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Author: Dániel Margócsy
Publisher: University of Chicago Press
ISBN: 022611774X
Category : Art
Languages : en
Pages : 364
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Book Description
In "Commercial Visions," Daniel Margocsy shows how entrepreneurial science has been with us since the Scientific Revolution. Product marketing, patent litigation, and even ghostwriting pervaded natural history and anatomy, the big sciences of the early modern era, and the growth of global trade during the Dutch Golden Age gave rise to a transnational network of such entrepreneurial science, connecting natural historians, physicians, and curiosi in such cities as Amsterdam, London, St. Petersburg, and Danzig. These practitioners were out to do business: they bought and sold exotica, preserved specimens, anatomical prints, and botanical atlases, and in their trade relied on particularly mercantile innovations, including postal networks, shipping, public transportation, and international banking. They also developed their own infrastructure for managing the long-distance monetary exchange of scientific knowledge and curiosities, while entrepreneurial rivalries, secrecy, and marketing strategies transformed the honorific, gift-based exchange system of the Republic of Letters into a competitive marketplace. Throughout this process, the Dutch naturalists contributed to the growth of modern science, imbuing its ethos and practices with financial undertones. "Commercial Visions "studies the interaction of commerce and science through the lens of recent scholarship on commodification, the circulation of knowledge, and the consumer revolution to argue that trade brought about a culture of scientific debate in the Netherlands that thoroughly influenced the visual epistemology of early modern science. Market competition pitted naturalists against each other, and compelled them to develop philosophical arguments to promote the representational claims of their imaging techniques. Margocsy s highly readable book will be warmly welcomed by anyone interested in early modern science, culture, and art. "
Author: Dániel Margócsy
Publisher: University of Chicago Press
ISBN: 022611774X
Category : Art
Languages : en
Pages : 364
Get Book
Book Description
In "Commercial Visions," Daniel Margocsy shows how entrepreneurial science has been with us since the Scientific Revolution. Product marketing, patent litigation, and even ghostwriting pervaded natural history and anatomy, the big sciences of the early modern era, and the growth of global trade during the Dutch Golden Age gave rise to a transnational network of such entrepreneurial science, connecting natural historians, physicians, and curiosi in such cities as Amsterdam, London, St. Petersburg, and Danzig. These practitioners were out to do business: they bought and sold exotica, preserved specimens, anatomical prints, and botanical atlases, and in their trade relied on particularly mercantile innovations, including postal networks, shipping, public transportation, and international banking. They also developed their own infrastructure for managing the long-distance monetary exchange of scientific knowledge and curiosities, while entrepreneurial rivalries, secrecy, and marketing strategies transformed the honorific, gift-based exchange system of the Republic of Letters into a competitive marketplace. Throughout this process, the Dutch naturalists contributed to the growth of modern science, imbuing its ethos and practices with financial undertones. "Commercial Visions "studies the interaction of commerce and science through the lens of recent scholarship on commodification, the circulation of knowledge, and the consumer revolution to argue that trade brought about a culture of scientific debate in the Netherlands that thoroughly influenced the visual epistemology of early modern science. Market competition pitted naturalists against each other, and compelled them to develop philosophical arguments to promote the representational claims of their imaging techniques. Margocsy s highly readable book will be warmly welcomed by anyone interested in early modern science, culture, and art. "
Author: Dániel Margócsy
Publisher: University of Chicago Press
ISBN: 022611788X
Category : Science
Languages : en
Pages : 364
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Book Description
Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine—the “big sciences” of the early modern era—and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margócsy’s highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.
Author: Peter Lurie
Publisher: JHU Press
ISBN: 0801879299
Category : Literary Criticism
Languages : en
Pages : 254
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Book Description
"Lurie takes particular interest in the influence of cinema on Faulkner's fiction and the visual strategies he both deployed and critiqued. These include the suggestion of cinematic viewing on the part of readers and of characters in each of the novels; the collective and individual acts of voyeurism in Sanctuary and Light in August; the exposing in Absalom! Absalom! and Light in August of stereotypical and cinematic patterns of thought about history and race; and the evocation of popular forms like melodrama and the movie screen in If I forget thee, Jerusalem. Offering innovative readings of these canonical works, this study sheds new light on Faulkner's uniquely American modernism."--BOOK JACKET.
Author: Mark Gottdiener
Publisher: Routledge
ISBN: 1000306275
Category : Social Science
Languages : en
Pages : 253
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Book Description
Mark Gottdiener explores the nature of social change as it has developed since the 1960s as reflected in the "theming" of America, from Graceland to Dollywood, from Las Vegas to Disney World, from the Mall of America to your local mall. Nowhere can modern Americans escape the profusion of recognizable symbols and signs attached to virtually every aspect of their culture constantly reminding them that they are on familiar and comforting grounds. "Just come in, friend, and buy; make yourself at home," these symbols seem to say, thus tying media culture and the seduction of consumerism to the production of ingeniously designed symbolic spaces. This is the first book to explore the origins, nature, and future of themed spaces in our information-overloaded world. Gottdiener begins with a brief historical account of the shifting importance of themes in the construction of built space. He then evaluates the economic basis for the increasing reliance on symbols in the marketing of commercial enterprises and analyzes contemporary trends in themed restaurants, malls, airports, theme parks, museums, and war memorials. Final chapters are devoted to examining such critical issues as the disappearance of public space, the relation between themes and mass media industries, and the future of symbolic spaces.
Author: Christa J. Olson
Publisher: Penn State Press
ISBN: 0271062541
Category : Language Arts & Disciplines
Languages : en
Pages : 267
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Book Description
In Constitutive Visions, Christa Olson presents the rhetorical history of republican Ecuador as punctuated by repeated arguments over national identity. Those arguments—as they advanced theories of citizenship, popular sovereignty, and republican modernity—struggled to reconcile the presence of Ecuador’s large indigenous population with the dominance of a white-mestizo minority. Even as indigenous people were excluded from civic life, images of them proliferated in speeches, periodicals, and artworks during Ecuador’s long process of nation formation. Tracing how that contradiction illuminates the textures of national-identity formation, Constitutive Visions places petitions from indigenous laborers alongside oil paintings, overlays woodblock illustrations with legislative debates, and analyzes Ecuador’s nineteen constitutions in light of landscape painting. Taken together, these juxtapositions make sense of the contradictions that sustained and unsettled the postcolonial nation-state.
Author: Daniel M. Williams
Publisher:
ISBN:
Category : Airplanes
Languages : en
Pages : 92
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Book Description
A concept of operations (CONOPS) for the Commercial and Business (CaB) aircraft synthetic vision systems (SVS) is described. The CaB SVS is expected to provide increased safety and operational benefits in normal and low visibility conditions. Providing operational benefits will promote SVS implementation in the fleet, improve aviation safety, and assist in meeting the national aviation safety goal. SVS will enhance safety and enable consistent gate-to-gate aircraft operations in normal and low visibility conditions. The goal for developing SVS is to support operational minima as low as Category IIIb in a variety of environments. For departure and ground operations, the SVS goal is to enable operations with a runway visual range of 300 feet. The system is an integrated display concept that provides a virtual visual environment. The SVS virtual visual environment is composed of three components: an enhanced intuitive view of the flight environment, hazard and obstacle detection and display.
Author: R. C. Darton
Publisher: Elsevier
ISBN: 0080472214
Category : Technology & Engineering
Languages : en
Pages : 140
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Book Description
This book presents six visionary essays on the past, present and future of the chemical and process industries, together with a critical commentary. Our world is changing fast and the visions explore the implications for business and academic institutions, and for the professionals working in them. The visions were written and brought together for the 6th World Congress of Chemical Engineering in Melbourne, Australia in September 2001. · Identifies trends in the chemicals business environment and their consequences · Discusses a wide variety of views about business and technology · Describes the impact of newly developing technologies
Author: Maurice Tuchman
Publisher:
ISBN: 9780691032139
Category : Art and mental illness
Languages : en
Pages : 334
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Book Description
In 1912 Paul Klee declared that the art of the mentally ill, as well as the art of children, "really should be taken far more seriously than are the collections of all our art museums if we truly intend to reform today's art." What Klee found most fascinating and instructive about the art of "outsiders"--those self-taught individuals, sometimes mentally disturbed, who create while isolated from mainstream culture--was the sincerity, depth, and power of their un-adulterated, unmediated expressions. Parallel Visions, an exhibition and catalogue organized and produced by the Los Angeles County Museum of Art, reveals the considerable influence that outsider art has had on the development of twentieth-century art. The work of such "marginalized" artists and compulsive visionaries as Antonin Artaud, Ferdinand Cheval, Henry Darger, Howard Finster, Madge Gill, Martin Ram!rez, P. M. Wentworth, Adolf Wlfli, and Joseph Yoakum is juxtaposed with the work of devotees of outsider art among modern artists. Essays by the curators of the exhibition, Maurice Tuchman and Carol S. Eliel, and by other commentators offer a history of this phenomenon as well as an exploration of issues crucial to the formation of our aesthetic and critical judgments and our notions of creativity. In addition to the curators, the contributors include Russell Bowman, Roger Cardinal, Barbara Freeman, Sander L. Gilman, Mark Gisbourne, Reinhold Heller, John M. MacGregor, Donald Preziosi, Allen Weiss, Jonathan Williams, and Sarah Wilson.
Author: Erik Peterson
Publisher: McGraw Hill Professional
ISBN: 9780071752589
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.
Author: David Pinder
Publisher: Routledge
ISBN: 1317972856
Category : Social Science
Languages : en
Pages : 365
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Book Description
Visions of the City is a dramatic history of utopian urbanism in the twentieth century. It explores radical demands for new spaces and ways of living, and considers their effects on planning, architecture and struggles to shape urban landscapes. The author critically examines influential utopian approaches to urbanism in western Europe associated with such figures as Ebenezer Howard and Le Corbusier, uncovering the political interests, desires and anxieties that lay behind their ideal cities. He also investigates avant-garde perspectives from the time that challenged these conceptions of cities, especially from within surrealism. At the heart of this richly illustrated book is an encounter with the explosive ideas of the situationists. Tracing the subversive practices of this avant-garde group and its associates from their explorations of Paris during the 1950s to their alternative visions based on nomadic life and play, David Pinder convincingly explains the significance of their revolutionary attempts to transform urban spaces and everyday life. He addresses in particular Constant's New Babylon, finding within his proposals a still powerful provocation to imagine cities otherwise. The book not only recovers vital moments from past hopes and dreams of modern urbanism. It also contests current claims about the 'end of utopia', arguing that reconsidering earlier projects can play a critical role in developing utopian perspectives today. Through the study of utopian visions, it aims to rekindle elements of utopianism itself. A superb critical exploration of the underside of utopian thought over the last hundred years and its continuing relevance in the here and now for thinking about possible urban worlds. The treatment of the Situationists and their milieu is a revelation. David Harvey, Distinguished Professor of Anthropology, City University of New York Graduate School
