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Author: Richard C. Geibel
Publisher: Springer Nature
ISBN: 3031456017
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
Author: Richard C. Geibel
Publisher: Springer Nature
ISBN: 3031456017
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
Author: Svetlana Igorevna Ashmarina
Publisher: Springer
ISBN: 3030270157
Category : Technology & Engineering
Languages : en
Pages : 644
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Book Description
This proceedings book presents the outcomes of the VII International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends, New Opportunities”, which took place in Samara, Russian Federation, on April 26–27, 2019. Organized by the Samara State University of Economics, the conference chiefly focused on digital economy issues, such as theoretical preconditions for the development of economic systems in the digital age and specific practical issues related to real-world business practice. Consisting of six chapters corresponding to the thematic areas of the conference, and written by scientists and practitioners from different regions of Russia, Kazakhstan, the Czech Republic and Germany, the book offers answers to the most pressing questions for today’s business community: - How is our world changing under the influence of digital technology? - Is sustainable economic development a myth or reality in the context of digitalization? - What threats and opportunities does digitalization bring? - What are realities and prospects of digitalization in the context of business practice? - How do we create a digital infrastructure for the economy? - How should the legal environment of the economy be transformed in the context of digitalization? The conclusions and recommendations presented are not recipes for solving the existing economic problems, but instead are intended for use in further research on transformation processes in the economy and in the development of state economic policies in various countries and regions.
Author: Svetlana Igorevna Ashmarina
Publisher: Springer Nature
ISBN: 3030474585
Category : Computers
Languages : en
Pages : 826
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Book Description
This book is based on research from Russia, Hungary, Bulgaria, Great Britain, Switzerland and the Czech Republic on issues related to knowledge-based economy development. The idea for this book was developed during three international conferences on digitalization: VI, VII and VIII International Scientific Weeks, organized by Samara State University of Economics (Samara, Russia) in 2018–2020. It is an initiative by the scientific and business organizations in the Samara Region and their Russian and international partners to analyze the current digitalization of social-economic systems, the problems and perspectives of this process, and its role in the creation and development of a new type of economy and new quality of human capital. All the contributions focus on the search for effective ways of adapting to the new digital reality and are based analyses of international statistics, and data from specific companies, educational institutions and governmental development programs. The book explores a variety of topics, including • Knowledge and Information as Basic Values of a New Economic Paradigm; • Information Technologies for Ensuring Sustainable Development of Organizations; • Augmented Reality, Artificial Intelligence and Big Data in Education and Business; • Digital Platforms and the Sharing Economy; • Potential of Digital Footprints in Economies and Education; • Sociocultural Consequences of Digitalization.
Author: Svetlana Ashmarina
Publisher: Springer
ISBN: 3030113671
Category : Technology & Engineering
Languages : en
Pages : 721
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Book Description
This book gathers the best contributions from the conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities”, which took place in Samara, Russian Federation, on May 29–31, 2018. Organized by Samara State University of Economics (Samara), Russia, the conference was devoted to issues of the digital economy.Presenting international research on the impact of digitalization on economic development, it includes topics such as the transformation of the institutional environment under the influence of informatization, the comparative analysis of the digitalization development in different countries, and modeling the dependence of the rate of change in the economy on the level of the digitalization penetration into various spheres of human activity. It also covers business-process transformation in the context of digitalization and changes in the structure of employment and personnel training for the digital economy. Lastly, it addresses the issue of ensuring information security and dealing with information risks for both individual enterprises and national economies as a whole. The book appeals to both students and researchers whose interests include the development of the digital economy, as well as to managers and professionals who integrate digital solutions into real-world business practice.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Peter Drucker
Publisher: Routledge
ISBN: 1136009388
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This wide-ranging, future-oriented book is sure to number among the most important and influential business books of the decade. Drucker writes with penetrating insight about the critical issues facing managers in the 1990s: the world economic order; people at work; new trends in management and the governance of organizations.
Author: Isaac Sacolick
Publisher: AMACOM
ISBN: 081443861X
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?
Author: S. L. Gupta
Publisher: CRC Press
ISBN: 1000506657
Category : Computers
Languages : en
Pages : 243
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Book Description
Digitalization of Higher Education using Cloud Computing: Implications, Risk, and Challenges provides an insight into the latest technology and tools being used to explore learning in Higher Educational Institutions (HEIs). Cloud computing, being an up-and-coming technology, integrates with academia and industry, thereby enhancing the quality of education. The opportunities and challenges faced by HEIs in recent times due to technological disruptions have forced both academia and industry to realign their strategies for survival and growth. With the acceleration of cloud computing in higher education, it has now become imperative for educators to constantly upskill and reskill in order to meet the requirements of the future of work, particularly in the digital age. Technological advancement is an unstoppable wave and the lack of relevant skills to handle the disruptions in higher education will become a huge challenge if not addressed promptly. This is the new phase of Education 4.0 where HEIs are aligning themselves using cloud computing implications, and thus are preparing both faculties and students to embrace the changes happening in the teaching and learning processes. This book focuses on multi-faceted strategies to be adopted by HEIs to deal with the emerging issues related to teaching–learning processes using cloud computing, technological interventions, curriculum overhaul, experiential learning, multi-disciplinary approaches, and continuous innovations and digitalization. The book offers comprehensive coverage of many academic areas, with the most essential topics including: • Pedagogies in digital education using a cloud environment • Risks and challenges in cloud platforms for teaching and learning • Collaborative and group learning in a cloud environment • Enhancing quality of education using e-learning methodologies The sections in this book are "Cloud Enabled Digitalization of Higher Education" and "Innovations and Applications of Digitalization of Higher Education: A Cloud Perspective". The book will be useful for undergraduates, graduates, academicians, scholars, and policy makers. It will help readers acquire skills for a smooth transition from face-to-face teaching to cloud-based teaching.
Author: El Bachir Boukherouaa
Publisher: International Monetary Fund
ISBN: 1589063953
Category : Business & Economics
Languages : en
Pages : 35
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Book Description
This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.
Author: Kenneth Le Meunier-FitzHugh
Publisher: Oxford University Press
ISBN: 0198706634
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide critical customer and market knowledge to help inform both innovation and marketing. Sales are responsible for building customer knowledge, networking both internally and externally to help create additional customer value, as well as the more traditional role of managing customer relationships and selling. The text considers how sales organizations are responding to increasing competition, more demanding customers and a more complex selling environment. We identify many of the challenges facing organisations today and offers discussions of some of the possible solutions. This book considers the changing nature of sales and how activities can be aligned within the organization, as well as marketing sensing, creating customer focus and the role of sales leadership. The text will include illustrations (short case studies) provided by a range of successful organizations operating in a number of industries. Sales and senior management play an important role in ensuring that the sales teams' activities are aligned to business strategy and in creating an environment to allow salespeople to be more successful in developing new business opportunities and building long-term profitable business relationships. One of the objectives of this book is to consider how conventional thinking has changed in the last five years and integrate it with examples from sales practice to provide a more complete picture of the role of sales within the modern organization.
