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Author: David J. Crowley
Publisher: Stanford University Press
ISBN: 9780804723473
Category : Social Science
Languages : en
Pages : 328
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Book Description
This state-of-the-art overview reflects the rich variety of approaches and disciplines embraced by contemporary communication studies. The book consists of thirteen original essays by some of the most prominent communication scholars, including Ien Ang, Deidre Boden, David Crowley, James M. Collins, Klaus Krippendorff, William Leiss, Denis McQuail, William Melody, Joshua Meyrowitz, David Mitchell, Mark Poster, Majid Tehranian, John B. Thompson and Teun A. van Dijk.
Author: David J. Crowley
Publisher: Stanford University Press
ISBN: 9780804723473
Category : Social Science
Languages : en
Pages : 328
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Book Description
This state-of-the-art overview reflects the rich variety of approaches and disciplines embraced by contemporary communication studies. The book consists of thirteen original essays by some of the most prominent communication scholars, including Ien Ang, Deidre Boden, David Crowley, James M. Collins, Klaus Krippendorff, William Leiss, Denis McQuail, William Melody, Joshua Meyrowitz, David Mitchell, Mark Poster, Majid Tehranian, John B. Thompson and Teun A. van Dijk.
Author: David Holmes
Publisher: SAGE
ISBN: 1473903149
Category : Language Arts & Disciplines
Languages : en
Pages : 276
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Book Description
`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age′ of broadcast with the `second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Author: Swen Windahl
Publisher: SAGE
ISBN: 9780803984318
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Author: Don W. Stacks
Publisher: Routledge
ISBN: 1135591660
Category : Language Arts & Disciplines
Languages : en
Pages : 592
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Book Description
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 1412926351
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Author: The Keywords Project
Publisher: Oxford University Press
ISBN: 0190636580
Category : Language Arts & Disciplines
Languages : en
Pages : 417
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Book Description
Keywords for Today takes us deep into the history of the language in order to better understand our contemporary world. From nature to cultural appropriation and from market to terror, the most important words in political and cultural debate have complicated and complex histories. This book sketches these histories in ways that illuminate the political bent and values of our current society. Written by The Keywords Project, an independent group of scholars who have spent more than a decade on this work, Keywords for Today updates and extends Raymond Williams's classic work, Keywords: A Vocabulary of Culture and Society. It updates some 40 of Williams's original entries and adds 86 new entries, ranging from access to youth. The book is both a history of English, documenting important semantic change in the language, and a handbook of current political and ideological debate. Whether it is demonstrating the only recently-acquired religious meaning of fundamentalism or the complicated linguistic history of queer, Keywords for Today will intrigue and enlighten.
Author: T.J.M. Holden
Publisher: Routledge
ISBN: 1134195540
Category : History
Languages : en
Pages : 296
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Book Description
This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people’s practices, values and behaviour in contemporary Asia.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 1412977800
Category : Business & Economics
Languages : en
Pages : 793
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Book Description
This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
Author: Klaus Krippendorff
Publisher: Routledge
ISBN: 113586571X
Category : History
Languages : en
Pages : 381
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Book Description
Klaus Krippendorff is an influential figure in communication studies widely known for his award-winning book Content Analysis. Over the years, Krippendorff has made important contributions to the ongoing debates on fundamental issues concerning communication theory, epistemology, methods of research, critical scholarship, second-order cybernetics, the social construction of reality through language, design, and meaning. On Communicating assembles Krippendorff’s most significant writings – many of which are virtually unavailable today, appearing in less accessible publications, conference proceedings, out-of-print book chapters, and articles in journals outside the communication field. In their totality, they provide a goldmine for communication students and scholars. Edited and with an introduction by Fernando Bermejo, this book provides readers with access to Krippendorff’s key works.
Author: Richard Rooke
Publisher: Routledge
ISBN: 1317866061
Category : Social Science
Languages : en
Pages : 283
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Book Description
This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding todays media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. The book also includes the use of case studies, illustrations, summaries, critical reflections and directions to wider reading. The European Media in the Digital Age is recommended for all Media Studies students and is also of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies
