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Author: Ingemar Fredriksson
Publisher: Procentforlaget
ISBN: 9198573527
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: “This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.” Monika Fleming-Glogoza, West Sweden Tourist Board
Author: Ingemar Fredriksson
Publisher: Procentforlaget
ISBN: 9198573527
Category : Business & Economics
Languages : en
Pages : 441
Get Book Here
Book Description
The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: “This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.” Monika Fleming-Glogoza, West Sweden Tourist Board
Author: Ingemar Fredriksson
Publisher:
ISBN: 9789198573510
Category :
Languages : zh-CN
Pages : 275
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Book Description
Author: Ingemar Fredriksson
Publisher: Ingemar Fredriksson
ISBN: 9789198425093
Category :
Languages : en
Pages : 278
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Book Description
The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for "Ingemar Fredriksson's books - Bestsellers for 15 years!" for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: "This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists." Monika Fleming-Glogoza, West Sweden Tourist Board
Author: Pál Nyíri
Publisher: University of Washington Press
ISBN: 0295800496
Category : Social Science
Languages : en
Pages : 153
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Book Description
Twenty years ago, commercial tourism in the People’s Republic of China hardly existed. Today, China has a burgeoning tourist industry, characterized by a unique style with deep roots in traditional Chinese culture. Scenic Spots is an engaging exploration of why Chinese tourists pursue certain kinds of experiences, what they make of them, and how their experiences and interpretations are shaped by the state. Working from within a Chinese cultural framework, Pál Nyíri argues that China’s brand of tourism is distinct from the traditions of both Western bourgeois tourism, which values authenticity, and Soviet tourism, with its emphasis on rugged and selfless experience. In China, tourism development is guided by the state, and “scenic spots” (jingdian) and theme parks are used to demonstrate China’s heroic past and as tools of patriotic education and modernization – or as forms of “indoctritainment.” The tourist site is perceived as a product, and, as such, it is bounded, approved, rated, and consumed. In a style both straightforward and provocative, Nyíri argues that the uniformity and undisguised commercialism of Chinese tourist sites are a direct result of the state’s ultimate authority to determine the meaning of landscape and to control culture. Scenic Spots serves as a lens through which to explore mechanisms of cultural control and resistance in a highly commercialized sphere of everyday life in contemporary China.
Author: Wolfgang Wörndl
Publisher: Springer Nature
ISBN: 303065785X
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Author: World Tourism Organization (Unwto)
Publisher:
ISBN: 9789284421121
Category : Travel
Languages : en
Pages : 42
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Book Description
These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a valuable toolkit to guide destination managers and decision makers on the best way to tap into this lucrative and productive market.
Author: Jun Wen
Publisher: Routledge
ISBN: 1000609073
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power. Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.
Author: Ashley Dudarenok
Publisher: Alarice International Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Author: Chris Ryan
Publisher: Routledge
ISBN: 1135851778
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
China is forecast to be the primary tourist destination and tourist-generating country by 2020. However, much of the writing on tourism in China has come from people within the English academic world who are not involved in the issues related to Chinese tourism development. This book provides a voice to Chinese mainland academic researchers and examines the nature of tourism research and tourism development in China. Contributors, many of whom are based in China and are immersed in the daily issues of teaching, researching and planning tourism development within China, discuss issues related to resource use, destination image and community participation with case studies that combine conceptual frameworks and practical issues. This authoritative text on tourism in China will be of interest to scholars and students of tourism throughout the world.
Author: Evan Osnos
Publisher: Farrar, Straus and Giroux
ISBN: 0374720738
Category : Political Science
Languages : en
Pages : 278
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Book Description
INSTANT NEW YORK TIMES BESTSELLER After a decade abroad, the National Book Award– and Pulitzer Prize–winning writer Evan Osnos returns to three places he has lived in the United States—Greenwich, CT; Clarksburg, WV; and Chicago, IL—to illuminate the origins of America’s political fury. Evan Osnos moved to Washington, D.C., in 2013 after a decade away from the United States, first reporting from the Middle East before becoming the Beijing bureau chief at the Chicago Tribune and then the China correspondent for The New Yorker. While abroad, he often found himself making a case for America, urging the citizens of Egypt, Iraq, or China to trust that even though America had made grave mistakes throughout its history, it aspired to some foundational moral commitments: the rule of law, the power of truth, the right of equal opportunity for all. But when he returned to the United States, he found each of these principles under assault. In search of an explanation for the crisis that reached an unsettling crescendo in 2020—a year of pandemic, civil unrest, and political turmoil—he focused on three places he knew firsthand: Greenwich, Connecticut; Clarksburg, West Virginia; and Chicago, Illinois. Reported over the course of six years, Wildland follows ordinary individuals as they navigate the varied landscapes of twenty-first-century America. Through their powerful, often poignant stories, Osnos traces the sources of America’s political dissolution. He finds answers in the rightward shift of the financial elite in Greenwich, in the collapse of social infrastructure and possibility in Clarksburg, and in the compounded effects of segregation and violence in Chicago. The truth about the state of the nation may be found not in the slogans of political leaders but in the intricate details of individual lives, and in the hidden connections between them. As Wildland weaves in and out of these personal stories, events in Washington occasionally intrude, like flames licking up on the horizon. A dramatic, prescient examination of seismic changes in American politics and culture, Wildland is the story of a crucible, a period bounded by two shocks to America’s psyche, two assaults on the country’s sense of itself: the attacks of September 11 in 2001 and the storming of the U.S. Capitol on January 6, 2021. Following the lives of everyday Americans in three cities and across two decades, Osnos illuminates the country in a startling light, revealing how we lost the moral confidence to see ourselves as larger than the sum of our parts.
