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Author: Vivek Suneja
Publisher: Routledge
ISBN: 1351226126
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
First published in 2002. Routledge is an imprint of Taylor and Francis, an informa company.
Author: Vivek Suneja
Publisher: Routledge
ISBN: 1351226126
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
First published in 2002. Routledge is an imprint of Taylor and Francis, an informa company.
Author: Vivek Suneja
Publisher: Routledge
ISBN: 1351226088
Category : Business & Economics
Languages : en
Pages : 586
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Book Description
First published in 2002. Routledge is an imprint of Taylor and Francis, an informa company.
Author: Mark D. Groza
Publisher: Springer
ISBN: 3319194283
Category : Business & Economics
Languages : en
Pages : 671
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Book Description
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Claire Capon
Publisher: Pearson Education
ISBN: 9780273708148
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
This introductory text in strategic management presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. It will be useful to undergraduate and postgraduate students on one-semester or short courses.
Author: The Open University
Publisher: The Open University
ISBN:
Category :
Languages : en
Pages : 127
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Book Description
This 8-hour free course explored reading strategies to help frame a business case, and how to use business concepts to analyse a business situation.
Author: John Brinkman
Publisher: Routledge
ISBN: 1444128108
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two. It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.
Author: James Hutson
Publisher: Taylor & Francis
ISBN: 1040256406
Category : Education
Languages : en
Pages : 211
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Book Description
This book delineates a comprehensive framework designed to ultimately assist organizations as they navigate the critical juncture—often termed the inflection point—in adopting generative Artificial Intelligence (AI). Addressing the exigent shift in organizational strategy mandated by Industry 4.0, and urging a transition from mere digital transformation to what is being progressively understood as "generative transformation,” it fills a conspicuous lacuna in both academic and practical discourses by presenting a timely synthesis of research, empirical studies, and case analyses. The authors utilize an interdisciplinary methodology, bridging the epistemological divide between the technological intricacies of generative AI and its effective implementation within institutional frameworks. Reorienting the focus of organizational leaders from a simplistic replacement paradigm to one of technological-human augmentation, it works toward a prescriptive blueprint for enabling organizations to adopt generative AI without compromising their most valuable asset: human intellectual and emotional capital. Fostering interdisciplinary dialog among academics, industry professionals, and policymakers, it fills a critical gap in current discourses and serves as a catalyst for future research and collaboration.
Author: Europa Publications
Publisher: Psychology Press
ISBN: 9781857430899
Category : Nature
Languages : en
Pages : 644
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Book Description
Charts the emerging world awareness of environmental issues. Provides an A-Z glossary of key terms, a comprehensive directory, an extensive bibliography, detailed maps and a Who's Who.
Author: Ian Worthington
Publisher: Pearson Education
ISBN: 9780273704249
Category : Business & Economics
Languages : en
Pages : 566
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Book Description
By encouraging students to explore the challenges and opportunities managers face in the business environment, this text will provide students with a solid foundation from which to build upon their business knowledge.
