Author: Richie Miller
Publisher: Richie Miller
ISBN: 1839382260
Category : Computers
Languages : en
Pages : 1034
Book Description
IF YOU WANT TO PASS THE MICROSOFT AZURE AZ-900 EXAM, OR WANT TO BECOME AN AWS CERTIFIED CLOUD PRACTITIONER, AND/OR WANT TO DISCOVER HOW TO AUTOMATE YOUR INFRASTRUCTURE ON ANY CLOUD WITH TERRAFORM, THIS BOOK IS FOR YOU! 10 BOOKS IN 1 DEAL! · BOOK 1 - CLOUD COMPUTING FUNDAMENTALS: INTRODUCTION TO MICROSOFT AZURE AZ-900 EXAM · BOOK 2 - MICROSOFT AZURE SECURITY AND PRIVACY CONCEPTS: CLOUD DEPLOYMENT TOOLS AND TECHNIQUES, SECURITY & COMPLIANCE · BOOK 3 - MICROSOFT AZURE PRICING & SUPPORT OPTIONS: AZURE SUBSCRIPTIONS, MANAGEMENT GROUPS & COST MANAGEMENT · BOOK 4 - MICROSOFT AZURE AZ-900 EXAM PREPARATION GUIDE: HOW TO PREPARE, REGISTER AND PASS YOUR EXAM · BOOK 5 - AWS CLOUD PRACTITIONER: CLOUD COMPUTING ESSENTIALS · BOOK 6 - AWS CLOUD COMPUTING: INTRODUCTION TO CORE SERVICES · BOOK 7 - AWS CLOUD SECURITY: BEST PRACTICES FOR SMALL AND MEDIUM BUSINESSES · BOOK 8 - TERRAFORM FUNDAMENTALS: INFRASTRUCTURE DEPLOYMENT ACROSS MULTIPLE SERVICES · BOOK 9 - AUTOMATION WITH TERRAFORM: ADVANCED CONCEPTS AND FUNCTIONALITY · BOOK 10 - TERRAFORM CLOUD DEPLOYMENT: AUTOMATION, ORCHESTRATION, AND COLLABORATION GET THIS BOOK NOW AND BECOME A CLOUD PRO TODAY!
Cloud Computing Playbook
Author: Richie Miller
Publisher: Richie Miller
ISBN: 1839382260
Category : Computers
Languages : en
Pages : 1034
Book Description
IF YOU WANT TO PASS THE MICROSOFT AZURE AZ-900 EXAM, OR WANT TO BECOME AN AWS CERTIFIED CLOUD PRACTITIONER, AND/OR WANT TO DISCOVER HOW TO AUTOMATE YOUR INFRASTRUCTURE ON ANY CLOUD WITH TERRAFORM, THIS BOOK IS FOR YOU! 10 BOOKS IN 1 DEAL! · BOOK 1 - CLOUD COMPUTING FUNDAMENTALS: INTRODUCTION TO MICROSOFT AZURE AZ-900 EXAM · BOOK 2 - MICROSOFT AZURE SECURITY AND PRIVACY CONCEPTS: CLOUD DEPLOYMENT TOOLS AND TECHNIQUES, SECURITY & COMPLIANCE · BOOK 3 - MICROSOFT AZURE PRICING & SUPPORT OPTIONS: AZURE SUBSCRIPTIONS, MANAGEMENT GROUPS & COST MANAGEMENT · BOOK 4 - MICROSOFT AZURE AZ-900 EXAM PREPARATION GUIDE: HOW TO PREPARE, REGISTER AND PASS YOUR EXAM · BOOK 5 - AWS CLOUD PRACTITIONER: CLOUD COMPUTING ESSENTIALS · BOOK 6 - AWS CLOUD COMPUTING: INTRODUCTION TO CORE SERVICES · BOOK 7 - AWS CLOUD SECURITY: BEST PRACTICES FOR SMALL AND MEDIUM BUSINESSES · BOOK 8 - TERRAFORM FUNDAMENTALS: INFRASTRUCTURE DEPLOYMENT ACROSS MULTIPLE SERVICES · BOOK 9 - AUTOMATION WITH TERRAFORM: ADVANCED CONCEPTS AND FUNCTIONALITY · BOOK 10 - TERRAFORM CLOUD DEPLOYMENT: AUTOMATION, ORCHESTRATION, AND COLLABORATION GET THIS BOOK NOW AND BECOME A CLOUD PRO TODAY!
Publisher: Richie Miller
ISBN: 1839382260
Category : Computers
Languages : en
Pages : 1034
Book Description
IF YOU WANT TO PASS THE MICROSOFT AZURE AZ-900 EXAM, OR WANT TO BECOME AN AWS CERTIFIED CLOUD PRACTITIONER, AND/OR WANT TO DISCOVER HOW TO AUTOMATE YOUR INFRASTRUCTURE ON ANY CLOUD WITH TERRAFORM, THIS BOOK IS FOR YOU! 10 BOOKS IN 1 DEAL! · BOOK 1 - CLOUD COMPUTING FUNDAMENTALS: INTRODUCTION TO MICROSOFT AZURE AZ-900 EXAM · BOOK 2 - MICROSOFT AZURE SECURITY AND PRIVACY CONCEPTS: CLOUD DEPLOYMENT TOOLS AND TECHNIQUES, SECURITY & COMPLIANCE · BOOK 3 - MICROSOFT AZURE PRICING & SUPPORT OPTIONS: AZURE SUBSCRIPTIONS, MANAGEMENT GROUPS & COST MANAGEMENT · BOOK 4 - MICROSOFT AZURE AZ-900 EXAM PREPARATION GUIDE: HOW TO PREPARE, REGISTER AND PASS YOUR EXAM · BOOK 5 - AWS CLOUD PRACTITIONER: CLOUD COMPUTING ESSENTIALS · BOOK 6 - AWS CLOUD COMPUTING: INTRODUCTION TO CORE SERVICES · BOOK 7 - AWS CLOUD SECURITY: BEST PRACTICES FOR SMALL AND MEDIUM BUSINESSES · BOOK 8 - TERRAFORM FUNDAMENTALS: INFRASTRUCTURE DEPLOYMENT ACROSS MULTIPLE SERVICES · BOOK 9 - AUTOMATION WITH TERRAFORM: ADVANCED CONCEPTS AND FUNCTIONALITY · BOOK 10 - TERRAFORM CLOUD DEPLOYMENT: AUTOMATION, ORCHESTRATION, AND COLLABORATION GET THIS BOOK NOW AND BECOME A CLOUD PRO TODAY!
The Cloud Adoption Playbook
Author: Moe Abdula
Publisher: John Wiley & Sons
ISBN: 1119491851
Category : Computers
Languages : en
Pages : 222
Book Description
The essential roadmaps for enterprise cloud adoption As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Adopting the cloud requires a clear roadmap backed by use cases, grounded in practical real-world experience, to show the routes to successful adoption. The Cloud Adoption Playbook helps business and technology leaders in enterprise organizations sort through the options and make the best choices for accelerating cloud adoption and digital transformation. Written by a team of IBM technical executives with a wealth of real-world client experience, this book cuts through the hype, answers your questions, and helps you tailor your cloud adoption and digital transformation journey to the needs of your organization. This book will help you: Discover how the cloud can fulfill major business needs Adopt a standardized Cloud Adoption Framework and understand the key dimensions of cloud adoption and digital transformation Learn how cloud adoption impacts culture, architecture, security, and more Understand the roles of governance, methodology, and how the cloud impacts key players in your organization. Providing a collection of winning plays, championship advice, and real-world examples of successful adoption, this playbook is your ultimate resource for making the cloud work. There has never been a better time to adopt the cloud. Cloud solutions are more numerous and accessible than ever before, and evolving technology is making the cloud more reliable, more secure, and more necessary than ever before. Don’t let your organization be left behind! The Cloud Adoption Playbook gives you the essential guidance you need to make the smart choices that reduce your organizational risk and accelerate your cloud adoption and digital transformation.
Publisher: John Wiley & Sons
ISBN: 1119491851
Category : Computers
Languages : en
Pages : 222
Book Description
The essential roadmaps for enterprise cloud adoption As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Adopting the cloud requires a clear roadmap backed by use cases, grounded in practical real-world experience, to show the routes to successful adoption. The Cloud Adoption Playbook helps business and technology leaders in enterprise organizations sort through the options and make the best choices for accelerating cloud adoption and digital transformation. Written by a team of IBM technical executives with a wealth of real-world client experience, this book cuts through the hype, answers your questions, and helps you tailor your cloud adoption and digital transformation journey to the needs of your organization. This book will help you: Discover how the cloud can fulfill major business needs Adopt a standardized Cloud Adoption Framework and understand the key dimensions of cloud adoption and digital transformation Learn how cloud adoption impacts culture, architecture, security, and more Understand the roles of governance, methodology, and how the cloud impacts key players in your organization. Providing a collection of winning plays, championship advice, and real-world examples of successful adoption, this playbook is your ultimate resource for making the cloud work. There has never been a better time to adopt the cloud. Cloud solutions are more numerous and accessible than ever before, and evolving technology is making the cloud more reliable, more secure, and more necessary than ever before. Don’t let your organization be left behind! The Cloud Adoption Playbook gives you the essential guidance you need to make the smart choices that reduce your organizational risk and accelerate your cloud adoption and digital transformation.
Cloud Computing
Author: Sandeep Bhowmik
Publisher: Cambridge University Press
ISBN: 1316638103
Category : Computers
Languages : en
Pages : 433
Book Description
"Follows structured approach explaining cloud techniques, models and platforms"--
Publisher: Cambridge University Press
ISBN: 1316638103
Category : Computers
Languages : en
Pages : 433
Book Description
"Follows structured approach explaining cloud techniques, models and platforms"--
Behind the Cloud
Author: Marc Benioff
Publisher: John Wiley & Sons
ISBN: 0470521163
Category : Business & Economics
Languages : en
Pages : 311
Book Description
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Publisher: John Wiley & Sons
ISBN: 0470521163
Category : Business & Economics
Languages : en
Pages : 311
Book Description
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Business in the Cloud
Author: Michael H. Hugos
Publisher: John Wiley & Sons
ISBN: 0470616237
Category : Business & Economics
Languages : en
Pages : 228
Book Description
A close look at cloud computing's transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.
Publisher: John Wiley & Sons
ISBN: 0470616237
Category : Business & Economics
Languages : en
Pages : 228
Book Description
A close look at cloud computing's transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.
The Cloud Adoption Playbook
Author: Moe Abdula
Publisher: John Wiley & Sons
ISBN: 1119491819
Category : Computers
Languages : en
Pages : 272
Book Description
The essential roadmaps for enterprise cloud adoption As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Adopting the cloud requires a clear roadmap backed by use cases, grounded in practical real-world experience, to show the routes to successful adoption. The Cloud Adoption Playbook helps business and technology leaders in enterprise organizations sort through the options and make the best choices for accelerating cloud adoption and digital transformation. Written by a team of IBM technical executives with a wealth of real-world client experience, this book cuts through the hype, answers your questions, and helps you tailor your cloud adoption and digital transformation journey to the needs of your organization. This book will help you: Discover how the cloud can fulfill major business needs Adopt a standardized Cloud Adoption Framework and understand the key dimensions of cloud adoption and digital transformation Learn how cloud adoption impacts culture, architecture, security, and more Understand the roles of governance, methodology, and how the cloud impacts key players in your organization. Providing a collection of winning plays, championship advice, and real-world examples of successful adoption, this playbook is your ultimate resource for making the cloud work. There has never been a better time to adopt the cloud. Cloud solutions are more numerous and accessible than ever before, and evolving technology is making the cloud more reliable, more secure, and more necessary than ever before. Don’t let your organization be left behind! The Cloud Adoption Playbook gives you the essential guidance you need to make the smart choices that reduce your organizational risk and accelerate your cloud adoption and digital transformation.
Publisher: John Wiley & Sons
ISBN: 1119491819
Category : Computers
Languages : en
Pages : 272
Book Description
The essential roadmaps for enterprise cloud adoption As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Adopting the cloud requires a clear roadmap backed by use cases, grounded in practical real-world experience, to show the routes to successful adoption. The Cloud Adoption Playbook helps business and technology leaders in enterprise organizations sort through the options and make the best choices for accelerating cloud adoption and digital transformation. Written by a team of IBM technical executives with a wealth of real-world client experience, this book cuts through the hype, answers your questions, and helps you tailor your cloud adoption and digital transformation journey to the needs of your organization. This book will help you: Discover how the cloud can fulfill major business needs Adopt a standardized Cloud Adoption Framework and understand the key dimensions of cloud adoption and digital transformation Learn how cloud adoption impacts culture, architecture, security, and more Understand the roles of governance, methodology, and how the cloud impacts key players in your organization. Providing a collection of winning plays, championship advice, and real-world examples of successful adoption, this playbook is your ultimate resource for making the cloud work. There has never been a better time to adopt the cloud. Cloud solutions are more numerous and accessible than ever before, and evolving technology is making the cloud more reliable, more secure, and more necessary than ever before. Don’t let your organization be left behind! The Cloud Adoption Playbook gives you the essential guidance you need to make the smart choices that reduce your organizational risk and accelerate your cloud adoption and digital transformation.
Architecting the Cloud
Author: Michael J. Kavis
Publisher: John Wiley & Sons
ISBN: 1118826469
Category : Computers
Languages : en
Pages : 230
Book Description
An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that you will face: selecting the right cloud service model(s) based on a combination of both business and technology requirements. Guides corporations through key cloud design considerations Discusses the pros and cons of each cloud service model Highlights major design considerations in areas such as security, data privacy, logging, data storage, SLA monitoring, and more Clearly defines the services cloud providers offer for each service model and the cloud services IT must provide Arming you with the information you need to choose the right cloud service provider, Architecting the Cloud is a comprehensive guide covering everything you need to be aware of in selecting the right cloud service model for you.
Publisher: John Wiley & Sons
ISBN: 1118826469
Category : Computers
Languages : en
Pages : 230
Book Description
An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that you will face: selecting the right cloud service model(s) based on a combination of both business and technology requirements. Guides corporations through key cloud design considerations Discusses the pros and cons of each cloud service model Highlights major design considerations in areas such as security, data privacy, logging, data storage, SLA monitoring, and more Clearly defines the services cloud providers offer for each service model and the cloud services IT must provide Arming you with the information you need to choose the right cloud service provider, Architecting the Cloud is a comprehensive guide covering everything you need to be aware of in selecting the right cloud service model for you.
Cloudonomics
Author: Joe Weinman
Publisher: John Wiley & Sons
ISBN: 1118282884
Category : Computers
Languages : en
Pages : 416
Book Description
The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
Publisher: John Wiley & Sons
ISBN: 1118282884
Category : Computers
Languages : en
Pages : 416
Book Description
The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales
Author: Mark Petruzzi
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales, captures lessons learned from 25+ year veterans of enterprise-level software sales. The book brims with advice from technology sales titans from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. Each chapter highlights key characteristics that help modern salespeople thrive, including: empathy, authenticity, creativity, and resilience in sales. The fusion of enterprise software product sales, services sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to grow your career in sales and into executive business leadership. Its insight is a solid reference for anyone involved in growth at a B2B company.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales, captures lessons learned from 25+ year veterans of enterprise-level software sales. The book brims with advice from technology sales titans from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. Each chapter highlights key characteristics that help modern salespeople thrive, including: empathy, authenticity, creativity, and resilience in sales. The fusion of enterprise software product sales, services sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to grow your career in sales and into executive business leadership. Its insight is a solid reference for anyone involved in growth at a B2B company.
Trailblazer
Author: Marc Benioff
Publisher: Currency
ISBN: 1984825208
Category : Business & Economics
Languages : en
Pages : 272
Book Description
NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube
Publisher: Currency
ISBN: 1984825208
Category : Business & Economics
Languages : en
Pages : 272
Book Description
NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube