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Author: Lawrence L. Allen
Publisher: AMACOM/American Management Association
ISBN: 081441432X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Author: Lawrence L. Allen
Publisher: AMACOM/American Management Association
ISBN: 081441432X
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Author:
Publisher:
ISBN: 0814420397
Category :
Languages : en
Pages : 27
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Book Description
Author:
Publisher:
ISBN: 0814420400
Category :
Languages : en
Pages : 48
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Author:
Publisher:
ISBN: 0814420370
Category :
Languages : en
Pages : 34
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Author:
Publisher:
ISBN: 0814420427
Category :
Languages : en
Pages : 28
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Author:
Publisher:
ISBN: 0814420419
Category :
Languages : en
Pages : 38
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Book Description
Author: Ross F. Collins
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
Chocolate is nearly always with us—when celebrating or mourning, in love or alone, healthy or sick, happy or sad. This book offers a comprehensive look at how an exotic food grew to play such a central role in our lives. No food in the world can offer as storied a history as chocolate. Chocolate: A Cultural Encyclopedia focuses on cocoa's history from ancient Mesoamerican beginnings as a symbol of ritual, life, and death, to its omnipresence in Europe, North America, and the rest of the world. In 10 thematic chapters covering chocolate in society and culture, 80 shorter entries, recipes, and a comprehensive timeline, this new book takes a closer look at how chocolate has served as a medicine, an indulgence, a symbol of decadence, a door to romance, a tempting taboo, a means of survival, and a snack for children and adults alike. Why did popes and kings so fear their chocolate? Who invented milk chocolate, and why was its formula kept secret? Why did soldiers in World War II despise their chocolate rations? Who makes the most chocolate today? Find out the answers to these questions and more as this book tells you everything you wanted to know—and a lot you didn't even know existed—about the seed from the world’s favorite fruit tree.
Author: Lawrence L Allen
Publisher:
ISBN: 9780578548968
Category :
Languages : en
Pages : 262
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Book Description
Is it possible that until a few decades ago a billion people had never even tasted...chocolate? This book is the story of East meeting West through the introduction into China-once a xenophobic land of austerity and deprivation-of an icon of the Western world's decadence and self-indulgence: CHOCOLATE! Success or failure hinged on combinations of savvy and circumstance, of perseverance and flexibility, and of textbook business excellence and sheer luck! It is the inside story of the five global titans of chocolate-Hershey, Mars, Cadbury, Ferrero and Nestlé-that battled to capture a once-in-a-lifetime opportunity to establish their brands with one-fifth of the world's population. "A scintillating glimpse inside one of the most hard-fought cross-cultural indulgence battles since the Opium War."--Global Times
Author: Martijn Rademakers
Publisher: Routledge
ISBN: 113510641X
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Organizations constantly need to adapt themselves to stay aligned with an ever-changing and increasingly complex environment. Corporate Universities puts "smart learning" at the forefront, with strategies to secure alignment between organization and environment, which need both speed of learning and learning in the right direction. Across the globe, corporate universities have emerged as vehicles of such strategy-driven learning. Corporate Universities bridges the gap between the disciplines of strategic management and corporate learning, combining general strategy with the concept of corporate universities, which, to date, has predominantly been an HR topic. Readers will find new concepts, as well as generic corporate university strategies to link corporate strategy to organizational learning. In-depth cases show how corporate universities are used to renew, transform, and optimize strategy and include important lessons learned by corporate university executives, from both small and global companies, as well as governmental organizations across different industries. Written for academics in strategy, HRD, and organizational behaviour disciplines, as well as practicing managers alike, Corporate Universities is the first book that offers a consistent set of concepts, frameworks, and cases to integrate general strategy with organizational learning.
Author: Kristy Leissle
Publisher: John Wiley & Sons
ISBN: 1509513205
Category : Political Science
Languages : en
Pages : 240
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Book Description
Chocolate has long been a favorite indulgence. But behind every chocolate bar we unwrap, there is a world of power struggles and political maneuvering over its most important ingredient: cocoa. In this incisive book, Kristy Leissle reveals how cocoa, which brings pleasure and wealth to relatively few, depends upon an extensive global trade system that exploits the labor of five million growers, as well as countless other workers and vulnerable groups. The reality of this dramatic inequity, she explains, is often masked by the social, cultural, emotional, and economic values humans have placed upon cocoa from its earliest cultivation in Mesoamerica to the present day. Tracing the cocoa value chain from farms in Africa, Asia, Latin America, and the Caribbean, through to chocolate factories in Europe and North America, Leissle shows how cocoa has been used as a political tool to wield power over others. Cocoa's politicization is not, however, limitless: it happens within botanical parameters set by the crop itself, and the material reality of its transport, storage, and manufacture into chocolate. As calls for justice in the industry have grown louder, Leissle reveals the possibilities for and constraints upon realizing a truly sustainable and fulfilling livelihood for cocoa growers, and for keeping the world full of chocolate.
