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Author: American College Public Relations Association
Publisher:
ISBN:
Category : Schools
Languages : en
Pages : 82
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Book Description
Author: American College Public Relations Association
Publisher:
ISBN:
Category : Schools
Languages : en
Pages : 82
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Book Description
Author: James E. Grunig
Publisher: Routledge
ISBN: 1136696296
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574402838
Category : Education
Languages : en
Pages : 129
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Book Description
This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
Author: Larissa A. Grunig
Publisher: Routledge
ISBN: 1000149013
Category : Language Arts & Disciplines
Languages : en
Pages : 284
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Book Description
The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.
Author: American College Public Relations Association
Publisher:
ISBN:
Category : Schools
Languages : en
Pages : 136
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Book Description
Author: American College Public Relations Association
Publisher:
ISBN:
Category : Universities and colleges
Languages : en
Pages : 24
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Book Description
Author: American College Public Relations Association
Publisher:
ISBN:
Category : Universities and colleges
Languages : en
Pages : 108
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Book Description
Author: Larissa A. Grunig
Publisher: Routledge
ISBN: 1136695397
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
Author: IntroBooks Team
Publisher: IntroBooks
ISBN:
Category : Business & Economics
Languages : en
Pages :
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Book Description
Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.
Author: American College Public Relations Association. Conference
Publisher:
ISBN:
Category : College publicity
Languages : en
Pages : 156
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Book Description
