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Author: Betsy Reed
Publisher: Emerald Group Publishing
ISBN: 1838674675
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
Author: Betsy Reed
Publisher: Emerald Group Publishing
ISBN: 1838674675
Category : Business & Economics
Languages : en
Pages : 206
Get Book Here
Book Description
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
Author: United Nations Environment Programme
Publisher: UNEP/Earthprint
ISBN: 9280725807
Category : Science
Languages : en
Pages : 68
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Book Description
"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
Author: Jessica Reid
Publisher:
ISBN: 9781641379427
Category :
Languages : en
Pages : 214
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Book Description
Nine of the world's ten warmest years on record have occurred since 2005, with the four hottest years occurring between 2015 and 2019. Climate change is real and happening now, only to cause greater devastation in the coming decades. In the heat of these pivotal moments, some people continue to deny climate science, but many people accept the science and are concerned we are running out of time to mitigate this issue. We may feel helpless as individuals; however, communication empowers us to create waves of change and fight for a better future for all. Polarization hinders the action necessary to protect the environment. Planet Now: Effective Strategies for Communicating About the Environment offers knowledge and tactics to help bring people together. Learn to Tailor communications to your audience, whether they fear the future facing our planet or doubt that climate change exists. Shape public opinion and encourage behavioral change by utilizing simple psychology in your messaging. Frame climate change as a social justice issue that affects low-income and minority populations. Planet Now's strategies are designed to educate, encourage, and equip readers to talk about the environment with confidence and without shame or scare tactics.
Author: Anne K. Armstrong
Publisher: Cornell University Press
ISBN: 1501730819
Category : Science
Languages : en
Pages : 160
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Book Description
Environmental educators face a formidable challenge when they approach climate change due to the complexity of the science and of the political and cultural contexts in which people live. There is a clear consensus among climate scientists that climate change is already occurring as a result of human activities, but high levels of climate change awareness and growing levels of concern have not translated into meaningful action. Communicating Climate Change provides environmental educators with an understanding of how their audiences engage with climate change information as well as with concrete, empirically tested communication tools they can use to enhance their climate change program. Starting with the basics of climate science and climate change public opinion, Armstrong, Krasny, and Schuldt synthesize research from environmental psychology and climate change communication, weaving in examples of environmental education applications throughout this practical book. Each chapter covers a separate topic, from how environmental psychology explains the complex ways in which people interact with climate change information to communication strategies with a focus on framing, metaphors, and messengers. This broad set of topics will aid educators in formulating program language for their classrooms at all levels. Communicating Climate Change uses fictional vignettes of climate change education programs and true stories from climate change educators working in the field to illustrate the possibilities of applying research to practice. Armstrong et al, ably demonstrate that environmental education is an important player in fostering positive climate change dialogue and subsequent climate change action. Thanks to generous funding from Cornell University, the ebook editions of this book are available as Open Access from Cornell Open (cornellpress.cornell.edu/cornell-open) and other Open Access repositories.
Author: Sukki Yoon
Publisher: Routledge
ISBN: 1315392526
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.
Author: Colin Combe
Publisher: SAGE
ISBN: 1529786215
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
At a time when the effects of climate change are becoming all too real for ordinary citizens around the world, this essential textbook offers insight into how managers can shape and influence the development of sustainability practices as a means of tackling some of the most pressing social, economic, and environmental challenges. Featuring a distinctly international array of case studies and examples, as well as learning outcomes, definitions, questions, tasks and further reading, Introduction to Global Sustainable Management provides readers with a valuable understanding of how sustainable management practices can be implemented in different industry sectors across the globe. Suitable for upper-level undergraduate and postgraduate students of sustainable management-related courses. A Tutor’s Guide, PowerPoint slides and selected SAGE Business Cases are available to instructors via the companion website. Colin Combe is a senior lecturer in strategic management at Glasgow Caledonian University, UK.
Author: Lee Ahern
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433117916
Category : Communication in the environmental sciences
Languages : en
Pages : 0
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Book Description
In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas.
Author: Simon Jebseng
Publisher: Taylor & Francis
ISBN: 1003856217
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
This edited research monograph collects nine unique research contributions on the concept of social sustainability and its connection to possibilities and hindrances for good work in organisations. Social sustainability, in organisational contexts, emphasizes the long-term well-being of stakeholders and communities. The authors in this book demonstrate how organisational long-term strategies should prioritise employee well-being, mental health, community engagement, and ethical supply chain management, inter alia. Readers, from undergraduate students to the research community, will learn how long-term social sustainability orientation is different from Corporate Social Responsibility, which responds to immediate stakeholder expectations. The United Nations' Sustainable Development Goals have nudged many organisations to implement social sustainability, and many authors in this book relate to UN concepts such as the SDGs or Global Compact’s definition of social sustainability. However, many organisations have come under scrutiny for acting merely ceremonial to live up to the current megatrends. In consequence, readers will take away that the line between genuine corporate mission and ceremonial lip services must be critically observed, and how this can be done in different areas. Key chapters of this book explore social sustainability, e.g., in higher education (as sustainable knowledge in business students), in corporate communication (employee identification, corporate volunteering, and corporate heritage), and in sustainable human resource management practices. Workplace toxicity, especially towards minorities, is explored, highlighting both the role of bystanders, and the financial repercussions of ignoring workplace harassment. Digital transformation's social implications, employee well-being, and the importance of psychological safety in startups are addressed. The chapters, all together, signify the relevance of meaningful work for long-term societal cohesion and individual fulfilment.
Author: Julia B. Corbett
Publisher: Rowman & Littlefield
ISBN: 1793638039
Category : Language Arts & Disciplines
Languages : en
Pages : 231
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Book Description
Communicating the Climate Crisis puts communication at the center of the change we need, providing concrete strategies that help break the inertia that blocks social and cultural transformation. Reimagining “earth” not just as the ground we walk upon but as the atmosphere we breathe—Eairth—this book examines our consumption-based identities in fossil fuel culture and the necessity of structural change to address the climate crisis. Strategies for overcoming obstacles start with facing the emotional challenges and mental health tolls of the crisis that lead to climate silence. Breaking that silence through personal climate conversations elevates the importance of the problem, finds common ground, and eases “climate anxiety.” Climate justice and faith-based worldviews help articulate our moral responsibility to take drastic action to protect all humans and the living world. This book tells a new story of hope through action—not as isolated, “guilty” consumers but as social actors who engage hearts, hands, and minds to envision and create a desired future.
Author: Julia B. Corbett
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 372
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Book Description
A broader and more comprehensive understanding of how we communicate with each other about the natural world and our relationship to it is essential to solving environmental problems. How do individuals develop beliefs and ideologies about the environment? How do we express those beliefs through communication? How are we influenced by the messages of pop culture and social institutions? And how does all this communication become part of the larger social fabric of what we know as "the environment"? Communicating Nature explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. Author Julia Corbett considers all levels of communication, from communication at the individual level, to environmental messages transmitted by popular culture, to communication generated by social institutions including political and regulatory agencies, business and corporations, media outlets, and educational organizations. The book offers a fresh and engaging introductory look at a topic of broad interest, and is an important work for students of the environment, activists and environmental professionals interested in understanding the cultural context of human-nature interactions.
