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Author: Peter Jackson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This study overturns the assumption that it is commerce that works by logical economic models while culture is invoked to explain the behaviour of the international consumer.
Author: Peter Jackson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This study overturns the assumption that it is commerce that works by logical economic models while culture is invoked to explain the behaviour of the international consumer.
Author: Tyler COWEN
Publisher: Harvard University Press
ISBN: 0674029933
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema. Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.
Author: Leo Bogart
Publisher: Oxford University Press, USA
ISBN: 0195090985
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
This critique of the American commercial media comes from a writer who has wide experience in both the media business and in academia. Bogart explores how commercial demands affect the substance and form of American media, and argues that the future of the
Author: Sean Nixon
Publisher: SAGE
ISBN: 9780761961987
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
Author: Kendall Johnson
Publisher: Hong Kong University Press
ISBN: 9888083538
Category : History
Languages : en
Pages : 271
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Book Description
Nine essays discuss the first commercial encounters between a China on the verge of systemic social change and a United States struggling to assert itself globally as a distinct nation after the Revolutionary War, from the arrival in Canton of the first American ship in the 1870s, to the 1844 Treaty of Wangxia in Macao after the First Opium War, to Secretary of State John Hay's forging of the Open Door policy in 1899. Broad in scope, the essays are attuned to the activities of competing European traders, especially the British, in Canton, Macao, and the Pearl River Delta. Kendall Johnsonis director of the American Studies Program and associate professor at the University of Hong Kong.
Author: John Michael Giggie
Publisher: Rutgers University Press
ISBN: 9780813530994
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Reveals the many ways in which religious groups actually embraced commercial culture to establish an urban presence. [back cover].
Author: Kyle Barnett
Publisher: University of Michigan Press
ISBN: 0472131036
Category : Music
Languages : en
Pages : 333
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Book Description
Record Cultures tells the story of how early U.S. commercial recording companies captured American musical culture in a key period in both music and media history. Amid dramatic technological and cultural changes of the 1920s and 1930s, small recording companies in the United States began to explore the genres that would later be known as jazz, blues, and country. Smaller record labels, many based in rural or out of the way Midwestern and Southern towns, were willing to take risks on the country’s regional vernacular music as a way to compete with more established recording labels. Recording companies’ relationship with radio grew closer as both industries were on the rise, propelled by new technologies. Radio, which had become immensely popular, began broadcasting more recorded music in place of live performances, and this created profitable symbiosis. With the advent of the talkies, the film industry completed the media trifecta. The novelty of recorded sound was replacing film accompanists, and the popularity of movie musicals solidified film’s connections with the radio and recording industries. By the early 1930s, the recording industry had gone from being part of the largely autonomous phonograph industry to being major media industry of its own, albeit deeply tied to—and, in some cases, owned by—the radio and film industries. The triangular relationships between these media industries marked the first major entertainment and media conglomerates in U.S. history. Through an interdisciplinary and intermedial approach to recording industry history, Record Cultures creates new connections between different strands of media research. It will be of interest to scholars of popular music, media studies, sound studies, American culture, and the history of film, television, and radio.
Author: Mike Budd
Publisher: Rutgers University Press
ISBN: 9780813525921
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This is an exploration of how much TV people watch, why they watch too much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health. The book examines how advertising and media companies have shaped the commercial content of most television, tracing industry motives and operations and their increasing concentration in fewer hands.
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Dániel Margócsy
Publisher: University of Chicago Press
ISBN: 022611788X
Category : Science
Languages : en
Pages : 364
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Book Description
Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine—the “big sciences” of the early modern era—and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margócsy’s highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.
