Author: Carol A. Emmens
Publisher: New York : Neal-Schuman
ISBN:
Category : Child development United States Periodicals Directories
Languages : en
Pages : 366

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Book Description

Author: David Buckingham
Publisher: John Wiley & Sons
ISBN: 0745637442
Category : Medical
Languages : en
Pages : 282

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Book Description
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Author: Dolores Blythe Jones
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 412

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Author: Norma Odom Pecora
Publisher: Guilford Press
ISBN: 9781572307742
Category : Language Arts & Disciplines
Languages : en
Pages : 204

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Book Description
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.

Author: James U. McNeal
Publisher:
ISBN: 9780669276275
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
An indispensable guide for companies marketing to four-to twelve-year-olds.

Author: Messenger Davies, M?ire
Publisher: McGraw-Hill Education (UK)
ISBN: 0335229204
Category : Social Science
Languages : en
Pages : 256

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Book Description
Childhood and children's culture are regularly in the forefront of debates about how society is changing - often, it is argued, for the worse. Some of the most visible changes are new media technology; digital television; the internet; portable entertainment systems such as games, mobile phones, i-pods and so on. Television, the most popular medium with children for the last thirty years, is becoming less so. This book is intended to broaden the public debate about the role of popular media in children's lives. Its definition of 'media' is wide-ranging: not just television and the internet, but also still-popular forms such as fairy tales, children's literature - including the triumphantly successful Harry Potter series - and playground games. It sets these discussions within a framework of historical, sociological and psychological approaches to the study of children and childhood. At times of rapid technological change, public anxieties always arise about how children can be protected from new harmful influences. The book addresses the perennial controversies around media 'effects' from a range of academic perspectives. It examines critically the view that technology has dramatically changed modern children's lives, and looks at how technology has both changed, and sustained, children's cultural experiences in different times and places. Does new interactive technology give children a 'voice'? It can permit children to be their own authors and to engage in civil society, as well as to explore taboo and potentially dangerous areas. The book discusses how children can use technology to enhance their role as 'citizens in the making', as well its utilizing more playful applications. The book includes interviews with both producers and consumers – media workers, and children and their families, and has historical and contemporary illustrations.

Author: Tijana Milosevic
Publisher: MIT Press
ISBN: 0262344106
Category : Political Science
Languages : en
Pages : 297

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Book Description
A critical examination of efforts by social media companies—including Facebook, Twitter, Snapchat, and Instagram—to rein in cyberbullying by young users. High-profile cyberbullying cases often trigger exaggerated public concern about children's use of social media. Large companies like Facebook respond by pointing to their existing anti-bullying mechanisms or coordinate with nongovernmental organizations to organize anti-cyberbullying efforts. Do these attempts at self-regulation work? In this book, Tijana Milosevic examines the effectiveness of efforts by social media companies—including Facebook, Twitter, YouTube, Snapchat, and Instagram—to rein in cyberbullying by young users. Milosevic analyzes the anti-bullying policies of fourteen major social media companies, as recorded in companies' corporate documents, draws on interviews with company representatives and e-safety experts, and details the roles of nongovernmental organizations examining their ability to provide critical independent advice. She draws attention to lack of transparency in how companies handle bullying cases, emphasizing the need for a continuous independent evaluation of effectiveness of companies' mechanisms, especially from children's perspective. Milosevic argues that cyberbullying should be viewed in the context of children's rights and as part of the larger social problem of the culture of humiliation. Milosevic looks into five digital bullying cases related to suicides, examining the pressures on the social media companies involved, the nature of the public discussion, and subsequent government regulation that did not necessarily address the problem in a way that benefits children. She emphasizes the need not only for protection but also for participation and empowerment—for finding a way to protect the vulnerable while ensuring the child's right to participate in digital spaces.

Author: Susan Linn
Publisher: Anchor
ISBN: 1400079993
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.

Author: Thornton W. Burgess
Publisher: Courier Corporation
ISBN: 0486111741
Category : Juvenile Fiction
Languages : en
Pages : 90

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Book Description
Beloved classic recounts the adventures of the animals in the Green Forest — Billy Mink's swimming party, Reddy Fox's fishing expedition, many more. 6 full-page illustrations.

Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537

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Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.