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Author: Charles Austin Bates
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1006
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Author: Charles Austin Bates
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1006
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1152
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Book Description
Author: Rob Schorman
Publisher: University of Pennsylvania Press
ISBN: 9780812237283
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
Author: Burton Raffel
Publisher: Yale University Press
ISBN: 9780300068351
Category : Design
Languages : en
Pages : 246
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Book Description
By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
Author:
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ISBN:
Category : Marketing
Languages : en
Pages : 1934
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1524
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Author: Gerald J. Baldasty
Publisher: Univ of Wisconsin Press
ISBN: 0299134040
Category : History
Languages : en
Pages : 240
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Book Description
The Commercialization of News in the Nineteenth Century traces the major transformation of newspapers from a politically based press to a commercially based press in the nineteenth century. Gerald J. Baldasty argues that broad changes in American society, the national economy, and the newspaper industry brought about this dramatic shift. Increasingly in the nineteenth century, news became a commodity valued more for its profitablility than for its role in informing or persuading the public on political issues. Newspapers started out as highly partisan adjuncts of political parties. As advertisers replaced political parties as the chief financial support of the press, they influenced newspapers in directing their content toward consumers, especially women. The results were recipes, fiction, contests, and features on everything from sports to fashion alongside more standard news about politics. Baldasty makes use of nineteenth-century materials—newspapers from throughout the era, manuscript letters from journalists and politicians, journalism and advertising trade publications, government reports—to document the changing role of the press during the period. He identifies three important phases: the partisan newspapers of the Jacksonian era (1825-1835), the transition of the press in the middle of the century, and the influence of commercialization of the news in the last two decades of the century.
Author:
Publisher:
ISBN:
Category : Clocks and watches
Languages : en
Pages : 676
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Author: Charles Edward Cutts Birch Appleton
Publisher:
ISBN:
Category : Literature
Languages : en
Pages : 642
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 774
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