on Consumer Evaluations of Selected Television Commercials PDF Download
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Author: Barbara Sharon Whitaker
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
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Author: Barbara Sharon Whitaker
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
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Book Description
Author: Mark B. Traylor
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 378
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Author: Robert Thomas Stack
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 258
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Author: William D. Wells
Publisher: Psychology Press
ISBN: 1317779517
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Author: Nicole R. McElhany
Publisher:
ISBN:
Category :
Languages : en
Pages : 58
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Author: Mark Becker Traylor
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 171
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Book Description
Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 366
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Author: Jack B. Haskins
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 472
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Author: Charles Ray Taylor
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 542
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