Author: Dogan Gursoy
Publisher: Emerald Group Publishing
ISBN: 178350806X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Collaboration in Tourism Businesses and Destinations
Author: Dogan Gursoy
Publisher: Emerald Group Publishing
ISBN: 178350806X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Publisher: Emerald Group Publishing
ISBN: 178350806X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Collaboration for Sustainable Tourism Development
Author: Janne Liburd
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635026
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust research, it critically examines how collaboration enables (or impedes) sustainable tourism development, and suggests a role for collaboration.
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635026
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust research, it critically examines how collaboration enables (or impedes) sustainable tourism development, and suggests a role for collaboration.
Tourism Marketing
Author: Alan Fyall
Publisher: Channel View Publications
ISBN: 9781873150894
Category : Business & Economics
Languages : en
Pages : 406
Book Description
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Publisher: Channel View Publications
ISBN: 9781873150894
Category : Business & Economics
Languages : en
Pages : 406
Book Description
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry
Author: Carvalho, Luisa Cagica
Publisher: IGI Global
ISBN: 152259938X
Category : Business & Economics
Languages : en
Pages : 378
Book Description
The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
Publisher: IGI Global
ISBN: 152259938X
Category : Business & Economics
Languages : en
Pages : 378
Book Description
The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
The Handbook of Managing and Marketing Tourism Experiences
Author: Marios Sotiriadis
Publisher: Emerald Group Publishing
ISBN: 1786352893
Category : Business & Economics
Languages : en
Pages : 579
Book Description
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Publisher: Emerald Group Publishing
ISBN: 1786352893
Category : Business & Economics
Languages : en
Pages : 579
Book Description
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Sustainable and Collaborative Tourism in a Digital World
Author: Alain Decrop
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635786
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635786
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Collaborative Destination Marketing Through Trade Shows - A Study Of Kerala Travel Mart
Author: Dr. Shobha Menon Dr. Manoj Edward
Publisher: Archers & Elevators Publishing House
ISBN: 9388805755
Category : Antiques & Collectibles
Languages : en
Pages :
Book Description
Publisher: Archers & Elevators Publishing House
ISBN: 9388805755
Category : Antiques & Collectibles
Languages : en
Pages :
Book Description
Driving Tourism through Creative Destinations and Activities
Author: Kirá?ová, Alžbeta
Publisher: IGI Global
ISBN: 1522520171
Category : Business & Economics
Languages : en
Pages : 396
Book Description
Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.
Publisher: IGI Global
ISBN: 1522520171
Category : Business & Economics
Languages : en
Pages : 396
Book Description
Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.
Tourism Supply Chain Management
Author: Haiyan Song
Publisher: Routledge
ISBN: 1136640320
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals. This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how coordination across organizations can be effectively achieved and how business performance can be improved. It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries. The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism. The book combines essential theory and comparative international examples based on primary research to show challenges and opportunities of effective tourism supply chain management. This text is essential for final year undergraduate and postgraduate students studying Tourism Management, Tourism Planning and Tourism Economics.
Publisher: Routledge
ISBN: 1136640320
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals. This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how coordination across organizations can be effectively achieved and how business performance can be improved. It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries. The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism. The book combines essential theory and comparative international examples based on primary research to show challenges and opportunities of effective tourism supply chain management. This text is essential for final year undergraduate and postgraduate students studying Tourism Management, Tourism Planning and Tourism Economics.
Strategic Management for Tourism Communities
Author: Peter E. Murphy
Publisher: Channel View Publications
ISBN: 9781873150832
Category : Business & Economics
Languages : en
Pages : 460
Book Description
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
Publisher: Channel View Publications
ISBN: 9781873150832
Category : Business & Economics
Languages : en
Pages : 460
Book Description
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.