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Author: Gary Panter
Publisher:
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 220
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Book Description
Graphic novel. A rock'n'roll tale of environmental disaster.
Author: Gary Panter
Publisher:
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 220
Get Book Here
Book Description
Graphic novel. A rock'n'roll tale of environmental disaster.
Author: Jon Keller
Publisher: St. Martin's Press
ISBN: 1466855231
Category : Political Science
Languages : en
Pages : 276
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Book Description
What's Happened to Massachusetts? At one time, Americans thought of Massachusetts with pride. It was the place where the charge against British oppression was incubated and first battle of the Revolutionary War was fought. It was the intellectual center of the United States, the home of the country's first university – Harvard - and the birthplace of some of our most famous writers -- Emily Dickinson, Ralph Waldo Emerson and Henry David Thoreau, to name just a few. What do Americans picture when they think of Massachusetts today? They think of taxes on everything that moves and a burning desire to tax what doesn't. They think of unctuous, doomed Presidential candidates from Michael Dukakis to John Kerry. And, most of all, they think of "Kennedy Country" - not the moderate politics of JFK who backed supply-side tax cuts and saber-rattling foreign policy, but a place influenced by the ideology of his little brother, Ted, a punch line for bad political jokes and the relic of a dream gone bad. Over the past thirty years, Massachusetts has been the test kitchen for the baby boom's political impulses and instincts, with devastating results: urban deterioration, failing public schools and a vanishing job base. Unfortunately, the story of Massachusetts' decline has national implications. Other states share its problems. And the cautionary tale of their mishandling in Massachusetts speaks to a broader issue. What's gone wrong with the Democratic Party? In The Bluest State, a book that echoes Tom Franks' bestseller "What's the Matter With Kansas?" Jon Keller, a veteran political commentator, shows how the collapse of the Massachusetts Miracle into the Massachusetts Miasma mirrors chronic failures within the Democratic Party and American liberalism. After an election in which Democrats elsewhere regained power in Washington by moving toward the political center, the story of how failed boomer politics ruined one of America's great liberal citadels is a timely warning to the party for the election ahead.
Author: K. J. Peters
Publisher: Broadview Press
ISBN: 1460406486
Category : Language Arts & Disciplines
Languages : en
Pages : 538
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Book Description
The Argument Handbook is a classroom text for first-year composition that is designed to help students understand complex rhetorical situations and navigate the process of transforming private thoughts into persuasive, public writing. The book is organized around three key lenses of argumentation that help students focus on the practical challenges of persuasive writing: invention, audience, and authority. Its modular organization makes it easier for students to find what they need and easier for instructors to assign the content that fits their course.
Author: Constance L. Hays
Publisher: Random House
ISBN: 1588363597
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture The Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s creation after the Civil War and continuing with its domination of the domestic and worldwide soft-drink business, is a uniquely American tale of opportunity, hope, teamwork, and love, as well as salesmanship, hubris, ambition, and greed. By 1920, the Coca-Cola Company’s success depended on a unique partnership with a group of independent bottlers. Together, they had made Coke not just a soft drink but an element of our culture. But the company, intent on controlling everything about Coke, did all it could to dismantle that partnership. In its reach for power, it was more than willing to gamble the past. Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world’s best-known brand. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, including New Coke, one of the greatest marketing debacles of all time. By examining relationships at all levels of the company, The Real Thing reveals the psyche of a great American corporation and how it shadows all business, for better or worse. This is as much a story about America as it is the tale of a great American product, one recognized all over the world. Under the leadership of Roberto Goizueta and Doug Ivester, Coca-Cola reinvented itself for investors, spearheading trends such as lavish executive salaries and the wooing of Wall Street, but when Coke’s great global ambitions ran into trouble, it had difficulty getting back on track. The Real Thing is a journey through the soft-drink industry, from the corner office to the vending machine. It is also a social history in which sugared water becomes an international object of consumer desire—and the messages poured upon an eager public gradually obscure the truth.
Author: Paul Candler
Publisher: Last Gasp
ISBN: 0867195932
Category : Architecture
Languages : en
Pages : 252
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Book Description
Inspired by Art Spiegelman's groundbreaking comic anthology Raw, with all the artists either former Raw contributors or fans, the art here runs the gamut from surprising to shocking to surreally beautiful. Captured in full-colour reproductions (as well as a fair amount of black and white), this book showcases some of the most important comics and comic-themed art being created today.
Author: Franklyn Wood
Publisher: Fox Chapel Publishing
ISBN: 1908397845
Category : Transportation
Languages : en
Pages : 293
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Book Description
This vivid account tells the story of the truckers who were driving from the UK to the Middle East in the early 1980s. The journey was rough, tough, exhausting, dirty, uncomfortable and dangerous. Journalist Franklyn Wood reports that 'in the course of the one trip we are following, seven Britons died in accidents.' Among the physical hazards were icy mountain hairpins, unmade roads and desert sandstorms. Human hazards included Kamikaze coach drivers, robbers, mind-numbingly slow border controls, rogue police and the temptations of the drivers' favourite watering holes. The route led from Europe, through Turkey, Iraq (during its war with Iran) and on to the wealth and culture shock of Saudi Arabia. The cargoes were often worth a million pounds. Delivering them and returning home for the next load - this was the Olympics of truck driving. "Cola Cowboys" was originally published in 1982 when it proved extremely popular. It has been out of print for many years and has been reprinted by popular demand.
Author: Bill Fawcett
Publisher: Penguin
ISBN: 1101443677
Category : History
Languages : en
Pages : 401
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Book Description
Collected in one volume, here are backfires and blunders that collapsed empires, crashed economies, and altered the course of the world. From the Maginot Line to the Cuban Missile Crisis, history is filled with bad moves and not-so-bright ideas that snowballed into disasters and unintended consequences. This engrossing book looks at one hundred such tipping points. Japan bombs Pearl Harbor. The Caliphs of Baghdad spend themselves into bankruptcy. The Aztecs greet the Conquistadors with open arms. Mexico invites the Americans to Texas-and the Americans never leave. And the rest is history...
Author: Paul Burns
Publisher: Bloomsbury Publishing
ISBN: 1352008807
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter Accompanying online resources for this title can be found at bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author: Josh Linkner
Publisher: Dog Ear Publishing
ISBN: 1598584286
Category : Interactive marketing
Languages : en
Pages : 122
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Book Description
"Josh Linkner, CEO of ePrize, is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." - Jennifer M. Granholm, Governor, State of Michigan "Leaning Forward is a deep and highly aware look into the future of interactive marketing. A must-read for anybody who plans to compete and win in the brain age." - Dan Gilbert, Chairman and Founder, Quicken Loans and Majority Owner, Cleveland Cavaliers "Josh has given you reason to fear the programmed nature of obsolescence but more importantly his deep consumer knowledge will give you hope This book will never be obsolete " - David Sable, Vice Chairman/Chief Operating Officer, Wunderman (largest direct marketing company in the world) Leaning Forward takes a penetrating look at the future of Interactive marketing. Major brands throughout the world have embraced the 'Digital Revolution', and have fundamentally changed the way they interact with their consumers. As a marketer, you will learn what you need to know to stay ahead of the curve and compete in this dramatically changed landscape. Renowned entrepreneur Josh Linkner shows you real world examples of what the best marketers are doing today and where the trends are heading. You'll learn how the most savvy marketers: . Establish and nurture direct, one-to-one relationships . Motivate specific consumer behavior . Get marketing messages heard above the non-stop "noise" . Combine brand immersive experiences with proven direct-marketing techniques . Generate "hand-raisers" . Increase relevancy, response-rates, and overall performance . Drive immediate and measurable results By examining the major sea of change that has happened over the last ten years, Linkner shares best practices, trends, and helps readers avoid common pitfalls. A must-read for today's marketing professional, business owner, or aspiring entrepreneur. Josh Linkner --Founder and CEO, ePrize As a pioneer in interactive marketing and promotions, Josh has been involved in the development of thousands of digital marketing strategies over the last 14 years. As the founder and CEO of ePrize, he has led the firm from inception to being ranked the #1 fastest growing and #3 overall promotion agency by PROMO Magazine. ePrize has produced an industry-leading 4,000 interactive promotions for clients including Coca-Cola, American Express, The Gap, Procter & Gamble, Warner Bros. Dell, adidas, Citibank and General Motors. Josh has been featured in the Wall Street Journal, Fast Company, AdAge, Inc. magazine, Entrepreneur, and Adweek, and is a regular keynote speaker at industry events and conferences. Josh has won several business, technology, and design awards. He is also an accomplished and well-respected Jazz musician from which he draws the same passion and excitement toward business, and creating a culture of innovation, discipline, and creativity.
Author: Jeet Heer
Publisher: Univ. Press of Mississippi
ISBN: 1628467053
Category : Literary Criticism
Languages : en
Pages : 398
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Book Description
Contributions by Thomas Andrae, Martin Barker, Bart Beaty, John Benson, David Carrier, Hillary Chute, Peter Coogan, Annalisa Di Liddo, Ariel Dorfman, Thierry Groensteen, Robert C. Harvey, Charles Hatfield, M. Thomas Inge, Gene Kannenberg Jr., David Kasakove, Adam L. Kern, David Kunzle, Pascal Lefèvre, John A. Lent, W. J. T. Mitchell, Amy Kiste Nyberg, Fusami Ogi, Robert S. Petersen, Anne Rubenstein, Roger Sabin, Gilbert Seldes, Art Spiegelman, Fredric Wertham, and Joseph Witek A Comics Studies Reader offers the best of the new comics scholarship in nearly thirty essays on a wide variety of such comics forms as gag cartoons, editorial cartoons, comic strips, comic books, manga, and graphic novels. The anthology covers the pioneering work of Rodolphe Töpffer, the Disney comics of Carl Barks, and the graphic novels of Art Spiegelman and Chris Ware, as well as Peanuts, romance comics, and superheroes. It explores the stylistic achievements of manga, the international anti-comics campaign, and power and class in Mexican comic books and English illustrated stories. A Comics Studies Reader introduces readers to the major debates and points of reference that continue to shape the field. It will interest anyone who wants to delve deeper into the world of comics and is ideal for classroom use.
