Author: Chrysler Corporation. Marine Engine Division
Publisher:
ISBN:
Category : Marine engines
Languages : en
Pages : 16

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 364

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1132

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 364

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Author:
Publisher:
ISBN:
Category : Diesel locomotives
Languages : en
Pages : 592

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Author:
Publisher:
ISBN:
Category : Diesel locomotives
Languages : en
Pages : 592

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Author:
Publisher:
ISBN:
Category : Fish trade
Languages : en
Pages : 706

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Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295

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Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Author:
Publisher:
ISBN:
Category : Fisheries
Languages : en
Pages : 942

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Book Description
Since 1926, includes the Annual statistical number, which supersedes the Pacific fisherman year book.

Author:
Publisher:
ISBN:
Category : Transportation, Automotive
Languages : en
Pages : 488

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