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Author: Wallace V. Schmidt
Publisher: SAGE Publications
ISBN: 150631922X
Category : Language Arts & Disciplines
Languages : en
Pages : 336
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Book Description
Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Author: Wallace V. Schmidt
Publisher: SAGE Publications
ISBN: 150631922X
Category : Language Arts & Disciplines
Languages : en
Pages : 336
Get Book
Book Description
Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Author: Dan Bullock
Publisher: Red Wheel/Weiser
ISBN: 1632657562
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Doing business nowadays often means globally, whether with clients, customers, or business partners. Communicating your message effectively—online or in person—has become a must. If you want the best outcome, you must serve the growing need for cultural training that links awareness to action. “A masterclass in authentic global communication. Full of specific frameworks and actionable tips, it is a must-read for anyone looking to bolster or refine their professional communication toolkit.”—Elizabeth Owens Skidmore, Sponsorship Specialist, Bell Canada In our increasingly interconnected world, effective communication is the formula for success in any industry. Whether you’re speaking in public, writing an email, or navigating an important negotiation, how you present yourself through language is all-important in today's global business world. In How to Communicate Effectively with Anyone, Anywhere, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation. How to Communicate Effectively with Anyone, Anywhere, with key illustrations, is part instructional text, part empowering workbook, containing practical and proven strategies that can be put to immediate use, along with exercises designed to impart valuable self-discovery and position you as an effective global communicator. You will gain not only the practical skills essential for operating across cultural settings but also a firm foundation for managing global transactions, international relationships, and worldwide innovation. We all know how to email, right? But contacting counterparts in China, Brazil, or Germany with success requires us to upgrade our skills with key strategies for an expanded and productive network of global interaction. Each chapter contains a practical, easy-to-implement framework that functions as a “blueprint” for global communication and how each skill can best be used virtually in remote work scenarios. For professionals looking to take their skill set to the next level, this book’s approach is the key to connecting professional skills to a larger practice of global understanding, ultimately leading to you communicating effectively and impactfully with anyone, anytime, and anywhere.
Author: Don E Schultz
Publisher: McGraw Hill Professional
ISBN: 007139432X
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external. Based on the strong theoretical foundations of integrated marketing communication (IMC), Communicating Globally offers a practitioner's perspective on integrated global marketing communication (IGMC) in action through vignettes, four complete case studies of well-recognized multinational brands, and one study case. Praise for Communicating Globally "In the 21st century, the ability of ad agencies to provide worldwide, integrated marketing services for their clients will become essential. Only those marketers and agencies with the ability to brand products and services globally will thrive. Communicating Globally provides a roadmap on how to do it right." O. Butch Drake, president-CEO, American Association of Advertising Agencies "No one can provide a guaranteed formula for future success, but Communicating Globally comes awfully close. By combining an astute knowledge of the global marketplace, emerging trends and technologies, and good old common sense, Don Schultz and Philip Kitchen illuminate the path for successful brand building in the 21st century." Ed Faruolo, vice president, corporate marketing communications, CIGNA Corporation "Don Schultz has done it again! His unique and highly readable approach is a must for companies looking to market globally in the new century. Communicating Globally offers an important road map through the maze of global marketing communications." James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time. This focus is maintained throughout the whole structure and it makes the book a truly conceptual work. The case studies that illustrate the practical ramification of international IMC yield significant general as well as specific lessons." John Philip Jones, Syracuse University "The 1990's introduced integrated marketing--understanding and communicating relevantly with customers by using information. Communicating Globally now takes the same principles and adapts them to today's dynamic global marketplace. Even better, it is written in a style that makes it easy for a non-marketer to fully understand the importance of managing a brand." John R Wallis, vice president of marketing, Hyatt International Corporation
Author: Guo-Ming Chen
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN:
Category : Computers
Languages : en
Pages : 334
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Book Description
Communication and Global Society considers continuity and change of identity in the global community, the emergence and impact of global media, and expected directions for interaction in global society. It details frictions between social institutions and new communication technologies such as e-mail, and asks if changes in communication will do more to preserve or to undermine the nation state.
Author: Wallace V. Schmidt
Publisher: SAGE
ISBN: 1412913179
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
"Communicating Globally: Intercultural Communication and International Business" provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace. It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations. "Communicating Globally: Intercultural Communication and International Business" provides further insights into doing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Also included is a regional resource guide that establishes a sensible foundation for readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance
Author: Heather Bowe
Publisher: Cambridge University Press
ISBN: 1107685141
Category : Language Arts & Disciplines
Languages : en
Pages : 301
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Book Description
Communication Across Cultures remains an excellent resource for students of linguistics and related disciplines, including anthropology, sociology and education. It is also a valuable resource for professionals concerned with language and intercultural communication in this global era.
Author: Jill E. Rudd
Publisher: SAGE Publications
ISBN: 1452215421
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
"Communication in Global Business Negotiations: A Geocentric Approach presents college-level business and communications majors with a new approach for studying communication and negotiation in international business, using a geocentric cross-disciplinary framework. Chapters cover intercultural communication, provide students with a view of the world and how to negotiate with others from different cultures, and uses practitioners' perspectives to inject real-world case studies and scenarios into the picture. College-level business collections will find this an essential acquisition." —THE MIDWEST BOOK REVIEW "Authors Jill E. Rudd and Diana R. Lawson uniquely integrate communication and international business perspectives to help readers develop a strong understanding of the elements for negotiating an international setting, as well as the skills needed to adapt to the changing environment." —BUSINESS INDIA Presenting a new method for the study of communication and negotiation in international business, this text provides students with the knowledge to conduct negotiations from a geocentric framework. Authors Jill E. Rudd and Diana R. Lawson integrate communication and international business perspectives to help readers develop a strong understanding of the elements necessary for negotiating in a global setting, as well as the skills needed to adapt to the changing environment. This geocentric orientation is an evolution of global learning resulting in effective worldwide negotiation. Key Features: Offers a cross-disciplinary approach: The fields of communication and business are integrated to provide a macro-orientation to global business negotiation. Devotes a chapter to intercultural communication competency: Scales are included to help students assess their potential to become a successful global business negotiators. Provides students with a view of the world in negotiating with others from different cultures: Up-to-date information about current international business contexts gives insight into the challenges experienced by global business negotiators. Discusses alternative dispute resolution: Because of differences in culture and in political structure from one country to another, a chapter is devoted to this growing area of global business negotiation. Presents practitioners' perspectives: These perspectives illustrate the "real world" of global business negotiation and reinforce the importance of understanding cultural differences. Intended Audience: This is an ideal core text for advanced undergraduate and graduate courses such as Negotiation & Conflict Resolution and International Business & Management in the departments of Communication and Business & Management.
Author: Elizabeth A. Tuleja
Publisher: Routledge
ISBN: 1317361725
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • Understand intercultural communication processes. • Improve self-awareness and communication in intercultural settings. • Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. • Evaluate whether one’s communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
Author: Linda Marie Harasim
Publisher: MIT Press
ISBN: 9780262082228
Category : Computers
Languages : en
Pages : 432
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Book Description
Global Networks takes up the host of issues raised by the new networking technology that now links individuals, groups, and organizations in different countries and on different continents. The 21 contributions focus on the implementation, applications and impact of computer-mediated communication in a global context.
Author: Henry Steiner
Publisher: Hong Kong University Press
ISBN: 9780500974230
Category : Arts graphiques
Languages : en
Pages : 229
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Book Description
Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index. Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.
