Author: Todd Bermont
Publisher: 10 Step Corporation
ISBN: 0974598801
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
World-renowned sales champion Bermont--who has worked with over 250 Fortune 1000 clients in over 20 countries across the globe--shows readers how to transform their sales approach to attain maximize selling results.
Author: Sam Amoo
Publisher: Sam Amoo Publishing
ISBN: 1637503520
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
Do You Want to Learn the Marketing Principles of World Class Marketers and Translate Them Into Marketing Tactics That Will Get You Results You Can Be Proud Of? You can master the art of sales and marketing, but you can only do it if you understand the psychology of persuasion, marketing, motivation, choice, advertising and branding. This book teaches you Everything you need to know to transform your business into a top-notch operation. It reveals the everyday rules and power of the marketing tactics, routines, the million dollar habits of billionaires and world-class performers and marketers - how they get their messages across, who they are trying to attract, and why - The simple path to wealth building. This book will change everything you thought you knew about the psychology of marketing, psychology of branding, influence of the psychology of persuasion, psychology of motivation, psychology of choice, psychology of money, psychology of advertising, and consumer behavior. If you are resolute about growing your business, understanding these is critical. It is not enough to know what people want; you have to understand why they want it. You won't just learn how to implement some of the tactics used by the top-ranked marketers of today, you'll also understand what makes these marketers so effective, which is the code of the extraordinary mind. In Gap selling, we explicitly say, “don't sell to need!” Selling to need stunts the sale and puts the salesperson in the cheap seats. Gap Selling provides a framework for gaining your prospects' attention, getting them to trust you enough to tell you about their problems, and provide you with a way to get them to buy. If you want to transform your business into a powerhouse, then you need to learn the million dollar habits - the most powerful marketing technique and tactic that top marketers in every industry are using today. You need to learn how to tap into the psychological and behavioral patterns of the biggest customers on earth. It is the secret behind how I raised myself from failure to success. This book teaches you how to do exactly the same. In this book you will learn; How to use psychology of persuasion to create highly-converting customer experiences. The latest data on consumer behavior, motivation, and decision-making. The psychology of branding. How to leverage marketing and advertising to grow your business. And much, more. The world is full of entrepreneurs, each hoping to sell like a titan. We want to be bigger, faster, and smarter, but to achieve our goals, we have to understand how the market operates. If you’re looking to transform your business, then you don’t want to miss this book. It’s a must read for every entrepreneur, salesperson, business owner, marketer, public speaker, and anyone looking to transform their life, business, and world. Furthermore, this book will teach you how to create a persuasive marketing message that gets results. It will teach you to communicate with people so they want to buy from you, and how to get people to like, trust, and believe in you. It will also teach you how to make them do what you want them to do, and how to become the most influential person in the world by mastering the art of persuasion. "Sell Like Titans" is the ultimate sales machine with the culmination of research to eventually transform your business from good to great. In addition to teaching you the science behind why things work, I explained how to use this million dollar habits and knowledge to market to your target audience with unprecedented success. Get My New Book and Learn How to Attract Customers and Scale Your Business like a World Class Marketer
Author: Ashraf Abu Elayyan
Publisher: Ashraf Abu Elayyan
ISBN:
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
In today’s world, the old tricks and tactics just don’t cut it anymore. Customers are smarterand so should you be. Smart Selling offers a practical roadmap to what truly drives sales success today: understanding your customers on a psychological level and crafting strategies that resonate with their real needs. Packed with practical examples, actionable exercises and immediately implementable strategies, Smart Selling equips you to navigate the complexities of the sales world with confidence. Smart Selling isn’t just a strategy; it’s a mindset. It’s a way of approaching your work that puts the customer first, that prioritizes understanding over persuasion, and that sees every interaction as an opportunity to build trust and create value. This book isn’t just about selling—it’s about selling smarter.
Author:
Publisher:
ISBN:
Category : Military research
Languages : en
Pages : 368
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Book Description
Author: Donald C. Langevoort
Publisher: Oxford University Press
ISBN: 019022567X
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
In the midst of globalization, technological change, and economic anxiety, we have deep doubts about how well the task of investor protection is being performed. In the U.S., the focus is on the Securities & Exchange Commission. Part of the explanation is economic and political: the failure to know the right balance between investor protection and capital formation, and the resulting battle among interest groups over their preferred solutions. In Selling Hope, Selling Risk, author Donald C. Langevoort argues that regulation is also frustrated at nearly every turn by human nature, as exhibited both on the buy-side (investors) and sell-side (corporate executives, bankers, stockbrokers). There is plenty of savvy and guile, but also ample hope, fear, ego, overconfidence, social contagion and the like that persistently filter and distort the messages regulators try to send. This book is the first sustained effort to link the key initiatives of securities regulation with our burgeoning awareness in the social sciences of how people and organizations really behave in economic settings. It examines why corporate fraud occurs and how best to deter it and compensate its victims; the search for an edge via insider trading; the disclosure apparatus and its gatekeepers; sales efforts and manipulation in Ponzi schemes, internet scams, private offerings and crowdfunding; and how this all helps explain the recent global financial crisis. It ends by turning these insights back on the task of regulation itself, and the strategies (and frustrations) of making regulation work in a financial world that is at once increasingly sophisticated yet deeply human and incurably flawed.
Author: Ron Willingham
Publisher: Currency
ISBN: 0385515138
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
Author: Mike Schultz
Publisher: John Wiley & Sons
ISBN: 1118875354
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Author: Simon Hazeldine
Publisher: Kogan Page Publishers
ISBN: 0749469226
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.
Author: Steven Platek
Publisher: MIT Press
ISBN: 0262162415
Category : Medical
Languages : en
Pages : 637
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Book Description
An essential reference for the new discipline of evolutionary cognitive neuroscience that defines the field's approach of applying evolutionary theory to guide brain-behavior investigations. Since Darwin we have known that evolution has shaped all organisms and that biological organs—including the brain and the highly crafted animal nervous system—are subject to the pressures of natural and sexual selection. It is only relatively recently, however, that the cognitive neurosciences have begun to apply evolutionary theory and methods to the study of brain and behavior. This landmark reference documents and defines the emerging field of evolutionary cognitive neuroscience. Chapters by leading researchers demonstrate the power of the evolutionary perspective to yield new data, theory, and insights on the evolution and functional modularity of the brain. Evolutionary cognitive neuroscience covers all areas of cognitive neuroscience, from nonhuman brain-behavior relationships to human cognition and consciousness, and each section of Evolutionary Cognitive Neuroscience addresses a different adaptive problem. After an introductory section that outlines the basic tenets of both theory and methodology of an evolutionarily informed cognitive neuroscience, the book treats neuroanatomy from ontogenetic and phylogenetic perspectives and explores reproduction and kin recognition, spatial cognition and language, and self-awareness and social cognition. Notable findings include a theory to explain the extended ontogenetic and brain development periods of big-brained organisms, fMRI research on the neural correlates of romantic attraction, an evolutionary view of sex differences in spatial cognition, a theory of language evolution that draws on recent research on mirror neurons, and evidence for a rudimentary theory of mind in nonhuman primates. A final section discusses the ethical implications of evolutionary cognitive neuroscience and the future of the field. Contributors: C. Davison Ankney, Simon Baron-Cohen, S. Marc Breedlove, William Christiana, Michael Corballis, Robin I. M. Dunbar, Russell Fernald, Helen Fisher, Jonathan Flombaum, Farah Focquaert, Steven J.C. Gaulin, Aaron Goetz, Kevin Guise, Ruben C. Gur, William D. Hopkins, Farzin Irani, Julian Paul Keenan, Michael Kimberly, Stephen Kosslyn, Sarah L. Levin, Lori Marino, David Newlin, Ivan S. Panyavin, Shilpa Patel, Webb Phillips, Steven M. Platek, David Andrew Puts, Katie Rodak, J. Philippe Rushton, Laurie Santos, Todd K. Shackelford, Kyra Singh, Sean T. Stevens, Valerie Stone, Jaime W. Thomson, Gina Volshteyn, Paul Root Wolpe
Author: Sedric Hill
Publisher: Morgan James Publishing
ISBN: 1630477176
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
“This fast-moving book, written by a sales expert, shows you how to become an expert as well. You learn how to take your sales to a new level.” —Brian Tracy, author of Unlimited Sales Success Discover the elusive mental skills of selling that move you from meeting sales quotes to driving profit revenues! The road from journeyman to expert is not achieved through traditional behavior-based training that requires large amounts of dedicated time, but instead happens between the ears—through cognitive skill development. Expert Selling is your blueprint guide to success: Exceed (not just achieve) your sales goals faster and with more certainty Perform at a high level with consistency (Systematic, repeatable methodology) Achieve your life goals; personal, professional, and income, in less time Have more fun while selling—-minimize sales pressures and stress In Expert Selling, sales trainer and success coach Sedric Hill moves selling to the next level by utilizing breakthroughs in cognitive psychology science. Expert Selling unpacks the implicit "windows of expert advantage" and wraps them into an easy to follow blueprint for professional sellers and anyone who depends on persuasive communication for success. “Connecting with prospects and customers is critical to selling success. Sedric Hill's Expert Selling reveals the expert communication skills you need to master selling and other social interactions.” —SusanRoAne, author of How to Work a Room
