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Author: Binod C. Agrawal
Publisher: Concept Publishing Company
ISBN:
Category : Children's television programs
Languages : en
Pages : 92
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Book Description
A set of recommendations to improve the quality of children's television in India.
Author: Binod C. Agrawal
Publisher: Concept Publishing Company
ISBN:
Category : Children's television programs
Languages : en
Pages : 92
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Book Description
A set of recommendations to improve the quality of children's television in India.
Author: Mira K. Desai
Publisher: Taylor & Francis
ISBN: 1000470083
Category : Social Science
Languages : en
Pages : 331
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Book Description
This book examines the evolution and journey of regional language television channels in India. The first of its kind, it looks at the coverage, uniqueness, ownership, and audiences of regional channels in 14 different languages across India, covering Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, and Malayalam. It brings together researchers, scholars, media professionals, and communication teachers to document and reflect on language as the site of culture, politics, market, and social representation. The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries, state, language, identities, and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce, contemporary challenges, mass media technology, and future relevance. Rich in empirical data, this book will be an essential read for scholars and researchers of media studies, television studies, communication studies, sociology, political studies, language studies, regional studies, and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting, journalists, and television channels.
Author: Shahid Rasool
Publisher: Concept Publishing Company
ISBN: 9788180698279
Category : Educational technology
Languages : en
Pages : 276
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Book Description
Author: Dr. Anjali Y. Chaudhari
Publisher: Lulu.com
ISBN: 1365469034
Category :
Languages : en
Pages : 367
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Book Description
Author: Charlotte F. Cole
Publisher: Routledge
ISBN: 1317615018
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
The Sesame Effect details the wide-ranging work of Sesame Workshop and its productions across the world. With an emphasis on impact and evidence from research on projects in low- and middle-income countries, the book tells the stories behind the development of an international family of Muppet characters created for the locally produced adaptations of Sesame Street. Each chapter highlights the educational message of international co-productions and presents the cultural context of each project. Readers will understand the specific needs of children living in a given locale, as well as gain insight into the educational drivers of each project. These projects often deal with difficult issues, from race relations in the United States, to HIV/AIDS education in South Africa, to building respect across cultural divides in the Middle East. Readers will see how local productions have helped build a new mindset that values the importance of early childhood education, and how Sesame Street promotes a brighter future by building children’s academic skills, encouraging healthy habits, and by fostering attitudes that counter negative stereotypes and create appreciation of and respect for others. The Sesame Effect shows how, when magnified across the millions of children touched by the various international programs, Sesame Workshop and its projects are making a difference around the world.
Author: National Council for Children and Television (U.S.)
Publisher:
ISBN:
Category : Television and children
Languages : en
Pages : 48
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Book Description
Author:
Publisher:
ISBN:
Category : Children's television programs
Languages : en
Pages : 452
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Book Description
Author: Salman Rushdie
Publisher: Vintage Canada
ISBN: 0307367754
Category : Fiction
Languages : en
Pages : 560
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Book Description
Winner of the Booker prize and twice winner of the Booker of Bookers, Midnight's Children is "one of the most important books to come out of the English-speaking world in this generation" (New York Review of Books). Reissued for the 40th anniversary of the original publication--with a new introduction from the author--Salman Rushdie's widely acclaimed novel is a masterpiece in literature. Saleem Sinai is born at the stroke of midnight on August 15, 1947, the very moment of India’s independence. Greeted by fireworks displays, cheering crowds, and Prime Minister Nehru himself, Saleem grows up to learn the ominous consequences of this coincidence. His every act is mirrored and magnified in events that sway the course of national affairs; his health and well-being are inextricably bound to those of his nation; his life is inseparable, at times indistinguishable, from the history of his country. Perhaps most remarkable are the telepathic powers linking him with India’s 1,000 other “midnight’s children,” all born in that initial hour and endowed with magical gifts. This novel is at once a fascinating family saga and an astonishing evocation of a vast land and its people–a brilliant incarnation of the universal human comedy. Midnight’s Children stands apart as both an epochal work of fiction and a brilliant performance by one of the great literary voices of our time.
Author: Mira Kamdar
Publisher: Simon and Schuster
ISBN: 1416538631
Category : Political Science
Languages : en
Pages : 337
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Book Description
India is everywhere: on magazine covers and cinema marquees, at the gym and in the kitchen, in corporate boardrooms and on Capitol Hill. Through incisive reportage and illuminating analysis, Mira Kamdar explores India's astonishing transformation from a developing country into a global powerhouse. She takes us inside India, reporting on the people, companies, and policies defining the new India and revealing how it will profoundly affect our future -- financially, culturally, politically. The world's fastest-growing democracy, India has the youngest population on the planet, and a middle class as big as the population of the entire United States. Its market has the potential to become the world's largest. As one film producer told Kamdar when they met in New York, "Who needs the American audience? There are only 300 million people here." Not only is India the ideal market for the next new thing, but with a highly skilled English-speaking workforce, elite educational institutions, and growing foreign investment, India is emerging as an innovator of the technology that is driving the next phase of the global economy. While India is celebrating its meteoric rise, it is also racing against time to bring the benefits of the twenty-first century to the 800 million Indians who live on less than two dollars per day, to find the sustainable energy to fuel its explosive economic growth, and to navigate international and domestic politics to ensure India's security and its status as a global power. India is the world in microcosm: the challenges it faces are universal -- from combating terrorism, poverty, and disease to protecting the environment and creating jobs. The urgency of these challenges for India is spurring innovative solutions, which will catapult it to the top of the new world order. If India succeeds, it will not only save itself, it will save us all. If it fails, we will all suffer. As goes India, so goes the world. Mira Kamdar tells the dramatic story of a nation in the midst of redefining itself and our world. Provocative, timely, and essential, Planet India is the groundbreaking book that will convince Americans just how high the stakes are -- what there is to lose, and what there is to gain from India's meteoric rise. DID YOU KNOW? • India is the world's fourth-largest economy. • By 2034, India will be the most populous country on Earth, with 1.6 billion people. • India's middle class is already larger than the entire population of the United States. • One out of three of the world's malnourished children live in India. • India is home to the biggest youth population on earth: 600 million people are under the age of 25. • 72,000,000 cell phones will be sold in India in 2007. • India just edged past the United States to become the second-most-preferred destination for foreign direct investment after China. • In 1991, Indians purchased 150,000 automobiles; in 2007, they are expected to purchase 10 million. • By 2008, India's total pool of qualified graduates will be more than twice as large as China's. • By 2015, an estimated 3.5 million white-collar U.S. jobs will be offshored. • India is the largest arms importer in the developing world. • American corporations expect to earn $20 to $40 billion from the civilian nuclear agreement with India. • In 2007, there are 2.2 million Indian Americans, a number expected to double every decade. • Twenty-nine percent of India's population speaks English -- that's 350 million people.
Author: Noprita Herari
Publisher: Sayak Pal
ISBN: 8196340257
Category : Antiques & Collectibles
Languages : en
Pages : 494
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Book Description
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
