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Author: Teri Campbell
Publisher: New Riders
ISBN: 0133066703
Category : Photography
Languages : en
Pages : 789
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Book Description
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.
Author: Teri Campbell
Publisher: New Riders
ISBN: 0133066703
Category : Photography
Languages : en
Pages : 789
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Book Description
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.
Author: Randall Whitehead
Publisher: Rockport Pub
ISBN: 9781564964403
Category : Architecture
Languages : en
Pages : 185
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Book Description
With designs created by top lighting experts, this is a useful and inspiring reference for interior designers, architects, business owners, and design students.
Author: Kirk Tuck
Publisher: Amherst Media, Inc
ISBN: 9781608954476
Category : Photography
Languages : en
Pages : 0
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Book Description
Accessible for professionals and hobbyists alike, this guide helps photographers navigate the transition from traditional flash and hot lights to light-emitting diode (LED) lights, the hottest new trend in lighting technology. It demystifies the process of choosing the right LED light for projects, presents commonsense methods for using LEDs and offers suggestions for achieving the perfect lighting colour and balance. Includes examples of how to use LEDs in still life images, portraits and even moving pictures. The essential guide to the biggest new trend in photography.
Author: Jennifer Emery
Publisher: Amherst Media
ISBN: 1608958965
Category : Photography
Languages : en
Pages : 128
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Book Description
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Author: Sal Cangeloso
Publisher: "O'Reilly Media, Inc."
ISBN: 1449334725
Category : House & Home
Languages : en
Pages : 70
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Book Description
We’re on the brink of a lighting revolution with light-emitting diodes—the tiny LEDs you’ve seen in electronic devices for years. With this practical guide, you’ll go behind the scenes to see how and why manufacturers are now designing LED devices to light everything from homes and offices to streets and warehouses. Author Sal Cangeloso shows you the working parts of a “simple” LED bulb and explains the challenges electronics companies face as they push LED lighting into the mainstream. You’ll learn how you can use LEDs now, and why solid state lighting will bring dramatic changes in the near future. Explore the drivers, phosphors, and integrated circuits in a typical LED bulb Understand the challenges in producing LED bulbs with acceptable brightness, color temperature, and power consumption Learn about non-bulb LED applications, including lamps, street lights, and signage Discover the market forces driving—and impeding—the adoption of LED lighting Compare LEDs to compact fluorescent lamps (CFLs) and electron-stimulated luminescence (ESL) bulbs Gaze into the future of intelligent lighting, including networked lighting systems
Author: Alan Steinheimer
Publisher: Routledge
ISBN: 1000177726
Category : Juvenile Nonfiction
Languages : en
Pages : 434
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Book Description
A practical, hands-on guide to lighting for video, this book explores how LEDs are changing the aesthetics of lighting and provides students with an indispensable guide to the everyday techniques required to produce professional-quality lighting in the age of LEDs and wireless control options. The book focuses on first-hand application of technical knowledge, beginning with simple lighting setups and progressing to more complicated scenarios, and features accompanying diagrams, illustrations and case studies to demonstrate their real-world application. Key topics covered include basic three-point lighting, lighting moving actors, set lighting and exposure, instrument selection, bringing style to your lighting, color temperature and the Kelvin scale, exterior lighting, lighting categories and genres, green-screen techniques, money and budgeting, and electricity and electrical distribution. The book also provides guidance on career paths including what a grip does, case studies with photos and diagrams, and an extensive glossary of set terminology to introduce students to the language of filmmaking. A must-have resource for film and media production students taking classes in lighting and/or cinematography.
Author: Toyoki Kozai
Publisher: Springer
ISBN: 9811018480
Category : Technology & Engineering
Languages : en
Pages : 435
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Book Description
This book focuses on light-emitting diode (LED) lighting, mainly for the commercial production of horticultural crops in plant factories and greenhouses with controlled environments, giving special attention to: 1) plant growth and development as affected by the light environment; and 2) business and technological opportunities and challenges with regard to LEDs. The book contains more than 30 chapters grouped into seven parts: 1) overview of controlled-environment agriculture and its significance; 2) the effects of ambient light on plant growth and development; 3) optical and physiological characteristics of plant leaves and canopies; 4) greenhouse crop production with supplemental LED lighting; 5) effects of light quality on plant physiology and morphology; 6) current status of commercial plant factories under LED lighting; and 7) basics of LEDs and LED lighting for plant cultivation. LED lighting for urban agriculture in the forthcoming decades will not be just an advanced form of current urban agriculture. It will be largely based on two fields: One is a new paradigm and rapidly advancing concepts, global technologies for LEDs, information and communication technology, renewable energy, and related expertise and their methodologies; the other is basic science and technology that should not change for the next several decades. Consideration should be given now to future urban agriculture based on those two fields. The tremendous potentials of LED lighting for urban agriculture are stimulating many people in various fields including researchers, businesspeople, policy makers, educators, students, community developers, architects, designers, and entrepreneurs. Readers of this book will understand the principle, concept, design, operation, social roles, pros and cons, costs and benefits of LED lighting for urban agriculture, and its possibilities and challenges for solving local as well as global agricultural, environmental, and social issues.
Author: Randall Whitehead
Publisher: Rockport Publishers
ISBN:
Category : Architecture
Languages : en
Pages : 280
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Book Description
An amazing tour through beautiful homes, creative office spaces, and inspiring retail spaces, this book is the ultimate resource for professional designers, business owners, and homeowners searching for ideas to light a range of spaces.".
Author: Ron Lenk
Publisher: John Wiley & Sons
ISBN: 1118011732
Category : Technology & Engineering
Languages : en
Pages : 216
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Book Description
This book covers all of the information needed to design LEDs into end-products. It is a practical guide, primarily explaining how things are done by practicing engineers. Equations are used only for practical calculations, and are kept to the level of high-school algebra. There are numerous drawings and schematics showing how things such as measurements are actually made, and showing curcuits that actually work. There are practical notes and examples embedded in the text that give pointers and how-to guides on many of the book's topics. After reading each chapter of the book, readers will have the knowledge to implement practical designs. This book will be kept as a reference tool for years to come.
Author:
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 316
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Book Description
