Character Merchandising

Character Merchandising PDF Author: Vandana Mahalwar
Publisher: Springer Nature
ISBN: 9819756286
Category :
Languages : en
Pages : 161

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Character Merchandising

Character Merchandising PDF Author: Adams, John Norman Adams
Publisher: Butterworths
ISBN: 9780406081384
Category : Intellectual property
Languages : en
Pages : 445

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Book Description
This work is designed to make the subject of character merchandising easy to understand by means of a straightforward text and helpful checklists. Precedents are provided with clear indications given of problems to be borne in mind.

Marketing Law

Marketing Law PDF Author: Peter Gillies
Publisher: Federation Press
ISBN: 9781862876996
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.

Anime's Media Mix

Anime's Media Mix PDF Author: Marc Steinberg
Publisher: U of Minnesota Press
ISBN: 081667549X
Category : Art
Languages : en
Pages : 337

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Book Description
Untangles the web of commodity, capitalism, and art that is anime

Ambush Marketing & the Mega-Event Monopoly

Ambush Marketing & the Mega-Event Monopoly PDF Author: Andre M. Louw
Publisher: Springer Science & Business Media
ISBN: 906704864X
Category : Law
Languages : en
Pages : 771

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Book Description
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.

Character Creation and the Law

Character Creation and the Law PDF Author: Frank Kermit
Publisher: Lulu.com
ISBN: 132966339X
Category : Law
Languages : en
Pages : 210

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Book Description
This book is a key element when Frank Kermit works as a Creative Consultant for Media, TV, Film and Theatre to help with the development of characters in relationship-related storylines. Characters are a gray area of law. Original Characters that are visual like cartoons have different legal considerations than those that are based on real people. This is an analysis on mass media culture, audiences and the legal status of characters from both a historical perspective, to present day legal considerations. The characters that inhabit our stories, movies, TV shows fall into the gray areas of law. This book is a "everything you wanted to know about copyright as they relate to characters". It is perfect for writers, producers, creative people, in Canada and the United States. To learn more, visit http: //www.franktalks.com

The Regulation of Sport in the European Union

The Regulation of Sport in the European Union PDF Author: Barbara Bogusz
Publisher: Edward Elgar Publishing
ISBN: 1847208568
Category : Law
Languages : en
Pages : 251

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Book Description
Globalization not only means fans watching distant contests and leagues exporting their products elsewhere; it also means the ability of knowledgeable academics and policy-oriented fans to learn about how others confront similar challenges. North Americans who realize on reflection that the way we do things is not necessarily natural or the only way will enjoy and profit from the insightful comparative essays in this book. The so-called European Model of Sport is quite different than our own. There are significant parallels between the European effort to distinguish sport and commerce and our own efforts in regard to big-time collegiate sports. The unusual (for North American fans of typical sports leagues) issues with regard to auto racing are quite instructive. A truly horizon-expanding work. Stephen F. Ross, Penn State Institute for Sports Law, Policy and Research, US The purpose of this book is to examine, from an EU perspective, the numerous developments which have taken place in the regulation of sporting activity in the last decade. Uniquely, in addressing these developments, the book adopts an inter-disciplinary approach, involving law, economics and sociology. The chapters place the regulation of sport in the context of the EU regulatory structure which hitherto has emerged in a piece-meal fashion and thus warrants a more holistic approach. The chapters bring together several key themes which arise from the question of whether sport is special? This addresses a growing argument that sporting activity displays unique properties which require a distinct form of regulation that existing competition or free movement rules cannot provide. The book is divided into three parts which reflect the current policy, legislative and judicial discourses that exists in the regulation of sport. The Regulation of Sport in the European Union provides both an academic and practical review of EU law and policy as applied to sport, and as such, this comprehensive overview will be of great interest to EU law academics, economists and political scientists. It will also appeal to legal practitioners and to those with an interest in regulatory processes in the EU.

Contemporary Intellectual Property

Contemporary Intellectual Property PDF Author: Hector L. MacQueen
Publisher: Oxford University Press, USA
ISBN: 0199263396
Category : Law
Languages : en
Pages : 1024

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Book Description
The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.

PRINCIPLES OF COPYRIGHT LAW AND INTELLECTUAL PROPERTY LAW

PRINCIPLES OF COPYRIGHT LAW AND INTELLECTUAL PROPERTY LAW PDF Author: Hemant Kumar
Publisher: Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
ISBN: 8195096875
Category : Law
Languages : en
Pages : 227

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Book Description


Principles of Intellectual Property Law

Principles of Intellectual Property Law PDF Author: Catherine Colston
Publisher: Cavendish Publishing
ISBN: 1843142813
Category : Law
Languages : en
Pages : 545

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Book Description
An undergraduate textbook written specifically for law students, setting out the core principles for each of the main intellectual property rights in an understandable fashion. The law presented is that of the UK, as it is shaped by European Union and Convention obligations.