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Author: Reinhold Wagnleitner
Publisher: Univ of North Carolina Press
ISBN: 080786613X
Category : Political Science
Languages : en
Pages : 388
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Book Description
Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.
Author: Reinhold Wagnleitner
Publisher: Univ of North Carolina Press
ISBN: 080786613X
Category : Political Science
Languages : en
Pages : 388
Get Book Here
Book Description
Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.
Author: Reinhold Wagnleitner
Publisher: Univ of North Carolina Press
ISBN:
Category : History
Languages : en
Pages : 396
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Book Description
Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War
Author: Sheila Whiteley
Publisher: Edinburgh University Press
ISBN: 0748631879
Category : Social Science
Languages : en
Pages : 232
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Book Description
How do we understand Christmas? What does it mean? This book is a lively introduction to the study of popular culture through one central case study. It explores the cultural, social and historical contexts of Christmas in the UK, USA and Australia, covering such topics as fiction, film, television, art, newspapers and magazines, war, popular music and carols. Chapters explore the ways in which the production of meaning is mediated by the social and cultural activities surrounding Christmas (watching Christmas films, television, listening or engaging with popular music and carols), its relationship to a set of basic values (the idealised construct of the family), social relationships (community), and the ways in which ideological discourses are used and mobilised, not least in times of conflict, terrorism and war.
Author: Paul Gootenberg
Publisher: Routledge
ISBN: 0429951736
Category : Social Science
Languages : en
Pages : 231
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Book Description
In the 1960s, the governments of Colombia, Peru, and Bolivia launched agricultural settlement programs in each country’s vast Amazonian frontier lowlands. Two decades later, these exact same zones had transformed into the centers of the illicit cocaine boom of the Americas. Drawing on concepts from both history and anthropology, The Origins of Cocaine explores how three countries with divergent different mid-century political trajectories ended up with parallel outcomes in illicit frontier economies and cocalero cultures. Bringing together transnational, national, and local analyses, the volume provides an in-depth examination of the deep origins of drug economics in the Americas. As the first substantial study on the shift from agrarian colonization to narcotization, The Origins of Cocaine will appeal to scholars and postgraduate students of Latin American history, anthropology, globalization, development and environmental studies.
Author: Mire Koikari
Publisher: Cambridge University Press
ISBN: 1107079500
Category : History
Languages : en
Pages : 249
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Book Description
This book examines roles of gender, race and nation in the geopolitics of Cold War East Asia on the Island of Okinawa.
Author: Tom Standage
Publisher: Bloomsbury Publishing USA
ISBN: 0802718590
Category : History
Languages : en
Pages : 322
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Book Description
New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.
Author: John V. Van Cleve
Publisher: Gallaudet University Press
ISBN: 9781563680878
Category : Health & Fitness
Languages : en
Pages : 320
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Book Description
Since the early 1970s, when Deaf history as a formal discipline did not exist, the study of Deaf people, their culture and language, and how hearing societies treated them has exploded. Deaf History Unveiled: Interpretations from the New Scholarship presents the latest findings from the new scholars mining this previously neglected, rich field of inquiry. The sixteen essays featured in Deaf History Unveiled include the work of Harlan Lane, Renate Fischer, Margret A. Winzer, William McCagg, and twelve other noted historians who presented their research at the First International Conference on Deaf History in 1991.
Author: Melvyn P. Leffler
Publisher: Cambridge University Press
ISBN: 0521837197
Category : History
Languages : en
Pages : 663
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Book Description
This volume examines the origins and early years of the Cold War in the first comprehensive historical reexamination of the period. A team of leading scholars shows how the conflict evolved from the geopolitical, ideological, economic and sociopolitical environments of the two world wars and interwar period.
Author: Mark Pendergrast
Publisher:
ISBN: 9780465054688
Category : Business & Economics
Languages : en
Pages : 666
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Book Description
An illustrated history of the Coca-Cola soft drink company.
Author: John Connelly
Publisher: Princeton University Press
ISBN: 0691167125
Category : History
Languages : en
Pages : 966
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Book Description
Peoples of Eastern Europe -- Ethnicity on the edge of extinction -- Linguistic nationalism -- Nationality struggles : from idea to movement -- Insurgent nationalism : Serbia and Poland -- Cursed are the peacemakers : 1848 in East Central Europe -- The reform that made the monarchy unreformable : the 1867 compromise -- 1878 Berlin Congress : Europe's new ethno-nation states -- The origins of National Socialism : fin de siecle Hungary and Bohemia -- Liberalism's heirs and enemies : socialism vs. nationalism -- Peasant utopias : villages of yesterday and societies of tomorrow -- 1919 : a new Europe and its old problems -- The failure of national self-determination -- Fascism takes root : Iron Guard and Arrow Cross -- East Europe's anti-fascism -- Hitler's war and its East European enemies -- What Dante did not see : the Holocaust in Eastern Europe -- People's democracy : early postwar Eastern Europe -- Cold War and Stalinism -- Destalinization : Hungary's revolution -- National paths to communism : the 1960s -- 1968 and the Soviet bloc : reform communism -- Real existing socialism : life in the Soviet bloc -- The unraveling of communism -- 1989 -- East Europe explodes : the wars of Yugoslav succession -- East Europe joins Europe.
