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Author: Gabriele Siegert
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110416794
Category : Social Science
Languages : de
Pages : 278
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Book Description
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
Author: Gabriele Siegert
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110416794
Category : Social Science
Languages : de
Pages : 278
Get Book Here
Book Description
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 634
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Book Description
Author:
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Category : Customs administration
Languages : en
Pages : 240
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Book Description
Author: Office of The Federal Register, Enhanced by IntraWEB, LLC
Publisher: Claitor's Law Publishing
ISBN: 0160828902
Category : Law
Languages : en
Pages : 588
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Book Description
Chapter III—Peace Corps Chapter IV—International Joint Commission, United States and Canada Chapter V—Broadcasting Board of Governors Chapter VII—Overseas Private Investment Corporation Chapter IX—Foreign Service Grievance Board Chapter X—Inter-American Foundation Chapter XI—International Boundary and Water Commission, United States and Mexico, United States Section Chapter XII—United States International Development Cooperation Agency Chapter XIII—Millennium Challenge Corporation Chapter XIV—Foreign Service Labor Relations Board; Federal Labor Relations Authority; General Counsel of the Federal Labor Relations Authority; and the Foreign Service Impasse Disputes Panel Chapter XV—African Development Foundation Chapter XVI—Japan-United States Friendship Commission Chapter XVII—United States Institute of Peace
Author:
Publisher: Government Printing Office
ISBN: 9780160884122
Category : Law
Languages : en
Pages : 488
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Author:
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ISBN:
Category : Administrative law
Languages : en
Pages : 444
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Book Description
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
Author: United States. Congress. Senate
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 996
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Author:
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Category :
Languages : en
Pages : 52
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Author: United States Senate
Publisher:
ISBN:
Category :
Languages : en
Pages : 1066
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Author:
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Category : Delegated legislation
Languages : en
Pages : 426
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Book Description
