Bernard Shaw and Modern Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Bernard Shaw and Modern Advertising PDF full book. Access full book title Bernard Shaw and Modern Advertising by Christopher Wixson. Download full books in PDF and EPUB format.
Author: Christopher Wixson
Publisher: Springer
ISBN: 3319786288
Category : Performing Arts
Languages : en
Pages : 187
Get Book Here
Book Description
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Author: Christopher Wixson
Publisher: Springer
ISBN: 3319786288
Category : Performing Arts
Languages : en
Pages : 187
Get Book Here
Book Description
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Author: Bernard F. Dukore
Publisher: Springer
ISBN: 3319627465
Category : Performing Arts
Languages : en
Pages : 251
Get Book Here
Book Description
This book analyzes the interaction of crimes, punishments, and Bernard Shaw in the nineteenth and twentieth centuries. It explores crimes committed by professional criminals, nonprofessional criminals, businessmen, believers in a cause, the police, the Government, and prison officials. It examines punishments decreed by judges, juries, colonial governors, commissars, and administered by the police, prison warders, and prison doctors. It charts Shaw's view of crimes and punishments in dramatic writings, non-dramatic writings, and his actions in real life. This book presents him in the context of his contemporaries and his world, inviting readers to view crimes and punishments in their context, history, and relevance to his ideas in and outside his plays, plus the relevance of his ideas to crimes and punishments in life.
Author: Bernard Shaw
Publisher: Columbia University Press
ISBN: 9780231104784
Category : Drama
Languages : en
Pages : 242
Get Book Here
Book Description
How will patterns of human interaction with the earth's eco-system impact on biodiversity loss over the long term--not in the next ten or even fifty years, but on the vast temporal scale be dealt with by earth scientists? This volume brings together data from population biology, community ecology, comparative biology, and paleontology to answer this question.
Author: John A. Bertolini
Publisher: Springer
ISBN: 3319409972
Category : Performing Arts
Languages : en
Pages : 230
Get Book Here
Book Description
This book asserts the extraordinary quality of mid-twentieth century playwright Terence Rattigan’s dramatic art and its basis in his use of subtext, implication, and understatement. By discussing every play in chronological order, the book also articulates the trajectory of Rattigan’s darkening vision of the human potential for happiness from his earlier comedies through his final plays in which death appears as a longed for peace. New here is the exploration through close analysis of Rattigan’s style of writing dialogue and speeches, and how that style expresses Rattigan’s sense of life. Likewise, the book newly examines how Rattigan draws on sources in Greek and Roman history, literature, and myth, as well as how he invites comparison with the work of other playwrights, especially Bernard Shaw and Shakespeare. It will appeal broadly to college and university students studying dramatic literature, but also and especially to actors and directors, and the play-going, play-reading public.
Author: Sos Eltis
Publisher: Oxford University Press, USA
ISBN: 0199691355
Category : Drama
Languages : en
Pages : 281
Get Book Here
Book Description
Acts of Desire is a study of theatrical depictions of illicit female sexuality, from seduction and prostitution to bigamy and adultery, from the beginning of the nineteenth century through to the 1930s.
Author: Audrey McNamara
Publisher: Springer Nature
ISBN: 3030421139
Category : Performing Arts
Languages : en
Pages : 291
Get Book Here
Book Description
This book is an anthology focused on Shaw’s efforts, literary and political, that worked toward a modernizing Ireland. Following Declan Kiberd’s Foreword and the editor’s Introduction, the contributing chapters, in their order of appearance, are from President of Ireland Michael D. Higgins, Anthony Roche, David Clare, Elizabeth Mannion, Nelson O’Ceallaigh Ritschel, Aisling Smith, Susanne Colleary, Audrey McNamara, Aileen R. Ruane, Peter Gahan, and Gustavo A. Rodriguez Martin. The essays establish that Shaw’s Irishness was inherent and manifested itself in his work, demonstrating that Ireland was a recurring feature in his considerations. Locating Shaw within the march towards modernizing Ireland furthers the recent efforts to secure Shaw’s place within the Irish spheres of literature and politics.
Author: M. Morgan
Publisher: Springer
ISBN: 1137370386
Category : Political Science
Languages : en
Pages : 299
Get Book Here
Book Description
This book explores the connection between politics and theatre by looking at the works and lives of Shaw, Brecht, Sartre, and Ionesco, providing a cultural history detailing the changing role of political theatre in twentieth-century Europe.
Author: Gale K. Larson
Publisher: Penn State Press
ISBN: 9780271023311
Category : Literary Criticism
Languages : en
Pages : 230
Get Book Here
Book Description
Shaw, now in its twenty-third year, publishes general articles on Shaw and his milieu, reviews, notes, and the authoritative Continuing Checklist of Shaviana, the bibliography of Shaw studies.
Author: Christopher Innes
Publisher: Cambridge University Press
ISBN: 1139825569
Category : Drama
Languages : en
Pages : 380
Get Book Here
Book Description
The Cambridge Companion to George Bernard Shaw is an indispensable guide to one of the most influential and important dramatists of the theatre. The volume offers a broad-ranging study of Shaw with essays by a team of leading scholars. The Companion covers all aspects of Shaw's drama, focusing on both the political and theatrical context, while the extensive illustrations showcase productions from the Shaw Festival in Canada. In addition to situating Shaw's work in its own time, the Companion demonstrates its continuing relevance, and applies some of the newest critical approaches. Topics include Shaw and the publishing trade, Shaw and feminism, and Shaw and the Empire, as well as analyses of the early plays, discussion plays and history plays.
Author: Bernard Shaw
Publisher: Oxford University Press
ISBN: 019881772X
Category :
Languages : en
Pages : 513
Get Book Here
Book Description
George Bernard Shaw's public career began in arts journalism - as an art critic, a music critic, and, most famously, a drama critic - and he continued writing on cultural and artistic matters throughout his life. His total output of essays and reviews numbers in the hundreds, dwarfing even hisprolific playwriting career. This volume of Shaw's Major Cultural Essays introduces readers to the wealth and diversity of Shaw's cultural writings from across the breadth of his professional life, beginning around 1890 and ending in 1950.Topics covered include the theatre, of course, but also music, opera, poetry, the novel, the visual arts, philosophy, censorship, and education. Major figures discussed at length in these works include Ibsen, Wagner, Nietzsche, Shakespeare, Wilde, Mozart, Beethoven, Keats, Rodin, Zola, Ruskin,Dickens, Tolstoy, and Poe, among many others. Coursing with Shavian flair and vigor, these essays showcase the author's broad aesthetic sensibilities, trace the intersection of culture and politics in Shaw's worldview, and provide a fascinating window into the vibrant cultural moment of the latenineteenth and early twentieth centuries.
