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Author: Olivier Mesly
Publisher: Cambridge Scholars Publishing
ISBN: 103640692X
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes: retail space design, and its service offerings. It covers a wide variety of challenges faced by retailers while emphasizing customer experience and associated consumer behaviors. It proposes models for understanding the intricate relationship between design, architecture, consumer behaviors (both good and bad), and shopping experience. Presented in an engaging and accessible style, it contains theory and actionable managerial recommendations that are anchored in today’s reality. It is enriched with numerous testimonials from managers and academics to support its content and reinforce its applicability. Whether you’re a student seeking to grasp fundamental concepts or a seasoned professional aiming to refine strategies, this book is poised to elevate your understanding and proficiency in the realm of retail marketing and design.
Author: Olivier Mesly
Publisher: Cambridge Scholars Publishing
ISBN: 103640692X
Category : Business & Economics
Languages : en
Pages : 233
Get Book Here
Book Description
This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes: retail space design, and its service offerings. It covers a wide variety of challenges faced by retailers while emphasizing customer experience and associated consumer behaviors. It proposes models for understanding the intricate relationship between design, architecture, consumer behaviors (both good and bad), and shopping experience. Presented in an engaging and accessible style, it contains theory and actionable managerial recommendations that are anchored in today’s reality. It is enriched with numerous testimonials from managers and academics to support its content and reinforce its applicability. Whether you’re a student seeking to grasp fundamental concepts or a seasoned professional aiming to refine strategies, this book is poised to elevate your understanding and proficiency in the realm of retail marketing and design.
Author: Brian Solis
Publisher: John Wiley & Sons
ISBN: 1118526805
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
Author: Ben Reason
Publisher: John Wiley & Sons
ISBN: 1118988922
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
Author: Thomas Lockwood
Publisher: Simon and Schuster
ISBN: 1581157347
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
Author: Christine M. Piotrowski
Publisher: Wiley-Interscience
ISBN:
Category : Architecture
Languages : en
Pages : 352
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Book Description
The first and only book of its kind, Designing Commercial Interiors provides students and professional designers with expert guidance on the full range of practical, aesthetic, and psychosocial issues involved in designing for nonresidential interiors. Drawing on nearly a half-century of experience as designers and interior design educators, the authors provide comprehensive coverage of planning and design for all types of organizations and service facilities. Arranged for maximum ease of reference, the book comprises a series of self-contained chapters, each one providing comprehensive coverage of a specific category of commercial facility-including offices, hotels and lodgings, food and beverage facilities, retail facilities, health care facilities, institutional facilities, and banks. Each chapter begins with an overview of functional considerations, followed by an in-depth discussion of critical planning and design concepts and helpful, real-world examples. Chapters also include detailed information on key machine interface considerations, codes and regulations, and building systems, accompanied by professional-quality illustrations that help clarify issues related to space layouts, specialized equipment, and aesthetic concerns. In the concluding chapter, the authors provide valuable step-by-step guidance on project management for commercial interior designers. The only single-volume guide to designing for all types of nonresidential interiors, Designing Commercial Interiors is an ideal reference for students of interior design. It is also an indispensable working resource for professional interior designers, especially for those interested in making the move into one of today's most rewarding design specialties. The first and only comprehensive guide to the design of all types of nonresidential interiors. Designing Commercial Interiors is both an excellent reference for interior design students and a valuable resource for professional interior designers considering taking a leap into nonresidential design. Drawing upon forty-five years of combined experience as commercial and residential interior designers, Christine Piotrowski and Elizabeth Rogers offer expert, step-by-step guidance on planning and designing for all types of nonresidential interiors -including offices, food and beverage facilities, health care facilities, lodgings, banks, and more. Illustrated with more than 200 line drawings and photographs, Designing Commercial Interiors covers all key aspects of the subject, including: * Functional considerations * Critical planning and design concepts * Design applications * Human/machine interface issues * Building codes and regulations * Building systems * The changing office environment and alternative office environments * Designing healthy work environments * Project management
Author: Robert C. Jacobson
Publisher:
ISBN: 9781734205114
Category : Aerospace industries
Languages : en
Pages :
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Book Description
For hundreds of thousands of years, humanity focused on space as a location. Today, space is not just a destination-it is a domain, an ecosystem, an enabler of progress, and quite possibly the most valuable industry of the twenty-first century.Three things you need to know: Space as an industry is notoriously complex-which means it's misunderstood. Space influences and benefits nearly every other industry on the planet. Accessing space has never been easier.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives and how it will continue to transform the world. Over one hundred industry experts share exclusive insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more.Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace, illustrating how private sector trailblazers have evolved this $350 billion global industry and how NewSpace's exponential growth will lead our world into a new era of progress.Foreword by David S. Rose Founder, New York Angels | Associate Founder, Singularity University"A sweeping guide that will inspire you to think big about space, the space economy, and your role within it."Matthew C. Weinzierl, Ph.D., Harvard Business School
Author: Bethan Alexander
Publisher: Taylor & Francis
ISBN: 104004462X
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
Author: Andy Polaine
Publisher: Rosenfeld Media
ISBN: 1933820616
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.
Author: Crespi, Luciano
Publisher: IGI Global
ISBN: 1799828255
Category : Architecture
Languages : en
Pages : 459
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Book Description
Interior design can be considered a discipline that ranks among the worlds of art, design, and architecture and provides the cognitive tools to operate innovatively within the spaces of the contemporary city that require regeneration. Emerging trends in design combine disciplines such as new aesthetic in the world of art, design in all its ramifications, interior design as a response to more than functional needs, and as the demand for qualitative and symbolic values to be added to contemporary environments. Cultural, Theoretical, and Innovative Approaches to Contemporary Interior Design is an essential reference source that approaches contemporary project development through a cultural and theoretical lens and aims to demonstrate that designing spaces, interiors, and the urban habitat are activities that have independent cultural foundations. Featuring research on topics such as contemporary space, mass housing, and flexible design, this book is ideally designed for interior designers, architects, academics, researchers, industry professionals, and students.
Author: Stevie Famulari
Publisher: CRC Press
ISBN: 1000699250
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
There are unique greening solutions and practices that help create a lifestyle shift, improving the health of living and working spaces for its occupants from a personal, business, environmental, and profitable perspective. Short-term and long-term considerations are important elements when moving forward towards healthy practices in lifestyles, choices, and site designs. This book addresses a myriad of greening practices that can be applied to structures in our urban, suburban, and rural cultures. From the loft to the neighborhood, the office spaces to the public spaces, and the schools to the communities, this book outlines how business owners and residents can integrate scale appropriate green solutions into their lifestyles. Green Up!: Sustainable Design Solutions for Healthier Work and Living Environments includes detailed illustrations and photographs to help you understand design opportunities for your space. Stevie Famulari provides unique insights and inspires business owners, residents, and planners to develop their own green understanding and design solutions. Illustrations and photographs of applied greening are included throughout the book to help inspire your own goals and design, and then transform them to reality. The author breaks down the misconceptions of the complexity of sustainability and green practices. Greening is a lifestyle change, and this step-by-step instruction guide lets you know how easy it is to transition to the green side!
