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Author: Lisa Kernan
Publisher: University of Texas Press
ISBN: 0292779852
Category : Performing Arts
Languages : en
Pages : 314
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Book Description
Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts." "They lie." "They're the best part of going to the movies." But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing decision-making. Indeed, with their inclusion on videotapes, DVDs, and on the Internet, trailers are more widely seen and influential now than at any time in their history. Starting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. Lisa Kernan identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. She also analyzes the trailers for twenty-seven popular Hollywood films from the classical, transitional, and contemporary eras, exploring what the rhetorical appeals within these trailers reveal about Hollywood's changing conceptions of the moviegoing audience. Kernan argues that movie trailers constitute a long-standing hybrid of advertising and cinema and, as such, are precursors to today's heavily commercialized cultural forms in which art and marketing become increasingly indistinguishable.
Author: Lisa Kernan
Publisher: University of Texas Press
ISBN: 0292779852
Category : Performing Arts
Languages : en
Pages : 314
Get Book Here
Book Description
Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts." "They lie." "They're the best part of going to the movies." But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing decision-making. Indeed, with their inclusion on videotapes, DVDs, and on the Internet, trailers are more widely seen and influential now than at any time in their history. Starting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. Lisa Kernan identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. She also analyzes the trailers for twenty-seven popular Hollywood films from the classical, transitional, and contemporary eras, exploring what the rhetorical appeals within these trailers reveal about Hollywood's changing conceptions of the moviegoing audience. Kernan argues that movie trailers constitute a long-standing hybrid of advertising and cinema and, as such, are precursors to today's heavily commercialized cultural forms in which art and marketing become increasingly indistinguishable.
Author:
Publisher:
ISBN:
Category : Motion pictures
Languages : en
Pages : 316
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Book Description
Author: Charles S. Swartz
Publisher: Taylor & Francis
ISBN: 0240806174
Category : Language Arts & Disciplines
Languages : en
Pages : 354
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Book Description
The definitive work on digital cinema by all the Hollywood insiders!
Author: Dong Hoon Kim
Publisher: Edinburgh University Press
ISBN: 1474421822
Category : History
Languages : en
Pages : 304
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Book Description
In this ground-breaking investigation into the seldom-studied film culture of colonial Korea (1910-1945), Dong Hoon Kim brings new perspectives to the associations between colonialism, modernity, film historiography and national cinema. By reconstructing the lost intricacies of colonial film history, Eclipsed Cinema explores under-investigated aspects of colonial film culture, such as the representational politics of colonial cinema, the film unit of the colonial government, the social reception of Hollywood cinema, and Japanese settlers' film culture. Filling a significant void in Asian film history, Eclipsed Cinema greatly expands the critical and historical scopes of early cinema and Korean and Japanese film histories, as well as modern Asian culture, and colonial and postcolonial studies.
Author: Marich, Robert
Publisher: SIU Press
ISBN: 9780809387144
Category : Motion pictures
Languages : en
Pages : 340
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Book Description
Author: Thomas Peake
Publisher: Bloomsbury Publishing USA
ISBN: 0313084173
Category : Psychology
Languages : en
Pages : 150
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Book Description
Peake uses prevailing and emerging models of life-span development along with examples from Cinema to animate psychological understanding and application. The use of film offers powerful opportunities for anecdotes, clinical applications, and examples of life stories drawn from popular and lesser-known cinema. The addition of movies as metaphors make the material accessible to lay, student, and professional readers. Drawn from numerous workshops and symposia using this material, Peake finds this emphasis breathes life into teaching, negotiating, and growing from new perspectives.
Author: Tareq Ahram and Christianne Falcão
Publisher: AHFE International
ISBN: 1958651869
Category : Technology & Engineering
Languages : en
Pages : 631
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Book Description
Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), July 20–24, 2023, San Francisco, USA
Author: Keith M. Johnston
Publisher: McFarland
ISBN: 0786454172
Category : Performing Arts
Languages : en
Pages : 229
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Book Description
The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.
Author: John Fullerton
Publisher: Indiana University Press
ISBN: 9781864620153
Category : History
Languages : en
Pages : 310
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Book Description
Includes 27 of the finest papers presented at The Centenary of Cinema conference in June 1995
Author: Hye Seung Chung
Publisher: Rutgers University Press
ISBN: 1978838735
Category : Performing Arts
Languages : en
Pages : 172
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Book Description
Cinema under National Reconstruction calls for a revisionist understanding of state film censorship during successive Cold War military regimes in South Korea (1961–1988). Drawing upon primary documents from the Korean Film Archive’s digitized database and framing South Korean film censorship from a transnational perspective, Hye Seung Chung makes the case that, while political oppression/repression existed inside and outside the film industry during this period, film censorship was not simply a tool for authoritarian dictatorship. Through such case studies as Yu Hyun-mok’s The Stray Bullet (1961), Ha Kil-jong’s The March of the Fools (1975), and Yi Chang-ho’s Declaration of Fools (1983), the author defines censorship as a dialogical process of cultural negotiations wherein the state, the film industry, and the public fight out a battle over the definitions and functions of national cinema. In the context of Cold War Korea, one cannot fully understand or construct film history without reassessing censorship as a productive feedback system where both state regulators and filmmakers played active roles in shaping the new narrative or sentiment of the nation on the big screen.
