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Author: Kim Erwin
Publisher: John Wiley & Sons
ISBN: 1118417615
Category : Design
Languages : en
Pages : 368
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Book Description
"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes." —Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation & Design at Parsons The New School of Design "One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it." —Luis Arnal, Managing Partner, INSITUM "I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New." —Clement Mok, Designer, Entrepreneur, and Instigator "Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact." —Paul Siebert, Director of Research + Strategy, Steelcase
Author: Kim Erwin
Publisher: John Wiley & Sons
ISBN: 1118417615
Category : Design
Languages : en
Pages : 368
Get Book Here
Book Description
"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes." —Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation & Design at Parsons The New School of Design "One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it." —Luis Arnal, Managing Partner, INSITUM "I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New." —Clement Mok, Designer, Entrepreneur, and Instigator "Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact." —Paul Siebert, Director of Research + Strategy, Steelcase
Author: LeeAnn Kahlor
Publisher: Routledge
ISBN: 1135269793
Category : Language Arts & Disciplines
Languages : en
Pages : 451
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Book Description
This volume explores the evolution of science communication, addressing key issues and offering substance for future study. Harnessing the energies of junior scholars on the forefront of science communication, this work pushes the boundaries of research forward, allowing scholars to sample the multiple paradigms and agendas that will play a role in shaping the future of science communication. Editors LeeAnn Kahlor and Patricia Stout challenge their readers to channel the energy within these chapters to build or continue to build their own research agendas as all scholars work together – across disciplines – to address questions of public understanding of science and communicating science. These chapters are intended to inspire still more research questions, to help aspiring science communication scholars locate their own creative and original research programs, and to help veteran science communication scholars expand their existing programs such that they can more actively build interdisciplinary bridges. Crossing methodological boundaries, work from quantitative and qualitative scholars, social scientists and rhetoricians is represented here. This volume is developed for practitioners and scholars alike – for anyone who is concerned about or interested in the future of science and how communication is shaping and will continue to shape that future. In its progressive pursuit of interdisciplinary research streams – of thinking outside methodological and theoretical boxes – this book inspires science communication scholars at all levels to set a new standard for collaboration not just for science communication, but for communication research in general.
Author: Sharon M. Friedman
Publisher: Routledge
ISBN: 1135683425
Category : Language Arts & Disciplines
Languages : en
Pages : 347
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Book Description
Exploring the interactions that swirl around scientific uncertainty and its coverage by the mass media, this volume breaks new ground by looking at these issues from three different perspectives: that of communication scholars who have studied uncertainty in a number of ways; that of science journalists who have covered these issues; and that of scientists who have been actively involved in researching uncertain science and talking to reporters about it. In particular, Communicating Uncertainty examines how well the mass media convey to the public the complexities, ambiguities, and controversies that are part of scientific uncertainty. In addition to its new approach to scientific uncertainty and mass media interactions, this book distinguishes itself in the quality of work it assembles by some of the best known science communication scholars in the world. This volume continues the exploration of interactions between scientists and journalists that the three coeditors first documented in their highly successful volume, Scientists and Journalists: Reporting Science as News, which was used for many years as a text in science journalism courses around the world.
Author: T. J. Larkin
Publisher: McGraw Hill Professional
ISBN: 9780070364523
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Offers prescriptions for effecting successful change centered around three guiding principles: conveying the message through supervisors; communicating face-to-face; and, making the changes relevant to each work area
Author: Julia B. Corbett
Publisher: Rowman & Littlefield
ISBN: 1793638039
Category : Language Arts & Disciplines
Languages : en
Pages : 231
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Book Description
Communicating the Climate Crisis puts communication at the center of the change we need, providing concrete strategies that help break the inertia that blocks social and cultural transformation. Reimagining “earth” not just as the ground we walk upon but as the atmosphere we breathe—Eairth—this book examines our consumption-based identities in fossil fuel culture and the necessity of structural change to address the climate crisis. Strategies for overcoming obstacles start with facing the emotional challenges and mental health tolls of the crisis that lead to climate silence. Breaking that silence through personal climate conversations elevates the importance of the problem, finds common ground, and eases “climate anxiety.” Climate justice and faith-based worldviews help articulate our moral responsibility to take drastic action to protect all humans and the living world. This book tells a new story of hope through action—not as isolated, “guilty” consumers but as social actors who engage hearts, hands, and minds to envision and create a desired future.
Author: Elizabeth Keating
Publisher: Univ of California Press
ISBN: 0520291379
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
In a twenty-first-century global economy, in which multinational companies coordinate and collaborate withÊpartners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conferenceÊcall are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true? Ê Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. WhatÕs going wrong? Contrary to a common assumption, language is never neutral. Its is heavily influenced by oneÕs culture and can often result in unintended meanings depending on word choice, a particular phrase, or even oneÕs inflection. A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. Ê In Words Matter, you will venture into the halls of multinational tech companies around the world to study language and culture at work; learn practical steps for harnessing research in communication and anthropology to become more skilled in the digital workplace; and learn to use the ÒCommunication Plus Model,Ó which can be easily applied in multiple situations, leading to better communication and better business outcomes. Ê
Author: Dan M. Brown
Publisher: New Riders
ISBN: 0131385410
Category : Computers
Languages : en
Pages : 1040
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Book Description
Successful web design teams depend on clear communication between developers and their clients—and among members of the development team. Wireframes, site maps, flow charts, and other design diagrams establish a common language so designers and project teams can capture ideas, track progress, and keep their stakeholders informed. In this all new edition of Communicating Design, author and information architect Dan Brown defines and describes each deliverable, then offers practical advice for creating the documents and using them in the context of teamwork and presentations, independent of methodology. Whatever processes, tools, or approaches you use, this book will help you improve the creation and presentation of your wireframes, site maps, flow charts, and other deliverables. The book now features: An improved structure comprising two main sections: Design Diagrams and Design Deliverables. The first focuses on the nuts and bolts of design documentation and the second explains how to pull it all together. New deliverable: design briefs, as well as updated advice on wireframes, flow charts, and concept models. More illustrations, to help designers understand the subtle variations and approaches to creating design diagrams. Reader exercises, for those lonely nights when all you really want to do is practice creating wireframes, or for use in workshops and classes. Contributions from industry leaders: Tamara Adlin, Stephen Anderson, Dana Chisnell, Nathan Curtis, Chris Fahey, James Melzer, Steve Mulder, Donna Spencer, and Russ Unger. “As an educator, I have looked to Communicating Design both as a formal textbook and an informal guide for its design systems that ultimately make our ideas possible and the complex clear.” —Liz Danzico, from the Foreword
Author: Brenda Danet
Publisher: Routledge
ISBN: 1000184102
Category : Social Science
Languages : en
Pages : 469
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Book Description
The Internet is changing the way we communicate. As a cross between letter-writing and conversation, email has altered traditional letter-writing conventions. Websites and chat rooms have made visual aspects of written communication of greater importance, arguably, than ever before. New communication codes continue to evolve with unprecedented speed. This book explores playfulness and artfulness in digital writing and communication and anwers penetrating questions about this new medium. Under what conditions do old letter-writing norms continue to be important, even in email? Digital greetings are changing the way we celebrate special occasions and public holidays, but will they take the place of paper postcards and greeting cards? The author also looks at how new art forms, such as virtual theatre, ASCII art, and digital folk art on IRC, are flourishing, and how many people collect and display digital fonts on handsome Websites, or even design their own. Intended as a time capsule documenting developments online in the mid- to late 1990s, when the Internet became a mass medium, this book treats the computer as an expressive instrument fostering new forms of creativity and popular culture.
Author: Brian Mathews
Publisher: American Library Association
ISBN: 0838909841
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Author: Anne K. Armstrong
Publisher: Cornell University Press
ISBN: 1501730819
Category : Science
Languages : en
Pages : 160
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Book Description
Environmental educators face a formidable challenge when they approach climate change due to the complexity of the science and of the political and cultural contexts in which people live. There is a clear consensus among climate scientists that climate change is already occurring as a result of human activities, but high levels of climate change awareness and growing levels of concern have not translated into meaningful action. Communicating Climate Change provides environmental educators with an understanding of how their audiences engage with climate change information as well as with concrete, empirically tested communication tools they can use to enhance their climate change program. Starting with the basics of climate science and climate change public opinion, Armstrong, Krasny, and Schuldt synthesize research from environmental psychology and climate change communication, weaving in examples of environmental education applications throughout this practical book. Each chapter covers a separate topic, from how environmental psychology explains the complex ways in which people interact with climate change information to communication strategies with a focus on framing, metaphors, and messengers. This broad set of topics will aid educators in formulating program language for their classrooms at all levels. Communicating Climate Change uses fictional vignettes of climate change education programs and true stories from climate change educators working in the field to illustrate the possibilities of applying research to practice. Armstrong et al, ably demonstrate that environmental education is an important player in fostering positive climate change dialogue and subsequent climate change action. Thanks to generous funding from Cornell University, the ebook editions of this book are available as Open Access from Cornell Open (cornellpress.cornell.edu/cornell-open) and other Open Access repositories.
