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Author: Andrew C. Billings
Publisher: ARESTA
ISBN: 8493744026
Category : Mass media and sports
Languages : en
Pages : 121
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Book Description
Author: Andrew C. Billings
Publisher: ARESTA
ISBN: 8493744026
Category : Mass media and sports
Languages : en
Pages : 121
Get Book Here
Book Description
Author: Andrew Billings
Publisher: Taylor & Francis
ISBN: 1136838821
Category : History
Languages : en
Pages : 233
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Book Description
Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
Author: Andrew C. Billings
Publisher: SAGE Publications
ISBN: 1506392040
Category : Sports & Recreation
Languages : en
Pages : 614
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Book Description
Communication and Sport: Surveying the Field, Third Edition examines a wide array of topics necessary to understand sports media, rhetoric, culture, and organizations from micro- to macro-level issues. All levels of sports are addressed through varied lenses such as mythology, community, and identity. The Third Edition is newly expanded to incorporate the latest topics and perspectives in the field such as fan cultures; racial identity and gender in sports media; politics and nationality in sports; crisis communication in sports organizations and more.
Author: Lawrence A. Wenner
Publisher: Taylor & Francis
ISBN: 1317397444
Category : Social Science
Languages : en
Pages : 289
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Book Description
Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
Author: Andrew C. Billings
Publisher: Taylor & Francis
ISBN: 1317437926
Category : Language Arts & Disciplines
Languages : en
Pages : 371
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Book Description
Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational, relational, and mediated approaches to the study of sport communication. It provides foundational work in sport communication for students and scholars, reflecting the abundance of research published in recent years and the ever-increasing interest in this area of study. Bringing together scholars from various epistemological viewpoints within communication, this volume provides a unique opportunity for defining the breadth and depth of sport communication research. It will serve as a seminal reference for existing scholarship while also providing an agenda for future research.
Author: Andrew C. Billings
Publisher: Routledge
ISBN: 1136318046
Category : Sports & Recreation
Languages : en
Pages : 198
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Book Description
Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.
Author: David Karen
Publisher: Routledge
ISBN: 1317973941
Category : Social Science
Languages : en
Pages : 655
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Book Description
Sociological Perspectives on Sport: The Games Outside the Games seeks not only to inform students about the sports world but also to offer them analytical skills and the application of theoretical perspectives that deepen their awareness and understanding of social processes linking sports to the larger social world. With six original framing essays linking sport to a variety of topics, including race, class, gender, media, politics, deviance, and globalization, and 37 reprinted articles, this text/reader sets a new standard for excellence in teaching sports and society.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799877523
Category : Sports & Recreation
Languages : en
Pages : 1008
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Book Description
From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Author: Havard, Cody T.
Publisher: IGI Global
ISBN: 152258126X
Category : Sports & Recreation
Languages : en
Pages : 330
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Book Description
While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.
Author: Jan Andre Lee Ludvigsen
Publisher: Taylor & Francis
ISBN: 100084157X
Category : Sports & Recreation
Languages : en
Pages : 94
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Book Description
This book explores social and political issues and trends emerging around the UEFA European Football Championships. It presents a contemporary sociology of the European Championships which, despite its significance as a mega-event, has been largely overshadowed by the Olympics and the FIFA World Cup in existing literature. At a time when both sport mega-events and Europe are undergoing dramatic transformations, this book explores a range of case studies and important topics such as changing consumption patterns, new types of sport media, social media, environmental policies and emergency politics, public opposition and co-hosting. It also situates the European Championships within wider European projects and discourses of European identities, integration and enlargement. Drawing on data from recent and historical European Championships, and looking ahead to the next tournament in Germany in 2024, this book serves to open up new debates within the sociology of sport and the study of mega-events. It is a timely and ground-breaking text which will resonate with students, academics and readers who are interested in football, the sociology of sport, megaevents, digital sociology, European politics and culture or sports business.
